Social listening - Smart Insights

Need a marketing plan for your technology company?

Gabrielle Wright — Mon, 05 Sep 2022 14:51:00 +0000

We all know marketing in tech is done differently to other industries, but what makes a great technology company marketing plan? The IT and High-tech industries are well-known for innovation. But having a great product is only half of the …..

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Digital marketing for financial services

Lilach Bullock — Mon, 30 Nov 2020 15:00:17 +0000

Marketers face their own particular challenges when it comes to digital marketing for financial services It’s not exactly considered the sexiest of industries but digital marketing for financial services is a necessity – your customers are living in a digital …..

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Social media monitoring to get closer to your customer

Dave Chaffey — Tue, 17 Mar 2020 10:20:00 +0000

Are you using social media monitoring (SMM) tools and services tactically? Or maybe you're still not sure if you are using the right SMM tool(s) based on your specific business needs? Social media monitoring offers digital marketers a wealth of …..

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7 B2B social listening tools to try

Expert commentator — Mon, 04 Nov 2019 11:12:06 +0000

Managing your own social media accounts is one thing, but you need to pay attention to the social media presence of others as well Social media marketing is sometimes overlooked by B2B companies. However, even when you’re targeting huge companies …..

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4 must-have features for your customer listening platform

Mark D. Hall — Thu, 14 Feb 2019 15:00:00 +0000

Customer listening is now essential Ever talked with someone who doesn’t seem to listen to you or let you get a word in edgewise? Pretty annoying, right? The same is true in digital marketing. In order for you to market …..

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Navigating the complex web of social media listening and engagement tools

Dave Chaffey — Thu, 06 Dec 2018 09:00:59 +0000

The updated report elaborates the why, what and how of selecting social media listening and engagement platforms Social media has been evolving rapidly and presenting a wide range of new challenges and opportunities for businesses to capture the attention of …..

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5 essential social media listening tools and how to use them

Mike Allton — Fri, 06 Apr 2018 10:00:35 +0000

The best social media listening tools to use in 2018 to help you develop your social media strategy “The success of a relationship is solely dependent on two factors: a man's ability to listen lovingly and respectfully to a woman's …..

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5 secrets from top brands to inspire your Twitter Marketing Strategy

Expert commentator — Mon, 03 Jul 2017 10:00:00 +0000

Follow these examples to get the most from Twitter marketing in 2017 Twitter remains one of the most popular social media platforms and it’s recognized by brands as a way to facilitate customer and user engagement. But, with over 350,000 …..

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How to protect your online image

Expert commentator — Mon, 06 Mar 2017 09:00:00 +0000

Why you need a plan to defend and improve your online reputation In an online world of viral news articles and social media, your brand’s image is something that can quickly be affected by even the slightest misstep. That’s why …..

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