Annmarie Hanlon, Author at Smart Insights https://www.smartinsights.com/author/annmarie-hanlon/ Digital Marketing > The Marketing Strategy Blog Wed, 08 Nov 2023 11:50:14 +0000 en-US hourly 1 How to create a marketing plan https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/how-to-create-a-marketing-plan/ https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/how-to-create-a-marketing-plan/#comments Mon, 06 Nov 2023 11:40:32 +0000 http://www.smartinsights.com/?p=21374 A Marketing Plan is a bit like a job description for your company. Everyone should have one, but they’re often not fit for purpose, out of date and reviewed infrequently... Research has shown that businesses with plans succeed...

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]]> https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/how-to-create-a-marketing-plan/feed/ 5 How to use the 7Ps Marketing Mix https://www.smartinsights.com/marketing-planning/marketing-models/how-to-use-the-7ps-marketing-mix/ https://www.smartinsights.com/marketing-planning/marketing-models/how-to-use-the-7ps-marketing-mix/#comments Fri, 14 Apr 2023 08:00:00 +0000 http://www.smartinsights.com/?p=33209 What is the 7Ps Marketing Mix and how should it be used? The marketing mix is a familiar marketing strategy tool, which as you will probably know, was traditionally limited to the core 4Ps of Product, Price, Place and Promotion. …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-models/how-to-use-the-7ps-marketing-mix/feed/ 68 The AIDA model https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/aida-model/ https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/aida-model/#comments Mon, 20 Mar 2023 09:30:00 +0000 http://www.smartinsights.com/?p=30558 AIDA model explained: Examples and tips for using this strategic marcomms planning model the real world The AIDA model, tracing the customer journey through Awareness, Interest, Desire and Action, is perhaps the best-known marketing model amongst all the classic marketing …..

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]]> https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/aida-model/feed/ 29 The segmentation, targeting, positioning (STP) marketing model https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/ https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/#comments Mon, 24 Oct 2022 14:05:00 +0000 http://www.smartinsights.com/?p=32773 How to use Segmentation, Targeting, and Positioning (STP) to develop marketing strategies Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in practice, …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/feed/ 16 Digital Transformation: Structuring digital marketing teams https://www.smartinsights.com/managing-digital-marketing/managing-digital-transformation/maximising-digital-performance-effective-digital-transformation/ https://www.smartinsights.com/managing-digital-marketing/managing-digital-transformation/maximising-digital-performance-effective-digital-transformation/#comments Thu, 07 Apr 2022 13:10:14 +0000 http://www.smartinsights.com/?p=39650 Review how to integrate digital marketing into your marketing team's structure through Digital Transformation The latest Smart Insights research study shows how common Digital Transformation projects or programme are today with 30% already having a programme up & running and 31% …..

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]]> https://www.smartinsights.com/managing-digital-marketing/managing-digital-transformation/maximising-digital-performance-effective-digital-transformation/feed/ 3 Digital Marketing Models: The Honeycomb model https://www.smartinsights.com/social-media-marketing/social-media-strategy/digital-marketing-models-honeycomb-model/ https://www.smartinsights.com/social-media-marketing/social-media-strategy/digital-marketing-models-honeycomb-model/#respond Thu, 03 Mar 2022 16:00:00 +0000 http://www.smartinsights.com/?p=72601 Use the honeycomb model to help inform your social media strategy Back in 2011, a group of professors from Canada; Jan Kietzmann, Kristopher Hermkens and Ian McCarthy created the Honeycomb Model to review social media effectiveness, looking at reasons why …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-strategy/digital-marketing-models-honeycomb-model/feed/ 0 The Pricing – Quality Model https://www.smartinsights.com/marketing-planning/marketing-models/pricing-quality-model/ https://www.smartinsights.com/marketing-planning/marketing-models/pricing-quality-model/#comments Tue, 01 Mar 2022 09:00:00 +0000 http://www.smartinsights.com/?p=32086 Using Kotler's Pricing model to review positioning Also referred to as the nine quality-pricing strategy, since it is a matrix covering nine options, the aim of Kotler's Pricing model is to help companies position their products or services relative to …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-models/pricing-quality-model/feed/ 3 How to use the DRIP model? https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/use-drip-model/ https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/use-drip-model/#comments Wed, 23 Feb 2022 09:00:00 +0000 http://www.smartinsights.com/?p=31682 Planning your communications strategy with the DRIP Model What is DRIP? The DRIP model is used to support marketing communication planning and is useful when setting broad communication goals. It can be applied when launching a new product or repositioning …..

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]]> https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/use-drip-model/feed/ 12 How to use the BCG Matrix model https://www.smartinsights.com/marketing-planning/marketing-models/use-bcg-matrix/ https://www.smartinsights.com/marketing-planning/marketing-models/use-bcg-matrix/#comments Fri, 07 Jan 2022 10:30:00 +0000 http://www.smartinsights.com/?p=31241 Examples of using the BCG Matrix (Growth Market Share Matrix) to review your product portfolio What is the BCG Matrix? The Boston Consulting group’s product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-models/use-bcg-matrix/feed/ 18 The Ansoff Model https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/ansoff-model/ https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/ansoff-model/#comments Thu, 12 Aug 2021 14:00:00 +0000 http://www.smartinsights.com/?p=30920 The Ansoff Model is a matrix that helps marketing leaders identify business growth opportunities for their marketing strategies in a challenging market What is the Ansoff Model? Also referred to as the Ansoff matrix, due to its grid format, the …..

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