Comments on: The Consumer Buying Decision Process

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Vendas pelo Whatsapp: Como fazer a abordagem certa — Tue, 23 Jun 2020 20:44:17 +0000

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By: Why Check Out A Supplement Review Website For The Best Brands?

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By: Sarah Alder

Sarah Alder — Fri, 24 Jan 2014 19:48:00 +0000

Thanks Bryony, that’s a good distinction on the types of funnels. The sales funnel is really best used to measure what has happened, as part of reporting, rather than to plan what you are going to do. I am going to go for your version next time. Thank you.

By: Bryony Thomas

Bryony Thomas — Fri, 24 Jan 2014 10:00:00 +0000

In reply to Shahid Mirza.

Hello Shahid – yes, I do. I will be expanding on this in coming posts in this series. In my book – Watertight Marketing – I have captured a framework for mapping marketing to the buying decision, and the time that someone spends at each stage is one of the elements of the framework. There’s a little more about it here: http://watertightmarketing.com/2013/02/18/what-is-watertight-marketing/. There’s a lot more about it in the book. And, I will be doing a post on it in 3 months right here.

By: Shahid Mirza

Shahid Mirza — Fri, 24 Jan 2014 09:52:00 +0000

Hi Bryony,

Thanks for sharing the use full information it’s really informative.

Do you think duration can be added into in these tasks?

By: Bryony Thomas

Bryony Thomas — Thu, 23 Jan 2014 15:06:00 +0000

In reply to dave ken.

Thanks, looking forward to writing them.

By: dave ken

dave ken — Wed, 22 Jan 2014 21:07:00 +0000

In reply to Bryony Thomas.

HI Bryony,

Thanks for sharing this great article, I am looking forward to read your next few articles in the series.
Dave

By: Seth Price

Seth Price — Tue, 21 Jan 2014 22:26:00 +0000

Byrony, great article. It’s so easy to get hyper focused on one part of the funnel while completely neglecting one or all of the others. Thanks for sharing

By: Bryony Thomas

Bryony Thomas — Tue, 21 Jan 2014 15:30:00 +0000

Hi @BigAl65:disqus – there are loads of stepped models. This one is from Kotler, and I’ve seen models with up to 15 steps or more. I’d put AIDA (4 step) roughly in the middle of the continuum pictured, and I’d pace ‘see it’ > ‘Buy it’ (in a heartbeat) purchases on the extreme left. The key thing in applying any of these models is first to work out where what you sell is on the impulse – considered line to help find which model might be most useful, and then to understand what’s going on in someone’s head at each stage, and to map a useful marketing tool to help them with that thought process. The next few articles in the series I’m doing form Smart Insights extends this model for the modern marketer.

By: BigAl65

BigAl65 — Tue, 21 Jan 2014 14:39:00 +0000

In reply to Dave Chaffey.

Indeed. Dave, was it you who hosted a CIM 1 day digital marketing session in London a few years back?