Content Partner, Author at Smart Insights https://www.smartinsights.com/author/content-partner/ Digital Marketing > The Marketing Strategy Blog Mon, 08 Jun 2020 14:41:47 +0000 en-US hourly 1 How your feedback can prepare you for life after Covid-19 https://www.smartinsights.com/user-experience/customer-experience-management-cxm/how-feedback-prepare-life-covid19/ Thu, 04 Jun 2020 14:45:56 +0000 https://www.smartinsights.com/?p=153985 Five steps that you can take to gain insight from your customer feedback and prepare for your recovery Just as no one could have predicted this year’s events, no one knows exactly what a post-Covid world is going to look …..

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]]> 7 agile marketing techniques to help you deliver projects more effectively https://www.smartinsights.com/digital-marketing-strategy/7-agile-marketing-techniques-deliver-projects-effectively/ https://www.smartinsights.com/digital-marketing-strategy/7-agile-marketing-techniques-deliver-projects-effectively/#respond Fri, 22 May 2020 14:40:51 +0000 https://www.smartinsights.com/?p=104930 It may have originated in the world of software development, but agile ways of working can significantly benefit marketing teams to perform more effectively. What is 'agile', I hear you ask? Focused on collaboration, communication, and iteration, agile methodologies have …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/7-agile-marketing-techniques-deliver-projects-effectively/feed/ 0 How to use a domain name in your digital marketing strategy https://www.smartinsights.com/digital-marketing-strategy/how-to-use-domain-name-digital-marketing-strategy/ https://www.smartinsights.com/digital-marketing-strategy/how-to-use-domain-name-digital-marketing-strategy/#respond Thu, 27 Feb 2020 09:00:00 +0000 https://www.smartinsights.com/?p=149316 Having a domain name that stands out in your communication can help make your message more effective Marketing is not what it used to be. The Internet has radically transformed how we conduct and promote our business. Today, with digital …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/how-to-use-domain-name-digital-marketing-strategy/feed/ 0 3 simple truths of digital agility https://www.smartinsights.com/digital-marketing-strategy/3-simple-truths-of-digital-agility/ https://www.smartinsights.com/digital-marketing-strategy/3-simple-truths-of-digital-agility/#respond Mon, 20 Jan 2020 11:00:00 +0000 https://www.smartinsights.com/?p=139044 Choosing a new (or right) content management system and digital commerce platform sits at the forefront of a company’s digital transformation strategy and, ultimately, success The term "re-platforming" typically is not a simple process of migration from one type of …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/3-simple-truths-of-digital-agility/feed/ 0 Five reasons your business is not ready for website personalization https://www.smartinsights.com/digital-marketing-strategy/five-reasons-your-business-is-not-ready-website-personalization/ https://www.smartinsights.com/digital-marketing-strategy/five-reasons-your-business-is-not-ready-website-personalization/#respond Tue, 10 Dec 2019 11:35:00 +0000 https://www.smartinsights.com/?p=132656 Getting website personalization right is hard and I bet you are sick of being told otherwise I don’t blame marketers for trying to tell you differently of course. It’s immensely frustrating for them too – knowing just how valuable personalization …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/five-reasons-your-business-is-not-ready-website-personalization/feed/ 0 Key features putting e-commerce personalization at the top of the retail agenda https://www.smartinsights.com/ecommerce/key-features-putting-e-commerce-personalization-at-the-top-of-the-retail-agenda/ https://www.smartinsights.com/ecommerce/key-features-putting-e-commerce-personalization-at-the-top-of-the-retail-agenda/#respond Mon, 09 Dec 2019 11:25:00 +0000 https://www.smartinsights.com/?p=131726 Many businesses, despite spending a huge amount on driving new traffic to their websites are still experiencing poor conversion rates and lack of insight into their visitors requirements The growth in consumer demand for real-time personalization is at an all-time …..

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]]> https://www.smartinsights.com/ecommerce/key-features-putting-e-commerce-personalization-at-the-top-of-the-retail-agenda/feed/ 0 Avoid the Sales vs Marketing Attribution Blackbox https://www.smartinsights.com/digital-marketing-strategy/sales-marketing-attribution/ https://www.smartinsights.com/digital-marketing-strategy/sales-marketing-attribution/#respond Thu, 31 Oct 2019 11:00:47 +0000 https://www.smartinsights.com/?p=103769 Higher visibility into your attribution model means sales will trust the metrics more Is your marketing team celebrating their awesome quarter while your sales team suffers poor performance? This is usually due to a sales vs marketing attribution mismatch, particularly …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/sales-marketing-attribution/feed/ 0 60% of B2B marketers lack funding for digital transformation https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/60-of-b2b-marketers-lack-funding-for-digital-transformation/ https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/60-of-b2b-marketers-lack-funding-for-digital-transformation/#respond Tue, 29 Oct 2019 09:00:00 +0000 https://www.smartinsights.com/?p=146032 Aspiration for better digital experiences is never the problem but buy-in and execution can be. Aspiration for better digital experiences is never the problem but buy-in and execution can be. Faced with rising digital expectations, B2B marketers and their IT …..

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]]> https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/60-of-b2b-marketers-lack-funding-for-digital-transformation/feed/ 0 Is customer acquisition worthwhile on Black Friday? https://www.smartinsights.com/digital-marketing-strategy/is-customer-acquisition-worthwhile-on-black-friday/ https://www.smartinsights.com/digital-marketing-strategy/is-customer-acquisition-worthwhile-on-black-friday/#respond Fri, 25 Oct 2019 08:20:00 +0000 https://www.smartinsights.com/?p=126223 Should you invest resources and budget to attract new customers on Black Friday? Acquiring a new customer is up to seven times more expensive than keeping an existing one. You’ve likely heard the stat quoted before and it should hopefully …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/is-customer-acquisition-worthwhile-on-black-friday/feed/ 0 Essential steps to make sure your niche content connects https://www.smartinsights.com/content-management/content-marketing-strategy/essential-steps-make-sure-niche-content-connects/ https://www.smartinsights.com/content-management/content-marketing-strategy/essential-steps-make-sure-niche-content-connects/#respond Tue, 30 Jul 2019 08:00:00 +0000 https://www.smartinsights.com/?p=141623 Make sure your content connects when you’re working in niche industries Content is king – even in niche markets. But when it comes to those industries where technical terminology, tight regulations, limited audiences and often uninspiring details are the realities …..

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