Machine learning for marketing - Smart Insights https://www.smartinsights.com/tag/machine-learning-for-marketing/ Digital Marketing > The Marketing Strategy Blog Thu, 12 Oct 2023 10:18:28 +0000 en-US hourly 1 Trends in using AI for marketing: 2023-2024 https://www.smartinsights.com/digital-marketing-strategy/trends-in-using-ai-for-marketing-2023-2024/ Fri, 29 Sep 2023 06:46:44 +0000 https://www.smartinsights.com/?p=167074 What AI-based tools and digital marketing techniques should businesses from small to large be considering? I’ve been fortunate to be involved in digital marketing for over 25 years now. The opportunities presented by AI recently are the most exciting developments …..

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]]> 15 Applications of Artificial Intelligence in Marketing https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/15-applications-artificial-intelligence-marketing/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/15-applications-artificial-intelligence-marketing/#respond Wed, 20 Sep 2023 14:00:00 +0000 http://www.smartinsights.com/?p=86166 Mapping the most effective AI technologies for marketing across the customer lifecycle in the coming year Artificial Intelligence (AI) technology is a hot topic in marketing at the moment, with the huge interest in ChatGPT (see our articles on using …..

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]]> https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/15-applications-artificial-intelligence-marketing/feed/ 0 Our top 7 recommended IT marketing skills and tools for you to compete in 2021 https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/7-skills-your-marketing-team-needs-ai-implementation/ https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/7-skills-your-marketing-team-needs-ai-implementation/#respond Wed, 17 Mar 2021 16:30:00 +0000 https://www.smartinsights.com/?p=148512 Information technology management and marketing is fiercely evolving with tech startups and established businesses rapidly adapting their approaches to IT and IT marketing to add value for their customers We've rounded up our top 7 recommended IT marketing skills and …..

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]]> https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/7-skills-your-marketing-team-needs-ai-implementation/feed/ 0 Why AI has a growing influence on e-commerce [Infographic] https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/why-ai-has-a-growing-influence-on-e-commerce-infographic/ https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/why-ai-has-a-growing-influence-on-e-commerce-infographic/#respond Thu, 18 Apr 2019 08:00:00 +0000 https://www.smartinsights.com/?p=136412 AI has enabled online merchants to automate tasks with much more accuracy and efficiency, making it an indispensable asset to their business model From self-driving cars and voice-operated appliances to machine learning tools and smart virtual assistants, Artificial Intelligence (AI) …..

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]]> https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/why-ai-has-a-growing-influence-on-e-commerce-infographic/feed/ 0 What are the most important skills marketers need to develop? https://www.smartinsights.com/digital-marketing-strategy/important-skills-marketers-develop/ https://www.smartinsights.com/digital-marketing-strategy/important-skills-marketers-develop/#respond Tue, 16 Apr 2019 08:00:00 +0000 https://www.smartinsights.com/?p=136405 87% of marketers state that AI and machine learning are already vital to their organization’s success, yet this has the largest skills gap present in the data and marketing industry. Tim Bond, Head of Insight at the DMA discusses why …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/important-skills-marketers-develop/feed/ 0 Google’s new Conversion Probability metric https://www.smartinsights.com/google-analytics/google-analytics-segmentation/googles-conversion-probablility/ https://www.smartinsights.com/google-analytics/google-analytics-segmentation/googles-conversion-probablility/#respond Mon, 23 Apr 2018 15:00:19 +0000 https://www.smartinsights.com/?p=113887 Chart of the Day: Use Machine Learning AI to understand the propensity of your site visitors to convert I'm reviewing a different type of Chart today since while reviewing Google's Demo Account while working on some new learning materials for our …..

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]]> https://www.smartinsights.com/google-analytics/google-analytics-segmentation/googles-conversion-probablility/feed/ 0 AI in marketing: More analysis, not analytics https://www.smartinsights.com/digital-marketing-strategy/ai-marketing-analysis-not-analytics/ https://www.smartinsights.com/digital-marketing-strategy/ai-marketing-analysis-not-analytics/#respond Tue, 13 Feb 2018 09:00:32 +0000 https://www.smartinsights.com/?p=108492 The challenges marketers face overcoming the hyperbole and mysticism that surrounds machine learning and AI The marketing industry is abuzz with talk of how marketing applications of machine learning and AI will make us more effective and change the way …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/ai-marketing-analysis-not-analytics/feed/ 0 Artificial Intelligence adoption in different sectors https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/artificial-intelligence-adoption-different-sectors/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/artificial-intelligence-adoption-different-sectors/#respond Thu, 31 Aug 2017 06:39:32 +0000 http://www.smartinsights.com/?p=95434 Chart of the Day: How does use of Artificial Intelligence vary in different sectors As with any new disruptive technology that is moving it's way up the hype cycle, Artificial Intelligence won't be uniformly adopted. It will be a better fit in certain …..

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]]> https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/artificial-intelligence-adoption-different-sectors/feed/ 0 How Digital Marketing and Machine Learning will impact search marketing https://www.smartinsights.com/search-engine-marketing/digital-marketing-machine-learning/ https://www.smartinsights.com/search-engine-marketing/digital-marketing-machine-learning/#respond Thu, 24 Aug 2017 08:00:43 +0000 http://www.smartinsights.com/?p=93906 How can machine learning enhance your digital marketing strategy? The launch of Google’s new machine learning tool, RankBrain which contributes to search engine results, left many people wondering what impact machine learning would have in the realm of Search Engine Optimization …..

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]]> https://www.smartinsights.com/search-engine-marketing/digital-marketing-machine-learning/feed/ 0 What’s now and next in AI and automation: The opportunities for Machine Learning in Marketing and other sectors https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/whats-now-next-ai-automation-opportunities-machine-learning-marketing-sectors/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/whats-now-next-ai-automation-opportunities-machine-learning-marketing-sectors/#respond Thu, 08 Jun 2017 08:53:25 +0000 http://www.smartinsights.com/?p=89941 Chart of the Day: McKinsey Analysis rates machine learning marketing applications highly I thought this was an interesting chart and article from McKinsey on 'What’s now and next in analytics, AI, and automation'. McKinsey outline the range of opportunities for applying …..

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