Artificial Intelligence (AI) for marketing | Smart Insights https://www.smartinsights.com/tag/artificial-intelligence-ai-for-marketing/ Digital Marketing > The Marketing Strategy Blog Tue, 17 Oct 2023 16:07:19 +0000 en-US hourly 1 Trends in using AI for marketing: 2023-2024 https://www.smartinsights.com/digital-marketing-strategy/trends-in-using-ai-for-marketing-2023-2024/ Fri, 29 Sep 2023 06:46:44 +0000 https://www.smartinsights.com/?p=167074 What AI-based tools and digital marketing techniques should businesses from small to large be considering? I’ve been fortunate to be involved in digital marketing for over 25 years now. The opportunities presented by AI recently are the most exciting developments …..

The post Trends in using AI for marketing: 2023-2024 appeared first on Smart Insights.

]]> 15 Applications of Artificial Intelligence in Marketing https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/15-applications-artificial-intelligence-marketing/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/15-applications-artificial-intelligence-marketing/#respond Wed, 20 Sep 2023 14:00:00 +0000 http://www.smartinsights.com/?p=86166 Mapping the most effective AI technologies for marketing across the customer lifecycle in the coming year Artificial Intelligence (AI) technology is a hot topic in marketing at the moment, with the huge interest in ChatGPT (see our articles on using …..

The post 15 Applications of Artificial Intelligence in Marketing appeared first on Smart Insights.

]]> https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/15-applications-artificial-intelligence-marketing/feed/ 0 How many businesses are using ChatGPT and AI for Marketing? https://www.smartinsights.com/digital-marketing-strategy/how-many-businesses-are-using-chatgpt-and-ai-for-marketing/ Thu, 14 Sep 2023 11:25:16 +0000 https://www.smartinsights.com/?p=167006 Benchmark your use of AI with other businesses Despite the recent hype around ChatGPT, the opportunities for using AI in marketing are far from new. We have been advising on using AI for marketing since at least 2017 when we …..

The post How many businesses are using ChatGPT and AI for Marketing? appeared first on Smart Insights.

]]> Latest Gartner Hype Cycles for Digital Marketing: 2009-2024 https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/#comments Thu, 07 Sep 2023 07:00:53 +0000 http://www.smartinsights.com/?p=2728 Evaluating technology options for innovation in marketing - do you know your Hype Cycles? If you're involved in marketing strategy development, you will be constantly making judgments and reviewing with colleagues which digital technology innovations are most relevant to your …..

The post Latest Gartner Hype Cycles for Digital Marketing: 2009-2024 appeared first on Smart Insights.

]]> https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/feed/ 10 10 recommended AI copywriting tools for creating marketing content in 2023 https://www.smartinsights.com/digital-marketing-strategy/10-recommended-generative-ai-copywriting-tools-for-creating-marketing-content-in-2023/ Tue, 29 Aug 2023 15:51:27 +0000 https://www.smartinsights.com/?p=166174 What are the most popular free and paid marketing writing assistant tools using generative AI for creating content? 2023 has been a rare year in marketing, where the latest martech innovations we discuss have crossed over into the mainstream. Of …..

The post 10 recommended AI copywriting tools for creating marketing content in 2023 appeared first on Smart Insights.

]]> Using AI for Email with a human touch: How marketers can leverage AI without sacrificing quality https://www.smartinsights.com/email-marketing/using-ai-for-email-with-a-human-touch-how-marketers-can-leverage-ai-without-sacrificing-quality/ Mon, 26 Jun 2023 15:25:00 +0000 https://www.smartinsights.com/?p=166279 Maximizing the potential of AI in email marketing with our human expertise Picking a path through the ever-growing AI maze in email marketing is a challenge for today's digital marketers. While AI tools offer efficiency and support, relying solely on …..

The post Using AI for Email with a human touch: How marketers can leverage AI without sacrificing quality appeared first on Smart Insights.

]]> A briefing on the latest updates to ChatGPT relevant for marketing and business https://www.smartinsights.com/digital-marketing-strategy/a-briefing-on-the-latest-updates-to-chatgpt-relevant-for-marketing-and-business/ Mon, 01 May 2023 12:46:01 +0000 https://www.smartinsights.com/?p=165834 How do the latest updates to ChatGPT including GPT–4, AutoGPT, Plug-ins and ChatGPT Plus boost its potential for marketers? Since I originally wrote an article on Using ChatGPT for marketing just after ChatGPT launched, there has been a whirlwind of …..

The post A briefing on the latest updates to ChatGPT relevant for marketing and business appeared first on Smart Insights.

]]> How can I use ChatGPT for marketing? https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/how-can-i-use-chatgpt-for-marketing/ Thu, 20 Apr 2023 14:40:10 +0000 https://www.smartinsights.com/?p=164862 My example dialogues and use cases showing how ChatGPT is much more than ‘yet another AI chatbot’ I’ve been advising on digital marketing and new innovations for over 25 years. Since it was called Internet Marketing… This tends to make …..

The post How can I use ChatGPT for marketing? appeared first on Smart Insights.

]]> The best prompts for using ChatGPT for digital marketing https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/the-best-prompts-for-using-chatgpt-for-digital-marketing/ Sun, 22 Jan 2023 10:11:02 +0000 https://www.smartinsights.com/?p=165108 Practical examples including 8 recommended GPT-3/GPT-4 prompts to support content marketing, email marketing, search and social media marketing In Part 1, of my review of marketing applications of Chat GPT,  I reviewed the quality of output and interactions of the …..

The post The best prompts for using ChatGPT for digital marketing appeared first on Smart Insights.

]]> 2023 Digital marketing trends across the six pillars of marketing https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-trends-innovation/ Tue, 03 Jan 2023 14:15:53 +0000 https://www.smartinsights.com/?p=156412 Practical ideas for you to use including how to use ChatGPT Each year, for the last 10 years, or so, I have identified the latest trends in digital marketing and forecast what the major trends will be in the year …..

The post 2023 Digital marketing trends across the six pillars of marketing appeared first on Smart Insights.

]]>