Multichannel retail strategy - Smart Insights https://www.smartinsights.com/archive/ecommerce/multichannel-retail-strategy/ Digital Marketing > The Marketing Strategy Blog Fri, 15 Sep 2023 06:41:50 +0000 en-US hourly 1 A framework for creating an effective retail strategy in 2024 https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/creating-effective-retail-strategy/ https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/creating-effective-retail-strategy/#respond Fri, 15 Sep 2023 15:00:00 +0000 https://www.smartinsights.com/?p=150317 A three-step approach for your retail strategy: stand out and win more retail sales in 2024 It’s no secret that the last few years have caused chaos for retailers globally. To survive you need a robust retail strategy that focuses …..

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]]> https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/creating-effective-retail-strategy/feed/ 0 9 powerful multichannel marketing tips for e-commerce brands https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/9-powerful-multichannel-marketing-tips-e-commerce-brands/ https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/9-powerful-multichannel-marketing-tips-e-commerce-brands/#respond Thu, 14 May 2020 15:05:23 +0000 https://www.smartinsights.com/?p=127007 E-commerce businesses cannot stay on one platform if they want to get ahead of the competition. This is where e-commerce multichannel marketing comes in Channel loyalty doesn’t exist; buyers check different channels before they make a purchase. Even with promos, …..

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]]> https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/9-powerful-multichannel-marketing-tips-e-commerce-brands/feed/ 0 What to look for when buying an e-commerce store https://www.smartinsights.com/ecommerce/what-to-look-for-when-buying-an-e-commerce-store/ https://www.smartinsights.com/ecommerce/what-to-look-for-when-buying-an-e-commerce-store/#respond Fri, 31 May 2019 14:00:00 +0000 https://www.smartinsights.com/?p=138451 Starting up in the e-commerce sector is a challenge because of market saturation, which is why many savvy business people opt to buy an already established e-commerce store The exponential growth of the e-commerce sector cannot be argued with. The …..

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]]> https://www.smartinsights.com/ecommerce/what-to-look-for-when-buying-an-e-commerce-store/feed/ 0 Consumers want more government support for the independent retailer [Infographic] https://www.smartinsights.com/ecommerce/consumers-want-more-government-support-for-the-independent-retailer/ https://www.smartinsights.com/ecommerce/consumers-want-more-government-support-for-the-independent-retailer/#respond Thu, 07 Mar 2019 09:00:00 +0000 https://www.smartinsights.com/?p=134556 Awareness of smaller retailers is on the up, but winning the high street battle will come down to a niche product offering and a personalized shopping experience Following countless announcements of high street store closures and a long line of …..

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]]> https://www.smartinsights.com/ecommerce/consumers-want-more-government-support-for-the-independent-retailer/feed/ 0 Consumer behaviour and retail trends 2018 https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/consumer-behaviour-retail-trends/ https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/consumer-behaviour-retail-trends/#respond Thu, 05 Jul 2018 08:00:56 +0000 https://www.smartinsights.com/?p=119096 "Almost all members of Generation Z prefer to shop in bricks-and-mortar stores" - IBM & National Retail Federation Online sales continue to grow in importance, as shown by our compilation of ecommerce growth trends. But for many businesses, the days …..

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]]> https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/consumer-behaviour-retail-trends/feed/ 0 Growing Importance of Omnichannel Marketing https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/importance-omnichannel-marketing/ https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/importance-omnichannel-marketing/#respond Thu, 22 Mar 2018 16:00:18 +0000 https://www.smartinsights.com/?p=111788 Should you be using omnichannel marketing to boost customer experience? It has now become vital for brands to inject their unique voice in every communications channel that they make use of, be consistent with pricing policies and promotional offers to …..

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]]> https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/importance-omnichannel-marketing/feed/ 0 European ecommerce retail benchmarks https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/european-ecommerce-retail-benchmarks/ https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/european-ecommerce-retail-benchmarks/#respond Wed, 07 Mar 2018 16:00:17 +0000 https://www.smartinsights.com/?p=110680 Chart of the Day: A gradual transition from desktop-first to mobile-first for EU5 ecommerce? comScore has recently released their EU5 report - detailing the ecommerce trends and benchmarks in Germany, France, Italy, Spain and the United Kingdom. Mobile reach vs. Desktop …..

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]]> https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/european-ecommerce-retail-benchmarks/feed/ 0 7 Strategies to Boost your Google Shopping Results [Infographic] https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/7-strategies-boost-google-shopping-results-infographic/ https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/7-strategies-boost-google-shopping-results-infographic/#respond Mon, 31 Jul 2017 14:00:00 +0000 http://www.smartinsights.com/?p=88625 How you can get more bang for your buck on Google shopping The truth is competing in Google Shopping is hard, but if you are a retailer it is fundamental to success online, considering that more advertising spend is now …..

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]]> https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/7-strategies-boost-google-shopping-results-infographic/feed/ 0 Why Multi-Channel Customer Communication Platforms are Gaining Popularity https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/multi-channel-customer-communication-platforms-gaining-popularity/ https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/multi-channel-customer-communication-platforms-gaining-popularity/#respond Mon, 19 Jun 2017 14:00:00 +0000 http://www.smartinsights.com/?p=85565 All online businesses need to move quickly to embrace a multi-channel strategy All of us online business owners agree that our website visitors and paying customers are, by far, our most important asset. It makes sense. Everything we do is …..

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]]> https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/multi-channel-customer-communication-platforms-gaining-popularity/feed/ 0 Google revolutionizes online ad measurement with card transaction tracking [@SmartInsights Alert] https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/google-revolutionizes-online-ad-measurement-card-transaction-tracking-smartinsights-alert/ https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/google-revolutionizes-online-ad-measurement-card-transaction-tracking-smartinsights-alert/#respond Thu, 25 May 2017 11:20:00 +0000 http://www.smartinsights.com/?p=89176 Google starts tracking credit card transactions to assess online ads effect on online and offline sales. Every marketing manager has always sympathized with John Wanamaker's famous phrase "Half the money I spend on advertising is wasted; the trouble is I …..

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