Using ChatGPT for marketing - Smart Insights https://www.smartinsights.com/tag/using-chatgpt-for-marketing/ Digital Marketing > The Marketing Strategy Blog Tue, 17 Oct 2023 16:07:19 +0000 en-US hourly 1 Trends in using AI for marketing: 2023-2024 https://www.smartinsights.com/digital-marketing-strategy/trends-in-using-ai-for-marketing-2023-2024/ Fri, 29 Sep 2023 06:46:44 +0000 https://www.smartinsights.com/?p=167074 What AI-based tools and digital marketing techniques should businesses from small to large be considering? I’ve been fortunate to be involved in digital marketing for over 25 years now. The opportunities presented by AI recently are the most exciting developments …..

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]]> The latest 2024 Digital Marketing Trends and Innovations https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/digital-marketing-trends-2024/ Wed, 20 Sep 2023 11:13:03 +0000 https://www.smartinsights.com/?p=166715 Actionable steps to prepare for the future of marketing Digital marketing today is complex and it’s inevitable it will get more complex in the future as new technologies and platforms emerge. Take the recent rapid adoption and interest in Instagram …..

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]]> How many businesses are using ChatGPT and AI for Marketing? https://www.smartinsights.com/digital-marketing-strategy/how-many-businesses-are-using-chatgpt-and-ai-for-marketing/ Thu, 14 Sep 2023 11:25:16 +0000 https://www.smartinsights.com/?p=167006 Benchmark your use of AI with other businesses Despite the recent hype around ChatGPT, the opportunities for using AI in marketing are far from new. We have been advising on using AI for marketing since at least 2017 when we …..

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]]> 10 recommended AI copywriting tools for creating marketing content in 2023 https://www.smartinsights.com/digital-marketing-strategy/10-recommended-generative-ai-copywriting-tools-for-creating-marketing-content-in-2023/ Tue, 29 Aug 2023 15:51:27 +0000 https://www.smartinsights.com/?p=166174 What are the most popular free and paid marketing writing assistant tools using generative AI for creating content? 2023 has been a rare year in marketing, where the latest martech innovations we discuss have crossed over into the mainstream. Of …..

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]]> A briefing on the latest updates to ChatGPT relevant for marketing and business https://www.smartinsights.com/digital-marketing-strategy/a-briefing-on-the-latest-updates-to-chatgpt-relevant-for-marketing-and-business/ Mon, 01 May 2023 12:46:01 +0000 https://www.smartinsights.com/?p=165834 How do the latest updates to ChatGPT including GPT–4, AutoGPT, Plug-ins and ChatGPT Plus boost its potential for marketers? Since I originally wrote an article on Using ChatGPT for marketing just after ChatGPT launched, there has been a whirlwind of …..

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]]> How can I use ChatGPT for marketing? https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/how-can-i-use-chatgpt-for-marketing/ Thu, 20 Apr 2023 14:40:10 +0000 https://www.smartinsights.com/?p=164862 My example dialogues and use cases showing how ChatGPT is much more than ‘yet another AI chatbot’ I’ve been advising on digital marketing and new innovations for over 25 years. Since it was called Internet Marketing… This tends to make …..

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]]> The best prompts for using ChatGPT for digital marketing https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/the-best-prompts-for-using-chatgpt-for-digital-marketing/ Sun, 22 Jan 2023 10:11:02 +0000 https://www.smartinsights.com/?p=165108 Practical examples including 8 recommended GPT-3/GPT-4 prompts to support content marketing, email marketing, search and social media marketing In Part 1, of my review of marketing applications of Chat GPT,  I reviewed the quality of output and interactions of the …..

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