Integrated marketing campaigns - Smart Insights https://www.smartinsights.com/tag/integrated-marketing-campaigns/ Digital Marketing > The Marketing Strategy Blog Fri, 20 Oct 2023 10:33:30 +0000 en-US hourly 1 How to structure an effective campaign plan to win more customers https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-effective-campaign-plan/ https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-effective-campaign-plan/#respond Tue, 17 Oct 2023 07:22:03 +0000 http://www.smartinsights.com/?p=98734 What are the six essential parts of a campaign planning template? Today's marketing campaigns are complex since they need to reach and engage audiences across a range of digital and traditional channels as shown by our RACE growth system visual.  …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-effective-campaign-plan/feed/ 0 Define effective digital marketing KPIs to achieve your goals https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/choosing-effective-digital-marketing-kpis/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/choosing-effective-digital-marketing-kpis/#respond Sun, 15 Oct 2023 11:00:00 +0000 https://www.smartinsights.com/?p=101150 Set your Key Performance Indicators, make them SMART KPIs, and align your objectives using our RACE Framework to achieve YOY growth in key metrics for your business KPIs are a useful way for digital marketers to set expectations and prove …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/choosing-effective-digital-marketing-kpis/feed/ 0 Digital marketing strategy and planning template https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-strategy-and-planning-template/ https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-strategy-and-planning-template/#comments Wed, 01 Feb 2023 10:20:17 +0000 https://www.smartinsights.com/?p=153501 Use our digital marketing strategy template integrated across the RACE Framework to plan and get ahead in your digital marketing We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-strategy-and-planning-template/feed/ 3 Digital marketing objectives: How to plan, measure and achieve your marketing goals https://www.smartinsights.com/digital-marketing-strategy/how-to-set-digital-marketing-objectives/ https://www.smartinsights.com/digital-marketing-strategy/how-to-set-digital-marketing-objectives/#respond Fri, 02 Dec 2022 15:50:00 +0000 https://www.smartinsights.com/?p=148482 Without setting clear marketing objectives, you’re basically directionless – and working to achieve vanity metrics that don’t necessarily help you achieve your overall business goals Digital marketing objectives underpin all marketing strategies. After all, how do you know what you're …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/how-to-set-digital-marketing-objectives/feed/ 0 Marketing campaign analysis – How to review your campaigns’ effectiveness https://www.smartinsights.com/traffic-building-strategy/campaign-analytics/how-to-review-a-marketing-campaigns-effectiveness/ https://www.smartinsights.com/traffic-building-strategy/campaign-analytics/how-to-review-a-marketing-campaigns-effectiveness/#respond Mon, 10 Oct 2022 11:23:30 +0000 https://www.smartinsights.com/?p=114545 Review your campaigns and learn how you can improve your digital media performance with our marketing campaign analysis tools The process of setting up, brainstorming, planning, and ultimately delivering digital marketing campaigns is an exhausting, challenging, yet fun and extremely …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-analytics/how-to-review-a-marketing-campaigns-effectiveness/feed/ 0 Need to create a winning marketing campaign? Plan your strategy across the RACE Framework. https://www.smartinsights.com/digital-marketing-strategy/organize-campaign-plan-race-framework/ https://www.smartinsights.com/digital-marketing-strategy/organize-campaign-plan-race-framework/#respond Wed, 04 May 2022 08:00:00 +0000 https://www.smartinsights.com/?p=132278 Structure your next big marketing campaign using the 5-step RACE Framework to inform your strategy. Integrated across plan, reach, act, convert and engage, our marketing solutions are proven to win more customers and accelerate your ROI Have you got an …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/organize-campaign-plan-race-framework/feed/ 0 What is integrated marketing? https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/what-is-integrated-marketing/ https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/what-is-integrated-marketing/#respond Wed, 09 Feb 2022 09:00:00 +0000 http://www.smartinsights.com/?p=85734 Examples and definitions of integrated marketing today. Find out why integrated omnichannel marketing is essential to the success of your business Without getting too Aristotelian, with marketing, the whole is most certainly more than the sum of its parts - …..

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]]> https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/what-is-integrated-marketing/feed/ 0 Better Marketing Campaign Briefs https://www.smartinsights.com/traffic-building-strategy/campaign-planning/better-marketing-campaign-briefs/ Thu, 30 Dec 2021 09:00:13 +0000 https://www.smartinsights.com/?p=161490 Do you think your business is good at writing briefs? Your agency likely disagrees... Research from Smart Insights exploring best practices for marketing planning has often reviewed the importance of annual marketing planning and how to structure marketing and digital …..

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]]> Creating an integrated marketing strategy with the RACE Framework https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/planning-an-integrated-marketing-strategy/ https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/planning-an-integrated-marketing-strategy/#comments Thu, 15 Apr 2021 13:00:07 +0000 http://www.smartinsights.com/?p=18304 Why use a framework to create an integrated marketing strategy? I believe that implementing a digital marketing strategy framework to follow is essential to ensure the success of your integrated marketing strategy. Importantly by agreeing on a marketing plan structure …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/planning-an-integrated-marketing-strategy/feed/ 2 Our recommended tools to strengthen your brand development strategy https://www.smartinsights.com/online-brand-strategy/brand-development/how-your-brand-communication-could-be-costing-you-leads/ https://www.smartinsights.com/online-brand-strategy/brand-development/how-your-brand-communication-could-be-costing-you-leads/#respond Tue, 02 Feb 2021 15:00:00 +0000 https://www.smartinsights.com/?p=149279 If you're planning to optimize your branding or rebranding, we have tools to support your brand development at every stage Have you ever wondered how brands grow as large and as well known as they do? From companies like Google …..

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