Personalization - Smart Insights https://www.smartinsights.com/tag/personalisation/ Digital Marketing > The Marketing Strategy Blog Tue, 20 Dec 2022 10:04:39 +0000 en-US hourly 1 Need a marketing plan for your technology company? https://www.smartinsights.com/digital-marketing-strategy/technology-changing-consumer-behaviour-is-biggest-marketing-trend/ https://www.smartinsights.com/digital-marketing-strategy/technology-changing-consumer-behaviour-is-biggest-marketing-trend/#respond Mon, 05 Sep 2022 14:51:00 +0000 https://www.smartinsights.com/?p=134990 We all know marketing in tech is done differently to other industries, but what makes a great technology company marketing plan? The IT and High-tech industries are well-known for innovation. But having a great product is only half of the …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/technology-changing-consumer-behaviour-is-biggest-marketing-trend/feed/ 0 E-commerce inbound marketing strategies for your online business https://www.smartinsights.com/digital-marketing-strategy/how-to-grow-your-ecommerce-business/ https://www.smartinsights.com/digital-marketing-strategy/how-to-grow-your-ecommerce-business/#respond Thu, 07 Jan 2021 16:15:00 +0000 https://www.smartinsights.com/?p=148497 E-commerce inbound marketing means attracting customers to your online store with engaging and relevant content to increase sales and conversions E-commerce has rocketed over the last 12 months - and with it, inbound marketing tactics by savvy e-commerce marketers have …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/how-to-grow-your-ecommerce-business/feed/ 0 How personalization supports customer lifecycle marketing https://www.smartinsights.com/ecommerce/web-personalisation/how-personalization-supports-customer-lifecycle-marketing/ https://www.smartinsights.com/ecommerce/web-personalisation/how-personalization-supports-customer-lifecycle-marketing/#respond Wed, 05 Aug 2020 14:00:57 +0000 https://www.smartinsights.com/?p=122007 Personalization offers great opportunities for retailers to improve relevance across the customer lifecycle Successful e-commerce marketing today requires consideration of the full customer path-to-purchase shown below across the Smart Insights RACE lifecycle planning framework. The infographic shows the vast number …..

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]]> https://www.smartinsights.com/ecommerce/web-personalisation/how-personalization-supports-customer-lifecycle-marketing/feed/ 0 Personalization is key to improving lead generation quality for 60% of marketers https://www.smartinsights.com/lead-generation/lead-generation-strategy/personalization-key-improving-lead-generation/ https://www.smartinsights.com/lead-generation/lead-generation-strategy/personalization-key-improving-lead-generation/#respond Tue, 05 Nov 2019 15:00:00 +0000 https://www.smartinsights.com/?p=141632 Chart of the Week: 60% of marketers say personalization is a key strategy for improving the quality of leads being generated Lead generation is an important part of marketing, especially now that many companies are getting rid of the internal …..

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]]> https://www.smartinsights.com/lead-generation/lead-generation-strategy/personalization-key-improving-lead-generation/feed/ 0 4 marketing lessons from B2C giants https://www.smartinsights.com/ecommerce/ecommerce-strategy/4-marketing-lessons-from-b2c-giants/ https://www.smartinsights.com/ecommerce/ecommerce-strategy/4-marketing-lessons-from-b2c-giants/#respond Wed, 09 Oct 2019 14:00:00 +0000 https://www.smartinsights.com/?p=145146 Looking at what big B2C brands get right can help inform your strategy and show you what the next marketing trends are likely to be. According to a recent survey, only 32% of B2C marketers thought that they were proficient …..

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]]> https://www.smartinsights.com/ecommerce/ecommerce-strategy/4-marketing-lessons-from-b2c-giants/feed/ 0 Segmenting your audience for personalization https://www.smartinsights.com/digital-marketing-strategy/segmenting-your-audience-for-personalization/ https://www.smartinsights.com/digital-marketing-strategy/segmenting-your-audience-for-personalization/#respond Mon, 15 Jul 2019 10:00:00 +0000 https://www.smartinsights.com/?p=121742 14 ways to segment your target audience for effective e-commerce personalization As defined by Smart Insights, segmentation shows approaches to grouping prospects and customers to deliver more relevant communications and offers. The result is to give better response rates to …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/segmenting-your-audience-for-personalization/feed/ 0 The new era of personalized marketing is here. Are you ready to adapt? https://www.smartinsights.com/ecommerce/web-personalisation/new-era-personalized-marketing-is-here/ https://www.smartinsights.com/ecommerce/web-personalisation/new-era-personalized-marketing-is-here/#respond Wed, 29 May 2019 10:00:00 +0000 https://www.smartinsights.com/?p=138447 Personalization stats for 2018 and 2019 show that brands can stay competitive only through a personalized approach to every customer Today more than ever before, customers are critical of the experiences they get. They want brands to treat them as …..

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]]> https://www.smartinsights.com/ecommerce/web-personalisation/new-era-personalized-marketing-is-here/feed/ 0 The importance of personalized experiences: Interview with Michal Szaniecki https://www.smartinsights.com/digital-marketing-strategy/the-importance-of-personalized-experiences-interview-with-michal-szaniecki/ https://www.smartinsights.com/digital-marketing-strategy/the-importance-of-personalized-experiences-interview-with-michal-szaniecki/#respond Tue, 09 Apr 2019 08:00:00 +0000 https://www.smartinsights.com/?p=136082 "There is nothing more important than understanding the customer journey and delivering personalized experiences to your customer" Michal Szaniecki, Managing Director SEAT and CUPRA, Volkswagen Group The future of marketing is personal. Brands are looking to create an in-depth understanding …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/the-importance-of-personalized-experiences-interview-with-michal-szaniecki/feed/ 0 The best examples of essential personalizations from across the web https://www.smartinsights.com/ecommerce/web-personalisation/best-examples-essential-personalizations/ https://www.smartinsights.com/ecommerce/web-personalisation/best-examples-essential-personalizations/#respond Tue, 26 Feb 2019 11:00:00 +0000 https://www.smartinsights.com/?p=133075 Take a look at some of the best personalization examples to help shape your web personalization strategy In our last few posts we discussed that despite personalization being demanded by consumers, brands are facing some significant blockers when it comes …..

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]]> https://www.smartinsights.com/ecommerce/web-personalisation/best-examples-essential-personalizations/feed/ 0 Why starting with web personalisation essentials will still elevate your business above the competition https://www.smartinsights.com/ecommerce/web-personalisation/why-starting-with-web-personalisation-essentials-will-still-elevate-your-business-above-the-competition/ https://www.smartinsights.com/ecommerce/web-personalisation/why-starting-with-web-personalisation-essentials-will-still-elevate-your-business-above-the-competition/#respond Fri, 22 Feb 2019 09:00:00 +0000 https://www.smartinsights.com/?p=133683 Take a moment to recall the last time you received truly exceptional customer service It’s probably not that easy to remember, right? Most businesses strive to give good customer service, but very few stand out above the rest for providing …..

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