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In this infographic, Maxymiser.com as a provider of a paid service are looking to educate marketers about the benefits of paid-for outsourced services for AB testing compared to Google's free Content Experiments tool (formerly Google Website Optimizer) or similar. It's an example of using an infographic to help position a service. We're including it since weighing up the costs-benefits of these services is an issue across these types of services listed at WhichMVT.com.
Their infographic shares advice on how to choose the right tool/software and compares managing MVT in-house vs managed services where experiments are designed and managed by the service provider. It also suggests the hidden costs if you manage a free or low-cost solution in-house.
'Clients using managed services or enterprise graded solutions, have experienced 6x more uplift in conversion than those using DIY testing programs'
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This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
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