Comments on: How to use emotion and logic in your marketing messages https://www.smartinsights.com/persuasion-marketing/persuasion-marketing-principles/use-emotion-logic-marketing-messages/ Digital Marketing > The Marketing Strategy Blog Wed, 26 Mar 2014 09:03:00 +0000 hourly 1 By: Bryony Thomas https://www.smartinsights.com/persuasion-marketing/persuasion-marketing-principles/use-emotion-logic-marketing-messages/#comment-19789 Wed, 26 Mar 2014 09:03:00 +0000 http://www.smartinsights.com/?p=35505#comment-19789 In reply to CJ.

Thanks CJ, that made me smile this morning. Every mind works differently, it’s just a visual metaphor to help people remember the order in which the elements are best structured. You can, of course, just use the conceptual diagram or table to access the idea. Whatever works for you.

]]> By: CJ https://www.smartinsights.com/persuasion-marketing/persuasion-marketing-principles/use-emotion-logic-marketing-messages/#comment-19775 Tue, 25 Mar 2014 13:44:00 +0000 http://www.smartinsights.com/?p=35505#comment-19775 I eat the bread and filling of a sandwich in the same bite. If you’re going from the bread to the filling and back to the bread you’re eating a sandwich wrong. So this isn’t a logic sandwich. It’s logic tapas. What you’ve done is invent logic tapas.

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