Consumer brand marketing, consumer branding | Smart Insights https://www.smartinsights.com/tag/consumer-brand-marketing/ Digital Marketing > The Marketing Strategy Blog Tue, 16 Nov 2021 15:48:42 +0000 en-US hourly 1 Branding definition for modern business models https://www.smartinsights.com/digital-marketing-strategy/branding-definition-for-modern-business-models/ Tue, 16 Nov 2021 15:00:48 +0000 https://www.smartinsights.com/?p=161720 How has the definition of branding evolved to reflect the modern business context? If you type ‘what is branding’ into a search engine, you’ll be presented with two choices: “making a mark with a branding iron” Or, “creating a distinctive …..

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]]> Online branding: a digital-centric approach to developing brands https://www.smartinsights.com/online-brand-strategy/brand-positioning/digital-brand-development/ https://www.smartinsights.com/online-brand-strategy/brand-positioning/digital-brand-development/#comments Wed, 19 May 2021 15:00:00 +0000 http://www.smartinsights.com/?p=21756 Updating approaches to your online branding for the digital world Brand is No.1 I want to start with a bold statement.  The online brand is the single most important element to a business or organization. If you think about what …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-positioning/digital-brand-development/feed/ 13 What is branding? Definitions and guidance for consumer branded goods https://www.smartinsights.com/online-brand-strategy/branding-basics-infographic/ https://www.smartinsights.com/online-brand-strategy/branding-basics-infographic/#respond Wed, 21 Apr 2021 15:00:00 +0000 https://www.smartinsights.com/?p=135654 Branding means fully integrating your customers' experiences of your brand. We'll recommend marketing tools and training to show you how, as well as taking an in-depth look into the definition of branding What's the definition of branding? Across numerous terms …..

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]]> https://www.smartinsights.com/online-brand-strategy/branding-basics-infographic/feed/ 0 Our recommended tools to strengthen your brand development strategy https://www.smartinsights.com/online-brand-strategy/brand-development/how-your-brand-communication-could-be-costing-you-leads/ https://www.smartinsights.com/online-brand-strategy/brand-development/how-your-brand-communication-could-be-costing-you-leads/#respond Tue, 02 Feb 2021 15:00:00 +0000 https://www.smartinsights.com/?p=149279 If you're planning to optimize your branding or rebranding, we have tools to support your brand development at every stage Have you ever wondered how brands grow as large and as well known as they do? From companies like Google …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-development/how-your-brand-communication-could-be-costing-you-leads/feed/ 0 Personalized marketing in a competitive environment for brands and e-commerce retailers https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/ https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/#respond Wed, 18 Nov 2020 15:00:00 +0000 https://www.smartinsights.com/?p=136081 Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment Personalized marketing is all about offering improved user experience (UX) by serving relevant …..

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]]> https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/feed/ 0 Applying the Smart Insights RACE model to partner marketing [Webinar] https://www.smartinsights.com/marketplace-analysis/partner-analysis/applying-the-smart-insights-race-model-to-partner-marketing/ Wed, 03 Jun 2020 12:52:24 +0000 https://www.smartinsights.com/?p=153947 A vital step towards marketing digital transformation In the current climate, digital interactions between brands and their B2B and B2C partners have become a major feature in their customers' buying journey. Given the complexity of customer interactions via different touchpoints …..

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]]> Research on mobile interaction behaviour and design https://www.smartinsights.com/mobile-marketing/mobile-design/research-on-mobile-interaction-behaviour-and-design/ https://www.smartinsights.com/mobile-marketing/mobile-design/research-on-mobile-interaction-behaviour-and-design/#respond Mon, 29 Oct 2018 15:00:00 +0000 https://www.smartinsights.com/?p=127188 Examples of how website designs must be optimized to support the way we hold and interact with smartphones Our compilation of statistics showing the growth in smartphone usage highlights the well-known need to create effective mobile experiences. With mobile minutes …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-design/research-on-mobile-interaction-behaviour-and-design/feed/ 0 Campaign of the Week: Honda really understand the power of dreams and Rube Goldbergs https://www.smartinsights.com/digital-marketing-platforms/video-marketing/campaign-of-the-week-honda-really-understand-the-power-of-dreams-and-rube-goldbergs/ https://www.smartinsights.com/digital-marketing-platforms/video-marketing/campaign-of-the-week-honda-really-understand-the-power-of-dreams-and-rube-goldbergs/#respond Fri, 05 Oct 2018 14:31:15 +0000 https://www.smartinsights.com/?p=125778 Consumer brand marketing made creative by Honda We look back to 2003 and Honda were struggling to make a sustainable impact in the European markets so turned to brand marketing . They had seen a decline in sales since 1998 …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/video-marketing/campaign-of-the-week-honda-really-understand-the-power-of-dreams-and-rube-goldbergs/feed/ 0 Campaign of the Week: How Nike changed the consumer brand marketing universe…again https://www.smartinsights.com/online-brand-strategy/international-marketing/campaign-week-how-nike-changed-consume-brand-marketing-universe/ https://www.smartinsights.com/online-brand-strategy/international-marketing/campaign-week-how-nike-changed-consume-brand-marketing-universe/#respond Fri, 07 Sep 2018 14:40:56 +0000 https://www.smartinsights.com/?p=122674 The brand marketing campaign that defined Nike Nike has done it again. They've turned heads, they've shown their brand mentality and they have got people talking about them. This week they celebrated the 30 year anniversary of their "Just Do …..

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]]> https://www.smartinsights.com/online-brand-strategy/international-marketing/campaign-week-how-nike-changed-consume-brand-marketing-universe/feed/ 0 Campaign of the week: The longest running print ad marketing campaign in history https://www.smartinsights.com/online-brand-strategy/international-marketing/campaign-of-the-week-the-longest-running-print-ad-marketing-campaign-in-history/ https://www.smartinsights.com/online-brand-strategy/international-marketing/campaign-of-the-week-the-longest-running-print-ad-marketing-campaign-in-history/#respond Fri, 17 Aug 2018 14:00:06 +0000 https://www.smartinsights.com/?p=122239 Absolut vodka and their marketing campaign have stood the test of time Sometimes a simple marketing campaign can far outshine a complicated and expensive one. This is the same for more than just marketing campaigns and usually is true across a …..

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