Planning - Smart Insights https://www.smartinsights.com/tag/planning/ Digital Marketing > The Marketing Strategy Blog Thu, 04 May 2023 10:48:29 +0000 en-US hourly 1 How to structure an effective multichannel marketing plan https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/structure-effective-multichannel-marketing-plan/ https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/structure-effective-multichannel-marketing-plan/#respond Wed, 03 May 2023 10:00:15 +0000 http://www.smartinsights.com/?p=98744 What are the essential parts of a multichannel marketing plan template? Multichannel marketing, or omnichannel marketing, is the process of utilizing online and offline marketing communications channels to target and engage with your customers. As outlined in our popular Learning …..

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]]> https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/structure-effective-multichannel-marketing-plan/feed/ 0 Digital marketing strategy and planning template https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-strategy-and-planning-template/ https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-strategy-and-planning-template/#comments Wed, 01 Feb 2023 10:20:17 +0000 https://www.smartinsights.com/?p=153501 Use our digital marketing strategy template integrated across the RACE Framework to plan and get ahead in your digital marketing We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-strategy-and-planning-template/feed/ 3 Need a marketing plan for your technology company? https://www.smartinsights.com/digital-marketing-strategy/technology-changing-consumer-behaviour-is-biggest-marketing-trend/ https://www.smartinsights.com/digital-marketing-strategy/technology-changing-consumer-behaviour-is-biggest-marketing-trend/#respond Mon, 05 Sep 2022 14:51:00 +0000 https://www.smartinsights.com/?p=134990 We all know marketing in tech is done differently to other industries, but what makes a great technology company marketing plan? The IT and High-tech industries are well-known for innovation. But having a great product is only half of the …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/technology-changing-consumer-behaviour-is-biggest-marketing-trend/feed/ 0 3 keys to embracing the omnichannel customer revolution https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/3-keys-embracing-omnichannel-customer-revolution/ https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/3-keys-embracing-omnichannel-customer-revolution/#respond Mon, 20 Jun 2022 10:00:00 +0000 https://www.smartinsights.com/?p=145940 Planning how companies communicate with customers has always been an important aspect of marketing strategy. But the introduction of new omnichannel marketing technologies in the era of digital disruption makes it even more crucial today The pace of innovation continues …..

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]]> https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/3-keys-embracing-omnichannel-customer-revolution/feed/ 0 Need to create a winning marketing campaign? Plan your strategy across the RACE Framework. https://www.smartinsights.com/digital-marketing-strategy/organize-campaign-plan-race-framework/ https://www.smartinsights.com/digital-marketing-strategy/organize-campaign-plan-race-framework/#respond Wed, 04 May 2022 08:00:00 +0000 https://www.smartinsights.com/?p=132278 Structure your next big marketing campaign using the 5-step RACE Framework to inform your strategy. Integrated across plan, reach, act, convert and engage, our marketing solutions are proven to win more customers and accelerate your ROI Have you got an …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/organize-campaign-plan-race-framework/feed/ 0 The Ansoff Model https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/ansoff-model/ https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/ansoff-model/#comments Thu, 12 Aug 2021 14:00:00 +0000 http://www.smartinsights.com/?p=30920 The Ansoff Model is a matrix that helps marketing leaders identify business growth opportunities for their marketing strategies in a challenging market What is the Ansoff Model? Also referred to as the Ansoff matrix, due to its grid format, the …..

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]]> https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/ansoff-model/feed/ 12 What are the essentials of a successful e-commerce marketing plan? https://www.smartinsights.com/digital-marketing-strategy/e-commerce-marketing-plan-omnichannel/ Fri, 12 Feb 2021 00:00:32 +0000 https://www.smartinsights.com/?p=158914 Explore the essentials of a successful e-commerce marketing plan, with real-life examples. Plus find out more about our tools and frameworks to support your strategic planning across the omnichannel retail customer lifecycle What does a good e-commerce marketing plan look …..

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]]> Our recommended tools to strengthen your brand development strategy https://www.smartinsights.com/online-brand-strategy/brand-development/how-your-brand-communication-could-be-costing-you-leads/ https://www.smartinsights.com/online-brand-strategy/brand-development/how-your-brand-communication-could-be-costing-you-leads/#respond Tue, 02 Feb 2021 15:00:00 +0000 https://www.smartinsights.com/?p=149279 If you're planning to optimize your branding or rebranding, we have tools to support your brand development at every stage Have you ever wondered how brands grow as large and as well known as they do? From companies like Google …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-development/how-your-brand-communication-could-be-costing-you-leads/feed/ 0 How to structure an effective digital transformation plan https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/structure-effective-digital-transformation-plan/ https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/structure-effective-digital-transformation-plan/#respond Tue, 29 Sep 2020 14:00:44 +0000 http://www.smartinsights.com/?p=98739 What are the essential parts of a digital transformation plan? A digital transformation plan is a strategic, long-term plan focusing on integrated digital media channels, implementation of new technologies, and smart, digital ways of working. The purpose of a digital …..

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]]> https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/structure-effective-digital-transformation-plan/feed/ 0 Building a content marketing editorial meeting https://www.smartinsights.com/content-management/building-a-content-marketing-editorial-meeting/ https://www.smartinsights.com/content-management/building-a-content-marketing-editorial-meeting/#respond Mon, 06 Jan 2020 11:25:00 +0000 https://www.smartinsights.com/?p=135007 Five steps to creating an effective process that generates results It’s difficult to argue with the benefits that good content marketing can deliver for businesses. We have talked regularly here on Smart Insights about the opportunities provided by great content …..

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