Forecasting for Digital Marketing - Smart Insights https://www.smartinsights.com/tag/forecasting-for-digital-marketing/ Digital Marketing > The Marketing Strategy Blog Mon, 05 Dec 2022 09:47:52 +0000 en-US hourly 1 How to define SMART marketing objectives https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/#comments Tue, 29 Nov 2022 15:45:29 +0000 http://www.smartinsights.com/?p=31878 From SMART to SMARTER marketing objectives: Discover how to define marketing objectives, measure your digital marketing goals, and use data to inform your marketing strategy When identifying specific marketing objectives to support your long-term goals, it is common practice to …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/feed/ 30 How do you plan, manage, and optimize inflation-related change in your business? https://www.smartinsights.com/digital-marketing-strategy/how-do-you-plan-manage-and-optimize-inflation-related-change-in-your-business/ Mon, 15 Aug 2022 11:08:52 +0000 https://www.smartinsights.com/?p=163818 The decision to act, or not to act, can have a knock-on effect on how your company will weather the storm of inflation and change in 2022 In our recent LinkedIn poll, 30% of respondents admitted to making no changes …..

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]]> What is zero-based budgeting and how can it help you? https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/zero-based-budgeting-how-can-it-help-you/ https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/zero-based-budgeting-how-can-it-help-you/#respond Tue, 09 Jun 2020 14:15:05 +0000 https://www.smartinsights.com/?p=145515 Eliminate bloated bottom lines by adopting a zero-based budgeting approach The ability to develop an efficient and effective budgeting and forecasting process requires extensive experience and on-the-job training that can take years before your boss finally - if ever - …..

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]]> https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/zero-based-budgeting-how-can-it-help-you/feed/ 0 SEO Forecasting – How to Calculate the Return of your SEO Activity? https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/seo-forecasting-how-to-calculate-the-return-of-your-seo-activity/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/seo-forecasting-how-to-calculate-the-return-of-your-seo-activity/#respond Thu, 14 Apr 2016 08:00:00 +0000 http://www.smartinsights.com/?p=70017 The next best thing to an SEO crystal ball Calculating return on SEO activity is a bit of a headache if we’re honest. With so many variables, how on earth do you confidently forecast what will happen? Forecasting anything is …..

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