Low cost and no cost marketing ideas - Smart Insights

2023 comparison of Google organic clickthrough rates (SEO CTR) by ranking position

Dave Chaffey — Wed, 22 Feb 2023 09:20:15 +0000

Keyword research data reveals the SEO CTR rewards for top of SERP rankings in Google. Inform your SEO marketing strategy with the latest trends You often hear company owners saying “I want to rank top” for their target keywords. Although …..

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4 types of evergreen content that you need to start creating for your business

Lilach Bullock — Tue, 21 Dec 2021 10:45:00 +0000

With every company keen to climb Google’s search rankings, it is easy to lose perspective by simply churning out fresh content that seizes on the zeitgeist or otherwise meets current demand It is difficult to overstate the importance of evergreen …..

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15 practical ideas to help you create an action plan for business survival in a global recession

Dave Chaffey — Fri, 28 Aug 2020 11:45:21 +0000

15 ideas for a marketing action plan for a recession...

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Google Search Console tutorial: How to perform gap analysis to boost your SEO

Dave Chaffey — Fri, 20 Mar 2020 19:35:30 +0000

Learn how to estimate your share of search for different keywords using Google Search Console, and how to perform a gap analysis to find your SEO gaps Making better use of organic search has become particularly important in the 2020 …..

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3 low-cost marketing tactics that encourage high customer engagement

Expert commentator — Wed, 28 Aug 2019 10:00:00 +0000

Creative, low-cost ideas are the way of the future, and they work just as well (and sometimes better) as some of the most expensive methods of marketing Despite what you may have heard from expensive marketing companies, it doesn’t take …..

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How to plan an effective guerrilla marketing campaign

Expert commentator — Mon, 22 May 2017 08:00:00 +0000

3 Tips to Ensure the Success of Your Guerrilla Marketing Efforts Guerrilla marking can be defined as “an innovative, unconventional, and low-cost marketing technique aimed at obtaining maximum exposure for a product.” Lower cost and increased exposure — that’s the dream, …..

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The 11 step startup launch marketing plan

Expert commentator — Sat, 05 Nov 2016 15:00:00 +0000

The 11 step launch marketing plan The success of a startup will often depend on its approach to marketing. Unfortunately the vast majority of startup founders have little to no experience or marketing or managing a marketing budget. How do …..

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