Google Analytics - Smart Insights https://www.smartinsights.com/tag/google-analytics/ Digital Marketing > The Marketing Strategy Blog Mon, 05 Dec 2022 09:47:52 +0000 en-US hourly 1 How to define SMART marketing objectives https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/#comments Tue, 29 Nov 2022 15:45:29 +0000 http://www.smartinsights.com/?p=31878 From SMART to SMARTER marketing objectives: Discover how to define marketing objectives, measure your digital marketing goals, and use data to inform your marketing strategy When identifying specific marketing objectives to support your long-term goals, it is common practice to …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/feed/ 30 Forward and reverse path customer clickstream analysis in Google Analytics https://www.smartinsights.com/google-analytics/optimisation-google-analytics/forward-and-reverse-path-clickstream-analysis-in-google-analytics/ https://www.smartinsights.com/google-analytics/optimisation-google-analytics/forward-and-reverse-path-clickstream-analysis-in-google-analytics/#comments Mon, 12 Jul 2021 14:00:44 +0000 http://www.smartinsights.com/?p=3540 Unravel your customer journeys with Google Analytics clickstream analysis on forward and reverse paths I don't know whether you have heard of the forward and reverse path clickstream analysis technique? It's a shame path analysis isn't so well known as …..

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]]> https://www.smartinsights.com/google-analytics/optimisation-google-analytics/forward-and-reverse-path-clickstream-analysis-in-google-analytics/feed/ 2 Pharmaceutical marketing strategies: 3 recommendations for your 2021 marketing plan https://www.smartinsights.com/traffic-building-strategy/media-attribution/digital-marketing-healthcare-attribution/ https://www.smartinsights.com/traffic-building-strategy/media-attribution/digital-marketing-healthcare-attribution/#comments Tue, 24 Nov 2020 15:00:00 +0000 http://www.smartinsights.com/?p=47790 Read up on our latest pharmaceutical marketing strategy recommendations to optimize your marketing plan and convert more customers over the next 12 months Take stock heading into 2021 after what has been a challenging year for pharmaceutical marketers, healthcare, medical …..

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]]> https://www.smartinsights.com/traffic-building-strategy/media-attribution/digital-marketing-healthcare-attribution/feed/ 2 How to use (Advanced) Segments in Google Analytics https://www.smartinsights.com/google-analytics/google-analytics-segmentation/segmenting-google-analytics/ https://www.smartinsights.com/google-analytics/google-analytics-segmentation/segmenting-google-analytics/#comments Wed, 09 Sep 2020 14:00:33 +0000 http://www.smartinsights.com/?p=2076 10 ways to segment website visitors using Google Analytics When I work on E-commerce projects to identify methods to increase conversion, I always start with a structured analysis of the current effectiveness of customer journeys for different segments, using Google …..

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]]> https://www.smartinsights.com/google-analytics/google-analytics-segmentation/segmenting-google-analytics/feed/ 20 Do you have a plan to tailor Google Analytics to your business? https://www.smartinsights.com/google-analytics/do-you-have-a-google-analytics-measurement-plan/ https://www.smartinsights.com/google-analytics/do-you-have-a-google-analytics-measurement-plan/#comments Fri, 03 Jul 2020 14:25:00 +0000 http://www.smartinsights.com/?p=56463 7 missed customization actions in your Google Analytics set-up that you can fix now Google Analytics can sometimes be very overwhelming, I know, I’ve been there. Getting access to an account about 12 years ago, I remember just looking at …..

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]]> https://www.smartinsights.com/google-analytics/do-you-have-a-google-analytics-measurement-plan/feed/ 2 Correctly set up Google Analytics for WooCommerce https://www.smartinsights.com/ecommerce/google-analytics-woocommerce/ https://www.smartinsights.com/ecommerce/google-analytics-woocommerce/#respond Fri, 14 Feb 2020 09:00:00 +0000 https://www.smartinsights.com/?p=133064 When you’re running your online store with WooCommerce, getting GA to track the right data can be a bit of a hassle As a cybernaut (great word, huh?), you probably feel like you don’t need yet another motivational quote in …..

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]]> https://www.smartinsights.com/ecommerce/google-analytics-woocommerce/feed/ 0 Tips and tricks to help you get the most out of your e-commerce analytics https://www.smartinsights.com/ecommerce/tips-and-tricks-to-help-you-get-the-most-out-of-your-e-commerce-analytics/ https://www.smartinsights.com/ecommerce/tips-and-tricks-to-help-you-get-the-most-out-of-your-e-commerce-analytics/#respond Thu, 30 Jan 2020 11:00:00 +0000 https://www.smartinsights.com/?p=133067 When it comes to e-commerce businesses, there are certain types of analytics that you need to keep a close eye on Whatever type of business you have, as long as you have an online presence, you need to carefully track …..

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]]> https://www.smartinsights.com/ecommerce/tips-and-tricks-to-help-you-get-the-most-out-of-your-e-commerce-analytics/feed/ 0 10 Reasons Why You Absolutely Must Track Email in Google Analytics https://www.smartinsights.com/email-marketing/email-marketing-analytics/10-reasons-absolutly-must-track-email-google-analytics/ https://www.smartinsights.com/email-marketing/email-marketing-analytics/10-reasons-absolutly-must-track-email-google-analytics/#respond Thu, 05 Dec 2019 11:00:00 +0000 http://www.smartinsights.com/?p=79745 Are you struggling to measure the impact of your email program and is reporting taking too much time? Then, you might want to consider tracking your email efforts in Google Analytics (GA). Here are ten rock-solid, performance-driven reasons why you …..

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]]> https://www.smartinsights.com/email-marketing/email-marketing-analytics/10-reasons-absolutly-must-track-email-google-analytics/feed/ 0 How to use traffic analytics for more hyper-targeted campaigns https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/use-traffic-analytics-targeted-campaigns/ https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/use-traffic-analytics-targeted-campaigns/#respond Fri, 19 Apr 2019 10:00:00 +0000 https://www.smartinsights.com/?p=136418 When an advertisement is specially curated for a specific audience segment based on their behaviors or needs, it is going to be more effective and incur a higher conversion rate Just about every business is looking for better ways to …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/use-traffic-analytics-targeted-campaigns/feed/ 0 10 ways NOT to use Google Analytics https://www.smartinsights.com/google-analytics/google-analytics-setup/10-ways-not-use-google-analytics/ https://www.smartinsights.com/google-analytics/google-analytics-setup/10-ways-not-use-google-analytics/#respond Mon, 08 Oct 2018 14:00:00 +0000 http://www.smartinsights.com/?p=71636 Don't fall foul of these common Google Analytics mistakes Google Analytics is a fantastically useful tool for businesses of all sizes. Rather helpfully for all the SMEs and SMBs out there, it's also free. That means anyone can start using …..

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