Comments on: Sun Tzu and the art of digital marketing strategy [Part 1]

By: Marketing strategy vs tactics – why the difference matters – Content For marketers

Wed, 27 May 2020 16:57:19 +0000

[…] Sun-Tsu was certainly the first to write about this and Sun-Tsu’s strategic thinking can be readily applied to marketing strategy, his well-known, but likely apocryphal quote illustrates this well: […]

By: Advertising and marketing technique vs ways – why the distinction issues – Corner Wire

Thu, 21 May 2020 16:53:51 +0000

[…] Sun-Tsu was actually the primary to jot down about this and Sun-Tsu’s strategic thinking may be readily utilized to advertising technique, his well-known, however possible apocryphal quote illustrates this effectively: […]

By: Ginalanzalaca

Ginalanzalaca — Wed, 23 May 2012 21:54:00 +0000

This was a really good paper and gave me information and understandment of the bond between Sun tzu and marketing.

By: Simon Powell

Simon Powell — Fri, 04 May 2012 09:20:00 +0000

Great article, alreadylooking forward to next weeks

By: Nir Sever

Nir Sever — Fri, 04 May 2012 09:02:00 +0000

Genius Comparison!

By: Dave Chaffey

Dave Chaffey — Fri, 04 May 2012 08:54:00 +0000

In reply to Mick Dickinson.

Thanks Mick. Your post has similar conclusions, i.e. on positoning, to Dan’s Part 2 which will follow next week.

Certainly agree with your Point 3. Businesspeople who are nimble, and can switch tactics as conditions change around them, are often the winners.

By: Mick Dickinson

Mick Dickinson — Fri, 04 May 2012 08:49:00 +0000

Great stuff! Always so much to learn from a timeless text. For a slightly different perspective on The Art Of War for Marketers http://www.buzzedup.co.uk/index.php/2011/04/21/1701/