SME marketing - Smart Insights https://www.smartinsights.com/tag/sme/ Digital Marketing > The Marketing Strategy Blog Thu, 07 Sep 2023 12:14:10 +0000 en-US hourly 1 8 easy to use annual marketing budget templates for small and medium businesses https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/8-easy-annual-marketing-plan-and-budgeting-templates/ https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/8-easy-annual-marketing-plan-and-budgeting-templates/#respond Wed, 06 Sep 2023 15:00:48 +0000 https://www.smartinsights.com/?p=130541 How to strategically manage your marketing spend with 8 integrated simple marketing budget templates Setting strategic and channel direction, working toward commercial objectives and KPIs, and monitoring your success is great. But if you're not tracking your ROI per channel …..

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]]> https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/8-easy-annual-marketing-plan-and-budgeting-templates/feed/ 0 The 5 best marketing channels for small businesses and startups https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/select-marketing-channels/ https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/select-marketing-channels/#comments Mon, 03 Jul 2023 08:00:23 +0000 http://www.smartinsights.com/?p=25069 How to select the best digital and traditional marketing channels from 30+ alternatives Small businesses have particularly limited resources whether it is people or budget, so it's crucial to select the most cost-effective communications to invest in. That means, free …..

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]]> https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/select-marketing-channels/feed/ 16 How to apply the Porter’s 5 Forces model to your SME marketing plan https://www.smartinsights.com/online-brand-strategy/brand-development/how-to-use-porters-5-forces-model/ https://www.smartinsights.com/online-brand-strategy/brand-development/how-to-use-porters-5-forces-model/#respond Fri, 29 Oct 2021 11:00:26 +0000 https://www.smartinsights.com/?p=127578 Examples of how SMEs can use Porter’s 5 Forces to assess marketplace viability Right now, Porter's 5 Forces is the most useful tool for owners and managers to stay one step ahead of the competition in a challenging market. The …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-development/how-to-use-porters-5-forces-model/feed/ 0 5 powerful tools to improve your startup business https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/5-powerful-tools-improve-startup-business/ https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/5-powerful-tools-improve-startup-business/#respond Wed, 12 Dec 2018 09:00:38 +0000 https://www.smartinsights.com/?p=128809 Startup company growth needs effective and easily accessible digital tools and resources Over the past few years, we have seen a significant increase in the number of startups that can be seen as a fresh alternative to working in corporations. …..

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]]> https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/5-powerful-tools-improve-startup-business/feed/ 0 How Small Business can Leverage Marketing Automation https://www.smartinsights.com/lead-generation/marketing-automation/small-business-can-leverage-marketing-automation/ https://www.smartinsights.com/lead-generation/marketing-automation/small-business-can-leverage-marketing-automation/#respond Mon, 12 Jun 2017 08:00:00 +0000 http://www.smartinsights.com/?p=80917 SMEs needn't be left behind by new Marketing Automation technology A dismal 37 percent of shoppers say that the average retailer “gets” them. It’s perhaps for this reason that consumers spend a lot of time researching online before making a purchasing …..

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]]> https://www.smartinsights.com/lead-generation/marketing-automation/small-business-can-leverage-marketing-automation/feed/ 0 Do small businesses understand SEO? https://www.smartinsights.com/search-engine-optimisation-seo/small-businesses-understand-seo/ https://www.smartinsights.com/search-engine-optimisation-seo/small-businesses-understand-seo/#respond Mon, 24 Apr 2017 15:00:00 +0000 http://www.smartinsights.com/?p=87111 Chart of the Day: New research reveals that the vast majority of small businesses have only a basic understanding of SEO A recent survey by Higher Visibility asked over four hundred and twenty small business owners about how well their internal teams …..

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