Sarah Lindley, Author at Smart Insights https://www.smartinsights.com/author/5964c917774be/ Digital Marketing > The Marketing Strategy Blog Tue, 15 Aug 2023 12:25:19 +0000 en-US hourly 1 How to market a manufacturing company https://www.smartinsights.com/digital-marketing-strategy/how-to-market-a-manufacturing-company/ Mon, 14 Aug 2023 11:00:09 +0000 https://www.smartinsights.com/?p=161540 Find out how to use the RACE Framework to optimize a more people-centric approach to marketing for manufacturing In manufacturing, marketing enables you to connect with both wholesalers and distributors, ensuring that your product reaches your customers. However, as our …..

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]]> How to structure an effective multichannel marketing plan https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/structure-effective-multichannel-marketing-plan/ https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/structure-effective-multichannel-marketing-plan/#respond Wed, 03 May 2023 10:00:15 +0000 http://www.smartinsights.com/?p=98744 What are the essential parts of a multichannel marketing plan template? Multichannel marketing, or omnichannel marketing, is the process of utilizing online and offline marketing communications channels to target and engage with your customers. As outlined in our popular Learning …..

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]]> https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/structure-effective-multichannel-marketing-plan/feed/ 0 How to utilize the RACE Framework for B2B manufacturing marketing https://www.smartinsights.com/digital-marketing-strategy/how-to-utilize-the-race-framework-for-b2b-manufacturing-marketing/ Mon, 13 Dec 2021 15:30:41 +0000 https://www.smartinsights.com/?p=161930 5 steps to transform your B2B manufacturing marketing strategy The aim of business-to-business (B2B) manufacturing marketing, is to connect your manufacturing company with wholesalers and distributors, ensuring your customers obtain your product. B2B marketing has become almost identical to B2C …..

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]]> How to market SaaS using the RACE Framework https://www.smartinsights.com/digital-marketing-strategy/how-to-market-saas-using-the-race-framework/ Fri, 12 Nov 2021 15:30:46 +0000 https://www.smartinsights.com/?p=161634 Looking for new ideas for how to market your Software as a Service (SaaS) business? Refocus and restructure your marketing with the RACE Framework RACE focuses on how to improve your marketing across the full customer lifecycle from creating awareness …..

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]]> How to structure a manufacturing marketing plan using the RACE Framework https://www.smartinsights.com/digital-marketing-strategy/how-to-structure-a-manufacturing-marketing-plan-using-race/ Wed, 29 Sep 2021 14:00:37 +0000 https://www.smartinsights.com/?p=161292 The manufacturing industry is moving towards increased use of technology and automation, but manufacturing marketing is not on the same level yet Marketing is an important part of a manufacturing company’s activities as it connects you with both wholesalers and …..

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]]> How to structure an IT marketing plan using the RACE Framework https://www.smartinsights.com/digital-marketing-strategy/how-to-structure-an-it-marketing-plan-using-the-race-framework/ Mon, 20 Sep 2021 14:00:54 +0000 https://www.smartinsights.com/?p=161172 How to use the RACE Framework for IT marketing planning As a technology company, it’s important to use the most up-to-date IT marketing methods to reach your key demographic and generate maximum revenue. The RACE Framework focuses on how to …..

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]]> How to structure an effective business plan https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/business-plan-structure/ https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/business-plan-structure/#respond Mon, 30 Aug 2021 14:00:00 +0000 http://www.smartinsights.com/?p=97605 What are the essential parts of a business plan template? Understanding and creating different types of marketing plans and knowing when they are needed is essential to creating a thriving business. But it can be difficult to know which type …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/business-plan-structure/feed/ 0 How to structure an effective digital transformation plan https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/structure-effective-digital-transformation-plan/ https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/structure-effective-digital-transformation-plan/#respond Tue, 29 Sep 2020 14:00:44 +0000 http://www.smartinsights.com/?p=98739 What are the essential parts of a digital transformation plan? A digital transformation plan is a strategic, long-term plan focusing on integrated digital media channels, implementation of new technologies, and smart, digital ways of working. The purpose of a digital …..

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