SOSTAC - Smart Insights https://www.smartinsights.com/tag/sostac/ Digital Marketing > The Marketing Strategy Blog Thu, 04 May 2023 10:48:29 +0000 en-US hourly 1 How to structure an effective multichannel marketing plan https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/structure-effective-multichannel-marketing-plan/ https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/structure-effective-multichannel-marketing-plan/#respond Wed, 03 May 2023 10:00:15 +0000 http://www.smartinsights.com/?p=98744 What are the essential parts of a multichannel marketing plan template? Multichannel marketing, or omnichannel marketing, is the process of utilizing online and offline marketing communications channels to target and engage with your customers. As outlined in our popular Learning …..

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]]> https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/structure-effective-multichannel-marketing-plan/feed/ 0 Digital marketing strategy and planning template https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-strategy-and-planning-template/ https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-strategy-and-planning-template/#comments Wed, 01 Feb 2023 10:20:17 +0000 https://www.smartinsights.com/?p=153501 Use our digital marketing strategy template integrated across the RACE Framework to plan and get ahead in your digital marketing We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-strategy-and-planning-template/feed/ 3 SOSTAC® marketing planning model guide and the RACE Growth System https://www.smartinsights.com/digital-marketing-strategy/sostac-model/ https://www.smartinsights.com/digital-marketing-strategy/sostac-model/#comments Thu, 20 Oct 2022 14:35:30 +0000 http://www.smartinsights.com/?p=4596 What is PR Smith's SOSTAC® marketing planning model, what is the RACE Growth System, and how do you use them to win more customers? If you don't know PR Smith's SOSTAC® model, it's worth getting to know if you're involved with …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/sostac-model/feed/ 29 How to use the SOSTAC® planning model and the RACE Framework https://www.smartinsights.com/digital-marketing-strategy/sostac-plan-example/ https://www.smartinsights.com/digital-marketing-strategy/sostac-plan-example/#respond Fri, 28 Jan 2022 09:00:00 +0000 http://www.smartinsights.com/?p=46935 Marketing plan integrating the RACE Framework alongside PR Smith's SOSTAC® planning model Given the increasingly omnichannel nature of marketing today, applying an effective, data-driven approach to your marketing strategy is more important than ever. But it can be difficult finding …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/sostac-plan-example/feed/ 0 What is digital transformation strategy and how does it fuel business growth? https://www.smartinsights.com/digital-marketing-strategy/what-is-digital-transformation-strategy-and-how-does-it-fuel-business-growth/ Thu, 03 Sep 2020 13:00:20 +0000 https://www.smartinsights.com/?p=156114 Digital transformation strategy to grow your business: Our recommended planning frameworks to implement your successful digital transformation More marketers than ever are fueling growth through digital transformation. But with the stakes so high, we want to make sure you get …..

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]]> The Multichannel Marketing Plan Growth Wheel [Infographic] https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/multichannel-marketing-plan-growth-wheel-infographic/ https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/multichannel-marketing-plan-growth-wheel-infographic/#comments Tue, 28 Jul 2020 09:00:12 +0000 http://www.smartinsights.com/?p=43589 A process for creating a multichannel marketing plan combining the SOSTAC® and RACE frameworks Amidst the highs and lows of 2020 in multichannel marketing, one thing that remains constant for managers is strategic planning and frameworks for growth. At this …..

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]]> https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/multichannel-marketing-plan-growth-wheel-infographic/feed/ 4 2019’s most popular Smart Insights guides https://www.smartinsights.com/digital-marketing-strategy/2019s-most-popular-smart-insights-guides/ https://www.smartinsights.com/digital-marketing-strategy/2019s-most-popular-smart-insights-guides/#respond Tue, 17 Dec 2019 15:00:00 +0000 https://www.smartinsights.com/?p=146810 What guides, templates, examples and Quick Wins have our members found helpful in 2019? We've taken a look at this year's most popular Smart Insights resources Over the last year, we’ve updated and created new guides, templates, presentations and Quick …..

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