Content marketing ROI - Smart Insights https://www.smartinsights.com/tag/content-marketing-roi/ Digital Marketing > The Marketing Strategy Blog Thu, 31 Mar 2022 12:46:47 +0000 en-US hourly 1 The Content Optimization Matrix https://www.smartinsights.com/content-management/content-marketing-strategy/content-optimization-matrix/ https://www.smartinsights.com/content-management/content-marketing-strategy/content-optimization-matrix/#respond Thu, 24 Mar 2022 11:00:41 +0000 https://www.smartinsights.com/?p=110257 Audit your content and SEO with our content strategy tool to get more from your content marketing One of the biggest appeals of digital marketing is that it's data-driven - we can readily review the effectiveness of our activities and …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/content-optimization-matrix/feed/ 0 How to measure the ROI of your content marketing https://www.smartinsights.com/content-management/measure-content-marketing-roi/ https://www.smartinsights.com/content-management/measure-content-marketing-roi/#respond Wed, 18 Aug 2021 14:00:00 +0000 https://www.smartinsights.com/?p=136432 You need better content marketing metrics - ones that your executive team really care about, calculate your return on investment (ROI) to demonstrate the value of content marketing Data-driven digital marketing today relies on a lot more than just individual, …..

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]]> https://www.smartinsights.com/content-management/measure-content-marketing-roi/feed/ 0 6 tools to help prove your digital marketing ROI, month by month https://www.smartinsights.com/digital-marketing-strategy/6-tools-help-prove-your-marketing-roi-month-by-month/ https://www.smartinsights.com/digital-marketing-strategy/6-tools-help-prove-your-marketing-roi-month-by-month/#respond Fri, 09 Jul 2021 14:00:00 +0000 https://www.smartinsights.com/?p=139503 Under pressure to deliver tangible digital marketing measurements? It's time to calculate your digital marketing ROI and demonstrate results The fundamental formula for calculating your digital marketing ROI is: ROI = (Gains from investment - cost of investment)/(cost of investment) …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/6-tools-help-prove-your-marketing-roi-month-by-month/feed/ 0 Why reviewing marketing performance should be at the top of your priority list in 2021 https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/reviewing-marketing-performance/ https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/reviewing-marketing-performance/#respond Wed, 23 Dec 2020 11:00:00 +0000 https://www.smartinsights.com/?p=147992 Good digital marketing isn't just about creating content, you also need to review your performance to see where it can be improved How often do you review your marketing performance? Creating great content for the various channels you use for …..

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]]> https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/reviewing-marketing-performance/feed/ 0 Pharmaceutical marketing strategies: 3 recommendations for your 2021 marketing plan https://www.smartinsights.com/traffic-building-strategy/media-attribution/digital-marketing-healthcare-attribution/ https://www.smartinsights.com/traffic-building-strategy/media-attribution/digital-marketing-healthcare-attribution/#comments Tue, 24 Nov 2020 15:00:00 +0000 http://www.smartinsights.com/?p=47790 Read up on our latest pharmaceutical marketing strategy recommendations to optimize your marketing plan and convert more customers over the next 12 months Take stock heading into 2021 after what has been a challenging year for pharmaceutical marketers, healthcare, medical …..

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]]> https://www.smartinsights.com/traffic-building-strategy/media-attribution/digital-marketing-healthcare-attribution/feed/ 2 How to create a content marketing plan for 2021 https://www.smartinsights.com/content-management/content-marketing-strategy/how-to-create-a-content-marketing-plan/ https://www.smartinsights.com/content-management/content-marketing-strategy/how-to-create-a-content-marketing-plan/#respond Tue, 20 Oct 2020 06:25:00 +0000 https://www.smartinsights.com/?p=146319 How do you run content marketing campaigns for your business in 2021 when the competition is fiercer than ever? Content marketing has been proven to produce amazing results for businesses. For instance, a good content marketing plan will generate you …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/how-to-create-a-content-marketing-plan/feed/ 0 Essential content marketing statistics for 2020 https://www.smartinsights.com/content-management/content-marketing-strategy/essential-content-marketing-statistics/ https://www.smartinsights.com/content-management/content-marketing-strategy/essential-content-marketing-statistics/#respond Thu, 20 Feb 2020 09:15:00 +0000 http://www.smartinsights.com/?p=85055 The must-know content marketing statistics to benchmark your plans against this year Content marketing is still very much at the heart of digital marketing, with content continuing to be a vital tactic for bringing in traffic and encouraging conversions. However, …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/essential-content-marketing-statistics/feed/ 0 Struggling to prove your content marketing ROI? https://www.smartinsights.com/content-management/struggling-to-prove-your-content-marketing-roi/ https://www.smartinsights.com/content-management/struggling-to-prove-your-content-marketing-roi/#respond Wed, 12 Jun 2019 10:00:00 +0000 https://www.smartinsights.com/?p=139498 Only 39% of marketers say they are somewhat successful at tracking the ROI of their content marketing, but there are ways to improve your proficiency Content marketing is a highly effective form of marketing. Statistics show that per dollar, content …..

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]]> https://www.smartinsights.com/content-management/struggling-to-prove-your-content-marketing-roi/feed/ 0 A blueprint for evaluating content marketing ROI https://www.smartinsights.com/content-management/content-marketing-strategy/blueprint-evaluating-content-marketing-roi/ https://www.smartinsights.com/content-management/content-marketing-strategy/blueprint-evaluating-content-marketing-roi/#respond Wed, 01 Mar 2017 09:00:31 +0000 http://www.smartinsights.com/?p=34133 Content marketing works, but measuring content marketing ROI is challenging In the Smart Insights-Hubspot research into content marketing in Europe, 44.4% of marketing managers who responded to the survey, say they struggle to measure the return on their content marketing investment. This …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/blueprint-evaluating-content-marketing-roi/feed/ 0 KPIs for measuring content marketing ROI https://www.smartinsights.com/content-management/content-marketing-strategy/measuring-content-marketing-kpis/ https://www.smartinsights.com/content-management/content-marketing-strategy/measuring-content-marketing-kpis/#comments Thu, 30 Jun 2016 14:00:00 +0000 http://www.smartinsights.com/?p=5619 5 Questions to help set, manage and review your content marketing effectiveness As we accept that our consumers are learning about, and navigating through, more and more information about our brand, organisation, industries or topic areas as they research online, …..

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