Managing digital marketing - Smart Insights https://www.smartinsights.com/archive/managing-digital-marketing/ Digital Marketing > The Marketing Strategy Blog Fri, 15 Sep 2023 15:21:47 +0000 en-US hourly 1 15 Applications of Artificial Intelligence in Marketing https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/15-applications-artificial-intelligence-marketing/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/15-applications-artificial-intelligence-marketing/#respond Wed, 20 Sep 2023 14:00:00 +0000 http://www.smartinsights.com/?p=86166 Mapping the most effective AI technologies for marketing across the customer lifecycle in the coming year Artificial Intelligence (AI) technology is a hot topic in marketing at the moment, with the huge interest in ChatGPT (see our articles on using …..

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]]> https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/15-applications-artificial-intelligence-marketing/feed/ 0 Latest Gartner Hype Cycles for Digital Marketing: 2009-2024 https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/#comments Thu, 07 Sep 2023 07:00:53 +0000 http://www.smartinsights.com/?p=2728 Evaluating technology options for innovation in marketing - do you know your Hype Cycles? If you're involved in marketing strategy development, you will be constantly making judgments and reviewing with colleagues which digital technology innovations are most relevant to your …..

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]]> https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/feed/ 10 8 easy to use annual marketing budget templates for small and medium businesses https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/8-easy-annual-marketing-plan-and-budgeting-templates/ https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/8-easy-annual-marketing-plan-and-budgeting-templates/#respond Wed, 06 Sep 2023 15:00:48 +0000 https://www.smartinsights.com/?p=130541 How to strategically manage your marketing spend with 8 integrated simple marketing budget templates Setting strategic and channel direction, working toward commercial objectives and KPIs, and monitoring your success is great. But if you're not tracking your ROI per channel …..

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]]> https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/8-easy-annual-marketing-plan-and-budgeting-templates/feed/ 0 Benchmarking your digital marketing capability https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/benchmarking-digital-marketing-capability/ https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/benchmarking-digital-marketing-capability/#comments Mon, 24 Jul 2023 07:10:52 +0000 http://www.smartinsights.com/?p=30844 Using capability maturity models to audit your digital maturity and set targets to improve digital marketing effectiveness We've been adding to our visual tools to help all members assess how well their businesses are adapting to using digital media and …..

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]]> https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/benchmarking-digital-marketing-capability/feed/ 1 How can I use ChatGPT for marketing? https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/how-can-i-use-chatgpt-for-marketing/ Thu, 20 Apr 2023 14:40:10 +0000 https://www.smartinsights.com/?p=164862 My example dialogues and use cases showing how ChatGPT is much more than ‘yet another AI chatbot’ I’ve been advising on digital marketing and new innovations for over 25 years. Since it was called Internet Marketing… This tends to make …..

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]]> 5 digital marketing skills you need to master to thrive in tomorrow’s workplace https://www.smartinsights.com/managing-digital-marketing/personal-career-development/6-skills-tomorrows-digital-marketers-need-to-master/ https://www.smartinsights.com/managing-digital-marketing/personal-career-development/6-skills-tomorrows-digital-marketers-need-to-master/#respond Mon, 27 Mar 2023 14:00:00 +0000 https://www.smartinsights.com/?p=148460 Basic marketing principles may remain the same but the digital marketing skills and tools you need to thrive in the workplace are constantly evolving. How can tomorrow's digital marketers future proof their marketing skills? Preparing for a job in the …..

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]]> https://www.smartinsights.com/managing-digital-marketing/personal-career-development/6-skills-tomorrows-digital-marketers-need-to-master/feed/ 0 The best prompts for using ChatGPT for digital marketing https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/the-best-prompts-for-using-chatgpt-for-digital-marketing/ Sun, 22 Jan 2023 10:11:02 +0000 https://www.smartinsights.com/?p=165108 Practical examples including 8 recommended GPT-3/GPT-4 prompts to support content marketing, email marketing, search and social media marketing In Part 1, of my review of marketing applications of Chat GPT,  I reviewed the quality of output and interactions of the …..

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]]> 2023 Digital marketing trends across the six pillars of marketing https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-trends-innovation/ Tue, 03 Jan 2023 14:15:53 +0000 https://www.smartinsights.com/?p=156412 Practical ideas for you to use including how to use ChatGPT Each year, for the last 10 years, or so, I have identified the latest trends in digital marketing and forecast what the major trends will be in the year …..

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]]> How to make an impact in your first 100 days in a new job https://www.smartinsights.com/managing-digital-marketing/personal-career-development/how-to-make-an-impact-in-your-first-100-days-in-a-new-job/ https://www.smartinsights.com/managing-digital-marketing/personal-career-development/how-to-make-an-impact-in-your-first-100-days-in-a-new-job/#respond Tue, 24 May 2022 14:00:10 +0000 https://www.smartinsights.com/?p=119667 7 strategies, tactics and tips to stand out. Plan your first 100 days on the job, as a new starter, to make an impact in your marketing career Starting a new job can be tough. In the first 100 days …..

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]]> https://www.smartinsights.com/managing-digital-marketing/personal-career-development/how-to-make-an-impact-in-your-first-100-days-in-a-new-job/feed/ 0 Digital Transformation: Structuring digital marketing teams https://www.smartinsights.com/managing-digital-marketing/managing-digital-transformation/maximising-digital-performance-effective-digital-transformation/ https://www.smartinsights.com/managing-digital-marketing/managing-digital-transformation/maximising-digital-performance-effective-digital-transformation/#comments Thu, 07 Apr 2022 13:10:14 +0000 http://www.smartinsights.com/?p=39650 Review how to integrate digital marketing into your marketing team's structure through Digital Transformation The latest Smart Insights research study shows how common Digital Transformation projects or programme are today with 30% already having a programme up & running and 31% …..

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