marketing campaign tracking - Smart Insights https://www.smartinsights.com/tag/marketing-campaign-tracking/ Digital Marketing > The Marketing Strategy Blog Fri, 20 Oct 2023 10:33:30 +0000 en-US hourly 1 How to structure an effective campaign plan to win more customers https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-effective-campaign-plan/ https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-effective-campaign-plan/#respond Tue, 17 Oct 2023 07:22:03 +0000 http://www.smartinsights.com/?p=98734 What are the six essential parts of a campaign planning template? Today's marketing campaigns are complex since they need to reach and engage audiences across a range of digital and traditional channels as shown by our RACE growth system visual.  …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-effective-campaign-plan/feed/ 0 Define effective digital marketing KPIs to achieve your goals https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/choosing-effective-digital-marketing-kpis/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/choosing-effective-digital-marketing-kpis/#respond Sun, 15 Oct 2023 11:00:00 +0000 https://www.smartinsights.com/?p=101150 Set your Key Performance Indicators, make them SMART KPIs, and align your objectives using our RACE Framework to achieve YOY growth in key metrics for your business KPIs are a useful way for digital marketers to set expectations and prove …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/choosing-effective-digital-marketing-kpis/feed/ 0 Best Practices in Measurement & Analysis of Marketing Campaign Data https://www.smartinsights.com/traffic-building-strategy/campaign-analytics/best-practices-measurement-analysis-marketing-campaign-data/ Wed, 01 Jul 2020 13:16:09 +0000 https://www.smartinsights.com/?p=154554 If you want to achieve success with your marketing campaign, you’ll have to ensure that your every marketing effort is measurable. Goals for your marketing campaign can be improving lead generation, increasing brand awareness, boosting your ROI, or anything in …..

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]]> How to track customer engagement with your SMS campaigns in Google Analytics https://www.smartinsights.com/mobile-marketing/sms-marketing/track-customer-engagement-sms-campaigns-google-analytics/ https://www.smartinsights.com/mobile-marketing/sms-marketing/track-customer-engagement-sms-campaigns-google-analytics/#respond Fri, 09 Jun 2017 14:00:00 +0000 http://www.smartinsights.com/?p=86766 Have you ever wondered what your SMS referrals are doing after they've clicked? A whopping 98% of text messages sent are read, putting SMS in a completely different league to other forms or communication in terms of open-rate. But with its …..

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