Digital Marketing Best Practice - Smart Insights https://www.smartinsights.com/tag/digital-marketing-best-practice/ Digital Marketing > The Marketing Strategy Blog Sun, 27 Aug 2023 13:22:53 +0000 en-US hourly 1 How to create an actionable customer journey map using RACE https://www.smartinsights.com/marketplace-analysis/consumer-buying-behaviour/create-an-actionable-customer-journey-map-using-race/ Fri, 25 Aug 2023 09:26:07 +0000 https://www.smartinsights.com/?p=164048 Discover how to use our customer journey mapping template to create actionable insights to improve your marketing In today’s digitally connected world, customers have a myriad of choices when it comes to connecting with brands and businesses. There are many …..

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]]> How to create a PESTLE analysis for marketing planning https://www.smartinsights.com/digital-marketing-strategy/how-to-create-a-pestle-analysis-for-marketing-planning/ Wed, 28 Jun 2023 12:36:13 +0000 https://www.smartinsights.com/?p=166326 Learn how to create a PESTLE analysis to identify threats and opportunities in the macro environment to guide your marketing planning You may have heard PESTLE mentioned when studying marketing theory or in your workplace. It is a powerful, yet …..

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]]> 2023 Email marketing statistics compilation including open rates, CTR and CTOR https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/ https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/#comments Mon, 23 Jan 2023 09:55:26 +0000 http://www.smartinsights.com/?p=4645 Our compilation of average email open rates and click-through rate data. What's a good open rate for email? Read the best email statistics sources to benchmark your email campaigns in your industry sector When I run training workshops on Email …..

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]]> https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/feed/ 130 Landing page examples and 12 tips: The Perfect Landing Page https://www.smartinsights.com/lead-generation/lead-generation-strategy/perfect-landing-page/ https://www.smartinsights.com/lead-generation/lead-generation-strategy/perfect-landing-page/#comments Fri, 16 Jul 2021 15:00:22 +0000 http://www.smartinsights.com/?p=3697 Custom landing page examples and best practice advice. Always use your data to inform your digital marketing strategy Discussion of web design in companies who don't know the power of a strong landing page still often focuses on the homepage. …..

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]]> https://www.smartinsights.com/lead-generation/lead-generation-strategy/perfect-landing-page/feed/ 99 What does digital transformation mean for your manufacturing marketing strategy? https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/digital-maturity-comparison/ https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/digital-maturity-comparison/#respond Fri, 12 Mar 2021 15:30:42 +0000 https://www.smartinsights.com/?p=121888 Manufacturers are rapidly adapting their marketing strategies in the age of digital disruption. How do your digital marketing capabilities compare? In this article, I will be reviewing the state of digital transformation in the manufacturing sector. I will give practical …..

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]]> https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/digital-maturity-comparison/feed/ 0 Healthcare marketing: Optimizing customer experience in a competitive digital environment https://www.smartinsights.com/digital-marketing-strategy/higher-posting-frequency-not-boost-engagement-pharma-companies-social-media-chartoftheday/ https://www.smartinsights.com/digital-marketing-strategy/higher-posting-frequency-not-boost-engagement-pharma-companies-social-media-chartoftheday/#respond Wed, 27 Jan 2021 16:00:00 +0000 http://www.smartinsights.com/?p=78747 Your customer's omnichannel digital experience is key to meeting your healthcare marketing goals. Your ability to prioritize determines how fast you'll get there Naturally, user experience (UX or CX) applies to just about every marketing sector right now. But, where …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/higher-posting-frequency-not-boost-engagement-pharma-companies-social-media-chartoftheday/feed/ 0 Using the PESTLE analysis model https://www.smartinsights.com/marketing-planning/marketing-models/pestle-analysis-model/ https://www.smartinsights.com/marketing-planning/marketing-models/pestle-analysis-model/#comments Wed, 23 Sep 2020 16:00:22 +0000 http://www.smartinsights.com/?p=42503 Learn how the PESTLE analysis model can help you assess your business’ place in a variety of environments PESTLE is one of a well-known series of acronyms used in business and marketing planning which summarizes how to review the broader forces, …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-models/pestle-analysis-model/feed/ 1 How powerful is visual content in a marketing strategy? https://www.smartinsights.com/content-management/how-powerful-is-visual-content-in-a-marketing-strategy/ https://www.smartinsights.com/content-management/how-powerful-is-visual-content-in-a-marketing-strategy/#respond Thu, 06 Aug 2020 13:10:00 +0000 https://www.smartinsights.com/?p=140535 Words aren’t enough, you need to step out of the box when it comes to engaging the audience Do amazing marketing campaigns always come from huddling around a whiteboard as a team or working in isolation, or even worse staring …..

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]]> https://www.smartinsights.com/content-management/how-powerful-is-visual-content-in-a-marketing-strategy/feed/ 0 How to rise above the noise and win millennials’ hearts https://www.smartinsights.com/customer-engagement/customer-engagement-strategy/rise-above-noise-win-millennials-hearts/ https://www.smartinsights.com/customer-engagement/customer-engagement-strategy/rise-above-noise-win-millennials-hearts/#respond Tue, 07 Jul 2020 11:00:00 +0000 http://www.smartinsights.com/?p=75945 Millennials want the same thing as every other age group, it's just the channels for delivering it that have changed They have youth, influence, and spending power. They can also spot BS from a mile away, and it’s not easy …..

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]]> https://www.smartinsights.com/customer-engagement/customer-engagement-strategy/rise-above-noise-win-millennials-hearts/feed/ 0 The Facebook social media strategy you need for organic growth https://www.smartinsights.com/social-media-marketing/facebook-social-media-strategy-for-organic-growth/ https://www.smartinsights.com/social-media-marketing/facebook-social-media-strategy-for-organic-growth/#respond Tue, 16 Jun 2020 14:07:00 +0000 https://www.smartinsights.com/?p=139045 Organic reach on Facebook is plummeting but there are strategies to use to improve your reach without having to rely on paid posts The average Facebook Business Page has an organic reach per post of about 6.4% of the page’s …..

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