Content Analytics - Smart Insights https://www.smartinsights.com/tag/content-analytics/ Digital Marketing > The Marketing Strategy Blog Tue, 02 Mar 2021 15:46:08 +0000 en-US hourly 1 Digital marketing for manufacturers in the 4th industrial revolution https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-for-manufacturers-in-the-4th-industrial-revolution/ Tue, 02 Mar 2021 15:45:54 +0000 https://www.smartinsights.com/?p=159275 4IR means manufacturers are using technology and digital marketing techniques to streamline their marketing strategy We are living and working in the 4th industrial revolution where increased competition coupled with changing customer expectations translates into a renewed focus on digital …..

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]]> How to use traffic analytics for more hyper-targeted campaigns https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/use-traffic-analytics-targeted-campaigns/ https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/use-traffic-analytics-targeted-campaigns/#respond Fri, 19 Apr 2019 10:00:00 +0000 https://www.smartinsights.com/?p=136418 When an advertisement is specially curated for a specific audience segment based on their behaviors or needs, it is going to be more effective and incur a higher conversion rate Just about every business is looking for better ways to …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/use-traffic-analytics-targeted-campaigns/feed/ 0 Why your content is being ignored and how to fix it https://www.smartinsights.com/content-management/content-marketing-planning/why-your-content-being-ignored-how-to-fix-it/ https://www.smartinsights.com/content-management/content-marketing-planning/why-your-content-being-ignored-how-to-fix-it/#respond Tue, 11 Dec 2018 11:00:00 +0000 https://www.smartinsights.com/?p=128892 Content marketing should explicitly be about promoting the right content to the right audience at the right time in order to achieve your marketing goals Whether you're creating content from scratch or refurbishing existing content, your goal should be to …..

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]]> https://www.smartinsights.com/content-management/content-marketing-planning/why-your-content-being-ignored-how-to-fix-it/feed/ 0 What is Advanced Content Analytics and What is It For? https://www.smartinsights.com/traffic-building-strategy/campaign-analytics/advanced-content-analytics/ https://www.smartinsights.com/traffic-building-strategy/campaign-analytics/advanced-content-analytics/#respond Tue, 09 May 2017 14:00:00 +0000 http://www.smartinsights.com/?p=86067 How to start using advanced content analytics Analytics, in general, is key to performance optimization. Getting accurate feedback on what is working and what not helps companies make improvements that will lead to better outcomes. And when content is the …..

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