Campaign planning - Smart Insights https://www.smartinsights.com/archive/traffic-building-strategy/campaign-planning/ Digital Marketing > The Marketing Strategy Blog Fri, 10 Nov 2023 11:07:40 +0000 en-US hourly 1 3 product launch marketing plan examples https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-product-launch-campaign/ https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-product-launch-campaign/#respond Mon, 06 Nov 2023 15:30:29 +0000 http://www.smartinsights.com/?p=98746 Mastering the art of the product launch: 3 product launch examples plus our recommended process and templates for a successful product launch You are working during one of the most entrepreneurial eras in history. Thanks to digital media, launching a …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-product-launch-campaign/feed/ 0 How to structure an effective campaign plan to win more customers https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-effective-campaign-plan/ https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-effective-campaign-plan/#respond Tue, 17 Oct 2023 07:22:03 +0000 http://www.smartinsights.com/?p=98734 What are the six essential parts of a campaign planning template? Today's marketing campaigns are complex since they need to reach and engage audiences across a range of digital and traditional channels as shown by our RACE growth system visual.  …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-effective-campaign-plan/feed/ 0 Better Marketing Campaign Briefs https://www.smartinsights.com/traffic-building-strategy/campaign-planning/better-marketing-campaign-briefs/ Thu, 30 Dec 2021 09:00:13 +0000 https://www.smartinsights.com/?p=161490 Do you think your business is good at writing briefs? Your agency likely disagrees... Research from Smart Insights exploring best practices for marketing planning has often reviewed the importance of annual marketing planning and how to structure marketing and digital …..

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]]> Four steps to developing a big idea for your campaign [belVita Case Study] https://www.smartinsights.com/traffic-building-strategy/campaign-planning/four-steps-developing-big-idea-campaign/ https://www.smartinsights.com/traffic-building-strategy/campaign-planning/four-steps-developing-big-idea-campaign/#respond Thu, 11 Nov 2021 13:00:00 +0000 https://www.smartinsights.com/?p=114465 The creation of a ‘big idea’ is a fundamental part in the development of a digital marketing campaign Without a clear, impactful and differentiated concept, there is substantially less chance a campaign will pierce through the noise and generate the …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-planning/four-steps-developing-big-idea-campaign/feed/ 0 Using keywords for research: Keyword intelligence and insights for campaign planning https://www.smartinsights.com/traffic-building-strategy/campaign-planning/how-to-use-keyword-research-to-define-a-promotional-campaigns-messaging-and-themes/ https://www.smartinsights.com/traffic-building-strategy/campaign-planning/how-to-use-keyword-research-to-define-a-promotional-campaigns-messaging-and-themes/#respond Fri, 20 Aug 2021 14:00:52 +0000 https://www.smartinsights.com/?p=125254 Find out how to use different keyword research steps and techniques to inform your marketing themes and messages. Using keywords for research means giving your customers what they want As one of the fundamental, foundational elements of effective search engine …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-planning/how-to-use-keyword-research-to-define-a-promotional-campaigns-messaging-and-themes/feed/ 0 Direct to consumer (D2C) campaign example and recommendations https://www.smartinsights.com/traffic-building-strategy/campaign-planning/a-direct-to-customer-campaign-example/ https://www.smartinsights.com/traffic-building-strategy/campaign-planning/a-direct-to-customer-campaign-example/#respond Fri, 02 Jul 2021 15:00:42 +0000 http://www.smartinsights.com/?p=19290 Direct to consumer retail and e-commerce marketing strategy case study: Warby Parker Warby Parker is a glasses designer, manufacturer, and retailer taking the world by storm. Their direct to consumer (D2C) model allows this company to build relationships directly with …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-planning/a-direct-to-customer-campaign-example/feed/ 0 How to sketch a campaign map that boosts marketing cohesion https://www.smartinsights.com/traffic-building-strategy/campaign-planning/sketch-campaign-map-books-marketing-cohesion/ https://www.smartinsights.com/traffic-building-strategy/campaign-planning/sketch-campaign-map-books-marketing-cohesion/#respond Fri, 03 Nov 2017 11:00:11 +0000 http://www.smartinsights.com/?p=99843 Cohesive customer journeys rely on brand and growth marketers working together Many modern-day marketing departments are now split into two distinct groups: brand marketers who are tasked with building consumer awareness and growth or channel marketers who are tasked with transforming that awareness into …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-planning/sketch-campaign-map-books-marketing-cohesion/feed/ 0 Awesome ideas for Black Friday marketing campaigns https://www.smartinsights.com/traffic-building-strategy/campaign-planning/awesome-ideas-black-friday-marketing-campaigns/ https://www.smartinsights.com/traffic-building-strategy/campaign-planning/awesome-ideas-black-friday-marketing-campaigns/#respond Wed, 25 Oct 2017 14:00:00 +0000 http://www.smartinsights.com/?p=98630 Inspiration for your Black Friday marketing campaign, to help you stand out from the crowd With everyone shouting about the same thing, its hard to get your voice heard. Black Friday is no exception. Nearly every major retailer will promote …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-planning/awesome-ideas-black-friday-marketing-campaigns/feed/ 0 25 of the best adverts 2017 https://www.smartinsights.com/traffic-building-strategy/campaign-planning/25-best-adverts-2017/ https://www.smartinsights.com/traffic-building-strategy/campaign-planning/25-best-adverts-2017/#respond Thu, 10 Aug 2017 14:16:13 +0000 http://www.smartinsights.com/?p=93573 From the politically driven to the funny, our favorite adverts of 2017 so far We look at some of the best ads from 2017 so far. We have featured some of the most clever, moving and funny ads from the …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-planning/25-best-adverts-2017/feed/ 0 How to plan an effective guerrilla marketing campaign https://www.smartinsights.com/traffic-building-strategy/campaign-planning/plan-effective-guerrilla-marketing-campaign/ https://www.smartinsights.com/traffic-building-strategy/campaign-planning/plan-effective-guerrilla-marketing-campaign/#respond Mon, 22 May 2017 08:00:00 +0000 http://www.smartinsights.com/?p=86223 3 Tips to Ensure the Success of Your Guerrilla Marketing Efforts Guerrilla marking can be defined as “an innovative, unconventional, and low-cost marketing technique aimed at obtaining maximum exposure for a product.” Lower cost and increased exposure — that’s the dream, …..

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