Chatbots - Smart Insights https://www.smartinsights.com/tag/chatbots/ Digital Marketing > The Marketing Strategy Blog Fri, 15 Sep 2023 15:21:47 +0000 en-US hourly 1 15 Applications of Artificial Intelligence in Marketing https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/15-applications-artificial-intelligence-marketing/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/15-applications-artificial-intelligence-marketing/#respond Wed, 20 Sep 2023 14:00:00 +0000 http://www.smartinsights.com/?p=86166 Mapping the most effective AI technologies for marketing across the customer lifecycle in the coming year Artificial Intelligence (AI) technology is a hot topic in marketing at the moment, with the huge interest in ChatGPT (see our articles on using …..

The post 15 Applications of Artificial Intelligence in Marketing appeared first on Smart Insights.

]]> https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/15-applications-artificial-intelligence-marketing/feed/ 0 6 chatbot best practices for e-commerce sites https://www.smartinsights.com/customer-relationship-management/6-chatbot-best-practices-for-e-commerce-sites/ https://www.smartinsights.com/customer-relationship-management/6-chatbot-best-practices-for-e-commerce-sites/#respond Wed, 08 Jul 2020 14:23:00 +0000 https://www.smartinsights.com/?p=140770 Chatbot increases conversions, not just dialog, which is why you need to understand how best to use chatbots Live chatbot is not just for customer support anymore; it’s a proven engagement and revenue booster. Kayako.com shares some compelling statistics that …..

The post 6 chatbot best practices for e-commerce sites appeared first on Smart Insights.

]]> https://www.smartinsights.com/customer-relationship-management/6-chatbot-best-practices-for-e-commerce-sites/feed/ 0 The future of marketing is conversational https://www.smartinsights.com/marketing-planning/marketing-strategy/future-of-marketing-is-conversational/ https://www.smartinsights.com/marketing-planning/marketing-strategy/future-of-marketing-is-conversational/#respond Fri, 24 Apr 2020 15:10:00 +0000 https://www.smartinsights.com/?p=145160 Conversational marketing can introduce personalization across the buyer journey, leading to better results Only 22% of customers are happy with the level of personalization in digital retail. However, conversational marketing could offer true 1:1 personalization at every stage of the …..

The post The future of marketing is conversational appeared first on Smart Insights.

]]> https://www.smartinsights.com/marketing-planning/marketing-strategy/future-of-marketing-is-conversational/feed/ 0 Adverts’ positive societal impact and Facebook’s slow growth – News roundup https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/adverts-positive-societal-impact-and-facebooks-slow-growth-news-roundup/ https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/adverts-positive-societal-impact-and-facebooks-slow-growth-news-roundup/#respond Fri, 31 Jan 2020 14:15:00 +0000 https://www.smartinsights.com/?p=148516 Adverts have 'positive impact' on society, LinkedIn hits new records, Google announces new chatbot development and Facebook sees income slow Although last year saw confidence in advertising take a tumble, it seems as though the UK public believes that adverts …..

The post Adverts’ positive societal impact and Facebook’s slow growth – News roundup appeared first on Smart Insights.

]]> https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/adverts-positive-societal-impact-and-facebooks-slow-growth-news-roundup/feed/ 0 How to apply 2020’s key trends to your digital marketing strategy https://www.smartinsights.com/digital-marketing-strategy/applying-2020s-key-trends-to-your-digital-marketing-strategy/ https://www.smartinsights.com/digital-marketing-strategy/applying-2020s-key-trends-to-your-digital-marketing-strategy/#respond Wed, 22 Jan 2020 09:00:00 +0000 https://www.smartinsights.com/?p=148494 Now is the time to consider 2020's key digital marketing trends and how you can apply them to your marketing strategy Whatever marketing results you achieved in 2019, you want to improve on them in 2020. To do this, you …..

