Capability and performance review - Smart Insights

Benchmarking your digital marketing capability

Dave Chaffey — Mon, 24 Jul 2023 07:10:52 +0000

Using capability maturity models to audit your digital maturity and set targets to improve digital marketing effectiveness We've been adding to our visual tools to help all members assess how well their businesses are adapting to using digital media and …..

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What does digital transformation mean for your manufacturing marketing strategy?

Dave Chaffey — Fri, 12 Mar 2021 15:30:42 +0000

Manufacturers are rapidly adapting their marketing strategies in the age of digital disruption. How do your digital marketing capabilities compare? In this article, I will be reviewing the state of digital transformation in the manufacturing sector. I will give practical …..

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Why reviewing marketing performance should be at the top of your priority list in 2021

Lilach Bullock — Wed, 23 Dec 2020 11:00:00 +0000

Good digital marketing isn't just about creating content, you also need to review your performance to see where it can be improved How often do you review your marketing performance? Creating great content for the various channels you use for …..

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Marketing Effectiveness in the Digital Era

Dave Chaffey — Wed, 11 Oct 2017 11:00:02 +0000

Our summary of sessions from #Effweek: Using a more insight-driven approach for marketing This week I attended the main session of the IPA-arranged #Effweek, which is aimed at sharing best practices on improving marketing effectiveness. In this article I'll cover …..

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How does Google use OKRs? What marketers can learn from Google’s management techniques

Carolanne Mangles — Thu, 31 Aug 2017 10:00:00 +0000

Google reveals its 'secret formula' to how they plan, manage and optimize In August Google launched re:Work, an initiative to share their management tools - such as how to run and set up meetings and setting goals. It is more …..

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Digital Marketing Maturity – new research #ChartOfTheDay

Dave Chaffey — Wed, 12 Oct 2016 16:06:00 +0000

How does the digital maturity of your business compare? Although digital marketing cannot be called new with the advent of the web now over 25 years old, this new research from Adobe shows that relatively few companies have mastered digital …..

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Our new interactive benchmarking tool lets you assess the digital marketing capability of your business

Dave Chaffey — Thu, 24 Sep 2015 10:45:00 +0000

Discover your business's ability to Plan, Reach, Act, Convert and Engage Applying the many digital channels and technologies to your business is no easy task. The industry moves fast, and there are a large number of different disciplines to master (see …..

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7 Steps to a Digital Strategy

Danyl Bosomworth — Wed, 18 Feb 2015 09:55:21 +0000

Guidelines and research on how businesses can create a digital strategy So, you know the importance of digital marketing is increasing all the time and you’re actively using it, trying to integrate it with your other marketing activities. Where next? How …..

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How advanced is your company in digital marketing? #ManagingDigital2015

Susanne Colwyn — Tue, 13 Jan 2015 11:58:00 +0000

Benchmarking digital marketing capabilities for your business or your clients against these success factors The contribution of digital marketing to your bottom line is dependent on whether you have the right capabilities in place, to manage all of the digital …..

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What Santa can teach us about marketing?

Mel Henson — Mon, 08 Dec 2014 10:00:00 +0000

5 things we can learn from the Santa brand Now, if you’re looking for tips on marketing, the big man in red may not be the obvious place to start. But look behind the bushy beard and you’ll see an astute …..

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