Resourcing digital marketing - Smart Insights https://www.smartinsights.com/archive/managing-digital-marketing/resourcing-digital-marketing/ Digital Marketing > The Marketing Strategy Blog Mon, 04 May 2020 14:47:39 +0000 en-US hourly 1 10 reasons you still need a digital team https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/10-reasons-you-need-digital-team/ https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/10-reasons-you-need-digital-team/#respond Mon, 04 May 2020 14:50:05 +0000 https://www.smartinsights.com/?p=134280 Businesses will always need specialist digital skills So, Mark Ritson believes it’s time to shut down digital marketing teams for good. I disagree. Why? For the simple reason that for businesses to compete, digital marketing demands excellence in specific digital skills, which …..

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]]> https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/10-reasons-you-need-digital-team/feed/ 0 How many skills do you need to keep your job in digital marketing? https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/how-many-skills-do-you-need-to-keep-your-job-in-digital-marketing/ https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/how-many-skills-do-you-need-to-keep-your-job-in-digital-marketing/#respond Fri, 29 Nov 2019 09:21:47 +0000 https://www.smartinsights.com/?p=135900 Opinion: A writer writes, a marketer reports? - The lazy day approach to not knowing how your role is integrated with the full marketing mix How many digital marketing skills do you think you have? Do you think you're employable …..

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]]> https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/how-many-skills-do-you-need-to-keep-your-job-in-digital-marketing/feed/ 0 Insourcing vs Outsourcing for Digital Marketing https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/insourcing-outsourcing-digital-marketing/ https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/insourcing-outsourcing-digital-marketing/#comments Thu, 15 Sep 2016 08:00:22 +0000 http://www.smartinsights.com/?p=36473 Which digital marketing activities you should keep in-house or outsource? The companies that continue to move to a more integrated digital model while managing their Digital Transformation process, may be left wondering which activities are best to be outsourced and which …..

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]]> https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/insourcing-outsourcing-digital-marketing/feed/ 1 What are the most in demand marketing skills in 2016? https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/demand-marketing-skills-2016/ https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/demand-marketing-skills-2016/#respond Wed, 13 Jul 2016 11:00:00 +0000 http://www.smartinsights.com/?p=76027 Which marketing skills are most sought after by CMOs? This week, we're launching a survey on Digital Marketing Skills - we'd appreciate it if you could take a couple of minutes to give your personal views on digital skills development …..

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]]> https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/demand-marketing-skills-2016/feed/ 0 Marketing salary surveys show key qualities for gaining digital marketing jobs https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/what-are-employers-looking-for-from-digital-marketers/ https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/what-are-employers-looking-for-from-digital-marketers/#comments Tue, 10 May 2016 10:00:00 +0000 http://www.smartinsights.com/?p=17098 What are employers looking for from digital marketers? A 2016 marketing salary survey from Marketing Week is interesting reading since it sheds light on some of the issues marketers face in their roles, and highlights issues that are important for …..

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]]> https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/what-are-employers-looking-for-from-digital-marketers/feed/ 6 Is your business making the right digital marketing investments? https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/digitalmarketinginvestment/ https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/digitalmarketinginvestment/#respond Wed, 18 Feb 2015 08:00:00 +0000 http://www.smartinsights.com/?p=44736 and if not, why not? There is only ever one pot of money for investments in marketing, so it can seem it is spread more thinly each year as you need to engage customers across more digital touchpoints. Worse still, the size …..

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]]> https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/digitalmarketinginvestment/feed/ 0 No time to write copy? Consider outsourcing your content strategy https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/no-time-to-write-copy-how-to-outsource-your-content/ https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/no-time-to-write-copy-how-to-outsource-your-content/#comments Fri, 13 Feb 2015 08:05:00 +0000 http://www.smartinsights.com/?p=44466 5 core elements for your content marketing strategy and best practices for content outsourcing According to Content Marketing Institute, more than 80% of B2B marketers and more than 70% of B2C marketers used content marketing for their online businesses last …..

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]]> https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/no-time-to-write-copy-how-to-outsource-your-content/feed/ 2 Integrated or ‘best-of-breed’ Marketing Tech – which is best? https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/integrated-or-best-of-breed-marketing-tech-which-is-best/ https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/integrated-or-best-of-breed-marketing-tech-which-is-best/#respond Wed, 04 Feb 2015 16:00:00 +0000 http://www.smartinsights.com/?p=44530 Alternatives for managing marketing technology systems This new, independent research from the IAB and Winterberry Group reveals that Marketers are still divided over which technology will solve their key challenges - how to gather, merge and manipulate cross-channel data. 'Marketers are …..

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]]> https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/integrated-or-best-of-breed-marketing-tech-which-is-best/feed/ 0 Which digital role is right for you? [Infographic] https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/digital-roles/ https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/digital-roles/#comments Wed, 22 Oct 2014 09:00:00 +0000 http://www.smartinsights.com/?p=40996 An interactive map for your new digital marketing job role Do you know where your digital skills and passions lie, but aren't sure which digital marketing role to target? NeoMam Studios have produced a fun infographic to help you map out your skills …..

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]]> https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/digital-roles/feed/ 1 Exploring alternative structures for better integrating digital marketing activity into your business https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/structures-digital-marketing/ https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/structures-digital-marketing/#respond Thu, 28 Aug 2014 07:25:58 +0000 http://www.smartinsights.com/?p=36477 Do We Need a Digital Department At All? When I began working on the Smart Insights Digital Transformation guide, I believed that the days of the digital department were numbered. After all, if digital integration was a true goal of a …..

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