The post How to apply 2020’s key trends to your digital marketing strategy appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/applying-2020s-key-trends-to-your-digital-marketing-strategy/feed/ 0 Live chat for customer support – 6 dos and don’ts https://www.smartinsights.com/customer-relationship-management/customer-service-and-support/live-chat-for-customer-support-6-dos-and-donts/ https://www.smartinsights.com/customer-relationship-management/customer-service-and-support/live-chat-for-customer-support-6-dos-and-donts/#respond Mon, 09 Dec 2019 15:00:00 +0000 https://www.smartinsights.com/?p=146796 Live chat is a valuable customer service tool, but you need to use it correctly. There is plenty you should do but also a number of things you need to avoid Excellent customer service has two critical elements. The first …..

The post Live chat for customer support – 6 dos and don’ts appeared first on Smart Insights.

]]> https://www.smartinsights.com/customer-relationship-management/customer-service-and-support/live-chat-for-customer-support-6-dos-and-donts/feed/ 0 How AI-based chat is transforming lead generation https://www.smartinsights.com/lead-generation/marketing-automation/hai-based-chat-transforming-lead-generation/ https://www.smartinsights.com/lead-generation/marketing-automation/hai-based-chat-transforming-lead-generation/#respond Tue, 03 Dec 2019 15:00:00 +0000 https://www.smartinsights.com/?p=134988 The future is now with chatbots, so you need to consider how you can use the technology to improve lead generation In case you haven’t heard, AI’s promise isn’t based on future advances. It’s being used widely now to transform …..

The post How AI-based chat is transforming lead generation appeared first on Smart Insights.

]]> https://www.smartinsights.com/lead-generation/marketing-automation/hai-based-chat-transforming-lead-generation/feed/ 0 Customers growing more frustrated at inability to get answers from brands https://www.smartinsights.com/customer-relationship-management/customer-service-and-support/customers-growing-more-frustrated-at-inability-to-get-answers-from-brands/ https://www.smartinsights.com/customer-relationship-management/customer-service-and-support/customers-growing-more-frustrated-at-inability-to-get-answers-from-brands/#respond Tue, 08 Oct 2019 14:00:00 +0000 https://www.smartinsights.com/?p=144557 Chart of the Week: 34% of customers are frustrated at not being able to find answers to simple questions. Could updated customer service channels help? As it becomes easier to find information and make purchases, customers are becoming increasingly impatient. …..

The post Customers growing more frustrated at inability to get answers from brands appeared first on Smart Insights.

]]> https://www.smartinsights.com/customer-relationship-management/customer-service-and-support/customers-growing-more-frustrated-at-inability-to-get-answers-from-brands/feed/ 0 A detailed guide to advertising on Facebook Messenger https://www.smartinsights.com/social-media-marketing/detailed-guide-advertising-facebook-messenger/ https://www.smartinsights.com/social-media-marketing/detailed-guide-advertising-facebook-messenger/#respond Thu, 16 May 2019 14:00:00 +0000 https://www.smartinsights.com/?p=138074 Facilitate customer acquisition through direct conversation and provide a seamless shopping experience for your prospects on a platform they’re already familiar with An estimated 1.2 billion people used Facebook Messenger every month in 2018. A report by Flurry Analytics noted …..

The post A detailed guide to advertising on Facebook Messenger appeared first on Smart Insights.

]]> https://www.smartinsights.com/social-media-marketing/detailed-guide-advertising-facebook-messenger/feed/ 0 Why AI has a growing influence on e-commerce [Infographic] https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/why-ai-has-a-growing-influence-on-e-commerce-infographic/ https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/why-ai-has-a-growing-influence-on-e-commerce-infographic/#respond Thu, 18 Apr 2019 08:00:00 +0000 https://www.smartinsights.com/?p=136412 AI has enabled online merchants to automate tasks with much more accuracy and efficiency, making it an indispensable asset to their business model From self-driving cars and voice-operated appliances to machine learning tools and smart virtual assistants, Artificial Intelligence (AI) …..

The post Why AI has a growing influence on e-commerce [Infographic] appeared first on Smart Insights.

]]> https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/why-ai-has-a-growing-influence-on-e-commerce-infographic/feed/ 0