Blog content - Smart Insights https://www.smartinsights.com/tag/blog/ Digital Marketing > The Marketing Strategy Blog Tue, 21 Dec 2021 08:36:10 +0000 en-US hourly 1 4 types of evergreen content that you need to start creating for your business https://www.smartinsights.com/content-management/evergreen-content-you-need-create/ https://www.smartinsights.com/content-management/evergreen-content-you-need-create/#respond Tue, 21 Dec 2021 10:45:00 +0000 https://www.smartinsights.com/?p=136424 With every company keen to climb Google’s search rankings, it is easy to lose perspective by simply churning out fresh content that seizes on the zeitgeist or otherwise meets current demand It is difficult to overstate the importance of evergreen …..

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]]> https://www.smartinsights.com/content-management/evergreen-content-you-need-create/feed/ 0 86% of B2B content marketing is top-of-the-funnel-focused https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/86-percent-b2b-content-marketing-top-funnel-focused/ https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/86-percent-b2b-content-marketing-top-funnel-focused/#respond Tue, 29 Oct 2019 15:00:00 +0000 https://www.smartinsights.com/?p=145945 Chart of the Week: 86% of B2B marketers have used content marketing to achieve brand awareness goals in the last year B2B marketers are successfully using content marketing to achieve top-of-the-funnel goals, with 86% saying they have used it to …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/86-percent-b2b-content-marketing-top-funnel-focused/feed/ 0 3 ways to create more meaningful marketing content https://www.smartinsights.com/content-management/3-ways-to-create-more-meaningful-marketing-content/ https://www.smartinsights.com/content-management/3-ways-to-create-more-meaningful-marketing-content/#respond Tue, 05 Mar 2019 15:00:00 +0000 https://www.smartinsights.com/?p=134147 The style and topic of your blog and social media formulate a story that connects customers to your brand Your marketing content is a reflection of your brand personality. Just as your colour scheme, visual elements and overall aesthetics communicate …..

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]]> https://www.smartinsights.com/content-management/3-ways-to-create-more-meaningful-marketing-content/feed/ 0 Are blogs delivering results? https://www.smartinsights.com/digital-marketing-strategy/blogs-delivering-results/ https://www.smartinsights.com/digital-marketing-strategy/blogs-delivering-results/#respond Tue, 14 Nov 2017 16:00:06 +0000 https://www.smartinsights.com/?p=101729 Chart of the day: New research reveals that bloggers are getting results across a few metrics, whilst most are blogging less often than daily Over 1000 bloggers took part in a survey for Andy Crestodina of Orbit Media, they were …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/blogs-delivering-results/feed/ 0 How to boost the effectiveness of your blog in 2017 https://www.smartinsights.com/content-management/content-marketing-strategy/boost-effectiveness-blog-2017/ https://www.smartinsights.com/content-management/content-marketing-strategy/boost-effectiveness-blog-2017/#respond Thu, 16 Mar 2017 09:00:00 +0000 http://www.smartinsights.com/?p=84122 Creating a Bigger and Better Blog for 2017 It’s no secret that the most, if not all, profitable niches in online marketing are already highly saturated. If you think you have an idea for a new blog topic, there are …..

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