Tim Watson, Author at Smart Insights https://www.smartinsights.com/author/tim-watson/ Digital Marketing > The Marketing Strategy Blog Tue, 20 Dec 2022 08:39:09 +0000 en-US hourly 1 Strategy Simplified https://www.smartinsights.com/marketing-planning/marketing-strategy/strategy-simplified/ Wed, 01 Jul 2020 13:02:21 +0000 https://www.smartinsights.com/?p=154599 From annual to 90-day planning that rocks Has this happened to you? You spend a ton of effort creating your marketing plan, you feel great about it. You’re going to move forwards with clarity on those important initiatives. Tasks are …..

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]]> 9 real-world strategies to grow an email list https://www.smartinsights.com/email-marketing/email-list-management-ecrm/list-growth/ https://www.smartinsights.com/email-marketing/email-list-management-ecrm/list-growth/#comments Tue, 10 Mar 2020 12:15:34 +0000 http://www.smartinsights.com/?p=16464 A case study showing how Lucky Voice doubled the size of their email list Having more people to market to is better, it’s a "no brainer". Of course, I don’t mean bulking up an email database with poor quality data. …..

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]]> https://www.smartinsights.com/email-marketing/email-list-management-ecrm/list-growth/feed/ 7 Why subscribers ignore you (but don’t unsubscribe) https://www.smartinsights.com/email-marketing/email-marketing-analytics/why-subscribers-ignore-you-but-dont-unsubscribe/ https://www.smartinsights.com/email-marketing/email-marketing-analytics/why-subscribers-ignore-you-but-dont-unsubscribe/#respond Fri, 20 Dec 2019 10:30:00 +0000 https://www.smartinsights.com/?p=129277 The industry vibe is everyone gets too many emails, brands send too many emails and email marketers often see open rates in the 15% to 25% range Why don’t more people unsubscribe from email? It’s a perplexing question. The industry …..

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]]> https://www.smartinsights.com/email-marketing/email-marketing-analytics/why-subscribers-ignore-you-but-dont-unsubscribe/feed/ 0 Email Marketing trends for 2017 https://www.smartinsights.com/email-marketing/email-marketing-trends-2016/ https://www.smartinsights.com/email-marketing/email-marketing-trends-2016/#respond Sun, 10 Jan 2016 15:00:00 +0000 http://www.smartinsights.com/?p=65212 5 trends Email marketers need to stay on top of in 2017 and a couple of things you can safely ignore... As we move from one year to the next, the heart of (email) marketing remains the same. It is …..

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]]> https://www.smartinsights.com/email-marketing/email-marketing-trends-2016/feed/ 0 Gmail deliverability – How to find out your Gmail reputation from Gmail https://www.smartinsights.com/email-marketing/email-deliverability/gmail-deliverability-find-out-your-actual-gmail-reputation/ https://www.smartinsights.com/email-marketing/email-deliverability/gmail-deliverability-find-out-your-actual-gmail-reputation/#comments Mon, 28 Sep 2015 10:30:00 +0000 http://www.smartinsights.com/?p=58526 A new tool from Gmail lets you see what Gmail and its users think of your email based on a reputation score and spam reporting levels. Follow Tim Watson's tutorial for how to use it. It’s no secret to email …..

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]]> https://www.smartinsights.com/email-marketing/email-deliverability/gmail-deliverability-find-out-your-actual-gmail-reputation/feed/ 3 Using Email to boost event and webinar attendance https://www.smartinsights.com/traffic-building-strategy/campaign-planning/event-promotion/ https://www.smartinsights.com/traffic-building-strategy/campaign-planning/event-promotion/#comments Tue, 01 Sep 2015 07:15:00 +0000 http://www.smartinsights.com/?p=45283 Get those seats filled with these many and varied tips from 10 Email marketing experts Whether virtual or physical, events are a mainstay of marketing to engage new prospects and build relationships with existing contacts. When you’re responsible for marketing an event it …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-planning/event-promotion/feed/ 2 Email copywriting – how to avoid the instant delete https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/email-copywriting-delete-key/ https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/email-copywriting-delete-key/#respond Wed, 11 Feb 2015 11:30:00 +0000 http://www.smartinsights.com/?p=41908 Using the Three Cs Formula to engage your subscribers The delete key is only seconds away, so how do you structure an email to avoid being deleted? Eventbrite asked me to deliver email copywriting tips at the London Brite Space event, …..

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]]> https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/email-copywriting-delete-key/feed/ 0 15 quick tips to improve your email marketing https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/email-15-quick-tips/ https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/email-15-quick-tips/#comments Fri, 12 Dec 2014 14:25:00 +0000 http://www.smartinsights.com/?p=41904 Practical techniques to increase response to your marketing emails, from copy to layout to product An effective email is so much more than just finding some pretty images and filling the copy with superlatives and hype words, in the hope that someone …..

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]]> https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/email-15-quick-tips/feed/ 1 An Email Subject Line testing case study https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/email-marketing_subjectlinetesting/ https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/email-marketing_subjectlinetesting/#comments Mon, 01 Dec 2014 12:05:00 +0000 http://www.smartinsights.com/?p=41899 A creative subject line choice boosts clicks 228% for Money Dashboard In this example, the email was gave uplift when targeting  an inactive list segment and the winning subject line was itself being pitted, in an A/B split test, against …..

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]]> https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/email-marketing_subjectlinetesting/feed/ 2 Email marketers – how would YOU answer these questions from your boss? https://www.smartinsights.com/email-marketing/email-communications-strategy/7emailmarketing-strategy-questions/ https://www.smartinsights.com/email-marketing/email-communications-strategy/7emailmarketing-strategy-questions/#comments Thu, 13 Nov 2014 12:00:00 +0000 http://www.smartinsights.com/?p=41889 7 key email strategy questions every email marketer should be able to answer Company owners and marketing directors won't want to get into the details of your email marketing like your click-to-open rates or your deliverability. But in my experience, they will often …..

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