Marketing planning - Smart Insights https://www.smartinsights.com/archive/marketing-planning/ Digital Marketing > The Marketing Strategy Blog Wed, 08 Nov 2023 11:51:11 +0000 en-US hourly 1 Free 3-page marketing plan template for a small business https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/free-sme-smb-marketing-plan-template/ Wed, 08 Nov 2023 11:48:04 +0000 https://www.smartinsights.com/?p=167437 Use our simple, 15 section download to quickly create a marketing plan for your business Many marketing plan templates you will find online were created long ago for larger businesses and aren’t so relevant to small and startup business competing …..

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]]> How to create a marketing plan https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/how-to-create-a-marketing-plan/ https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/how-to-create-a-marketing-plan/#comments Mon, 06 Nov 2023 11:40:32 +0000 http://www.smartinsights.com/?p=21374 A Marketing Plan is a bit like a job description for your company. Everyone should have one, but they’re often not fit for purpose, out of date and reviewed infrequently... Research has shown that businesses with plans succeed...

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]]> https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/how-to-create-a-marketing-plan/feed/ 5 How to structure an effective marketing plan in 15 sections https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/structure-effective-marketing-plan/ https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/structure-effective-marketing-plan/#respond Wed, 18 Oct 2023 11:15:00 +0000 http://www.smartinsights.com/?p=98350 Using the RACE OSA process to structure a marketing plan A marketing plan is an essential tool to compete and grow your business since it gives focus to your marketing activities by setting realistic, achievable priorities within your budget. It …..

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]]> https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/structure-effective-marketing-plan/feed/ 0 Marketing strategy vs tactics – why the difference matters https://www.smartinsights.com/marketing-planning/marketing-strategy/marketing-strategy-vs-tactics-difference/ https://www.smartinsights.com/marketing-planning/marketing-strategy/marketing-strategy-vs-tactics-difference/#respond Tue, 05 Sep 2023 12:00:00 +0000 https://www.smartinsights.com/?p=116182 9 key differences between strategy vs tactics ‘What is the difference between strategy vs tactics?’ is one of the most common questions that 'crops up' when I’m running training workshops or discussing creating marketing plans with businesses. It’s no surprise …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-strategy/marketing-strategy-vs-tactics-difference/feed/ 0 How do you choose the best marketing plan for your business? https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/many-different-types-marketing-plans-business-need/ https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/many-different-types-marketing-plans-business-need/#respond Fri, 14 Jul 2023 15:30:35 +0000 http://www.smartinsights.com/?p=95521 Discover our top 7 recommended different types of marketing plan options for developing and streamlining your marketing planning activities Planning is a must for any business that wants to succeed, but choosing the right type of plan to define your …..

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]]> https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/many-different-types-marketing-plans-business-need/feed/ 0 How to create a PESTLE analysis for marketing planning https://www.smartinsights.com/digital-marketing-strategy/how-to-create-a-pestle-analysis-for-marketing-planning/ Wed, 28 Jun 2023 12:36:13 +0000 https://www.smartinsights.com/?p=166326 Learn how to create a PESTLE analysis to identify threats and opportunities in the macro environment to guide your marketing planning You may have heard PESTLE mentioned when studying marketing theory or in your workplace. It is a powerful, yet …..

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]]> How to use the 7Ps Marketing Mix https://www.smartinsights.com/marketing-planning/marketing-models/how-to-use-the-7ps-marketing-mix/ https://www.smartinsights.com/marketing-planning/marketing-models/how-to-use-the-7ps-marketing-mix/#comments Fri, 14 Apr 2023 08:00:00 +0000 http://www.smartinsights.com/?p=33209 What is the 7Ps Marketing Mix and how should it be used? The marketing mix is a familiar marketing strategy tool, which as you will probably know, was traditionally limited to the core 4Ps of Product, Price, Place and Promotion. …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-models/how-to-use-the-7ps-marketing-mix/feed/ 68 The AIDA model https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/aida-model/ https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/aida-model/#comments Mon, 20 Mar 2023 09:30:00 +0000 http://www.smartinsights.com/?p=30558 AIDA model explained: Examples and tips for using this strategic marcomms planning model the real world The AIDA model, tracing the customer journey through Awareness, Interest, Desire and Action, is perhaps the best-known marketing model amongst all the classic marketing …..

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]]> https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/aida-model/feed/ 29 The segmentation, targeting, positioning (STP) marketing model https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/ https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/#comments Mon, 24 Oct 2022 14:05:00 +0000 http://www.smartinsights.com/?p=32773 How to use Segmentation, Targeting, and Positioning (STP) to develop marketing strategies Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in practice, …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/feed/ 16 Your integrated sales and marketing strategy – the how and the why https://www.smartinsights.com/marketing-planning/marketing-strategy/integrating-sales-marketing/ https://www.smartinsights.com/marketing-planning/marketing-strategy/integrating-sales-marketing/#respond Wed, 06 Apr 2022 14:50:00 +0000 http://www.smartinsights.com/?p=80121 Introducing 3 key methods for an integrated sales and marketing strategy Marketing and sales teams have a reputation for not getting along. Working towards the same ultimate goal in different ways means there is often friction. That's why we recommend …..

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