Managing content marketing - Smart Insights https://www.smartinsights.com/archive/content-management/managing-content-marketing/ Digital Marketing > The Marketing Strategy Blog Wed, 18 Aug 2021 09:14:44 +0000 en-US hourly 1 How to measure the ROI of your content marketing https://www.smartinsights.com/content-management/measure-content-marketing-roi/ https://www.smartinsights.com/content-management/measure-content-marketing-roi/#respond Wed, 18 Aug 2021 14:00:00 +0000 https://www.smartinsights.com/?p=136432 You need better content marketing metrics - ones that your executive team really care about, calculate your return on investment (ROI) to demonstrate the value of content marketing Data-driven digital marketing today relies on a lot more than just individual, …..

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]]> https://www.smartinsights.com/content-management/measure-content-marketing-roi/feed/ 0 Content marketing audit essentials https://www.smartinsights.com/content-management/managing-content-marketing/content-marketing-audit-essentials/ https://www.smartinsights.com/content-management/managing-content-marketing/content-marketing-audit-essentials/#respond Tue, 14 Jul 2020 14:35:47 +0000 https://www.smartinsights.com/?p=118564 Top tips for making a quick but effective content audit One of the common themes I continually revisit in my work and writing is the proliferation and abundance of content. For brands looking to use content, and content marketing more …..

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]]> https://www.smartinsights.com/content-management/managing-content-marketing/content-marketing-audit-essentials/feed/ 0 76% of organizations use a strategic content management approach https://www.smartinsights.com/content-management/organizations-use-strategic-content-management-approach/ https://www.smartinsights.com/content-management/organizations-use-strategic-content-management-approach/#respond Mon, 13 May 2019 14:00:00 +0000 https://www.smartinsights.com/?p=137626 Chart of the Week: 76% of marketers say their companies follow a strategic approach to marketing but not all of these have a documented content strategy. The majority of marketers say that their organization takes a strategic approach to managing …..

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]]> https://www.smartinsights.com/content-management/organizations-use-strategic-content-management-approach/feed/ 0 Nearly half of content is created to generate awareness/interest https://www.smartinsights.com/content-management/managing-content-marketing/nearly-half-of-content-is-created-to-generate-awareness-interest/ https://www.smartinsights.com/content-management/managing-content-marketing/nearly-half-of-content-is-created-to-generate-awareness-interest/#respond Thu, 15 Nov 2018 11:00:09 +0000 https://www.smartinsights.com/?p=128385 Chart of the Day: 47% of content is for top of funnel buyers Research published from the Content Marketing Institute has shown that almost half of the content created by B2B marketers is for early-stage buyers - to generate awareness and …..

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]]> https://www.smartinsights.com/content-management/managing-content-marketing/nearly-half-of-content-is-created-to-generate-awareness-interest/feed/ 0 Are content marketers promoting their research enough? https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/are-content-marketers-promoting-their-research-enough/ https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/are-content-marketers-promoting-their-research-enough/#respond Tue, 05 Jun 2018 15:00:50 +0000 https://www.smartinsights.com/?p=115952 Chart of the day: Original research drives traffic but marketers aren't promoting it to its full potential. Original research produced by b2B marketers drives traffic and social shares - but are marketers making the most of their excellent research? The …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/are-content-marketers-promoting-their-research-enough/feed/ 0 Polluted marketing content is solved by this new content discovery platform https://www.smartinsights.com/content-management/managing-content-marketing/content-discovery-platform/ https://www.smartinsights.com/content-management/managing-content-marketing/content-discovery-platform/#respond Wed, 15 Nov 2017 11:00:14 +0000 https://www.smartinsights.com/?p=101936 A new type of content discovery platform which allows professionals to improve their knowledge and keep track of quality content in a single feed via a Google Chrome new-tab extension It’s Monday. Your inbox shows a gazillion emails and most …..

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]]> https://www.smartinsights.com/content-management/managing-content-marketing/content-discovery-platform/feed/ 0 Social media and content marketing are the top priorities for marketers in 2017 https://www.smartinsights.com/content-management/managing-content-marketing/social-media-content-marketing-top-priorities-marketers-2017/ https://www.smartinsights.com/content-management/managing-content-marketing/social-media-content-marketing-top-priorities-marketers-2017/#respond Tue, 11 Apr 2017 15:00:56 +0000 http://www.smartinsights.com/?p=86718 Chart of the day: social media marketing and content marketing budgets are expected to increase more than any other channel in 2017 Marketers were asked to indicate whether particular types of marketing would either stay the same, increase or decrease …..

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]]> https://www.smartinsights.com/content-management/managing-content-marketing/social-media-content-marketing-top-priorities-marketers-2017/feed/ 0 Managing content marketing in Financial Services marketing https://www.smartinsights.com/content-management/managing-content-marketing/content-marketing-financial-services/ https://www.smartinsights.com/content-management/managing-content-marketing/content-marketing-financial-services/#comments Mon, 19 Dec 2016 15:00:00 +0000 http://www.smartinsights.com/?p=34935 Content marketing best practices and examples for financial services It’s important to review how content can be used effectively in your specific sector. In this article I will review content marketing approaches for financial services, a sector I'm involved with. …..

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]]> https://www.smartinsights.com/content-management/managing-content-marketing/content-marketing-financial-services/feed/ 2 The best metrics to use for content marketing? #ChartOfTheDay https://www.smartinsights.com/content-management/managing-content-marketing/best-metrics-use-content-marketing-chartoftheday/ https://www.smartinsights.com/content-management/managing-content-marketing/best-metrics-use-content-marketing-chartoftheday/#respond Wed, 24 Aug 2016 06:45:57 +0000 http://www.smartinsights.com/?p=77353 Less than half of marketing know their ROI from Content marketing For the past 3 years that we have been asking Smart Insights readers which is the marketing tactic which marketers that will give them the most incremental growth. In each …..

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]]> https://www.smartinsights.com/content-management/managing-content-marketing/best-metrics-use-content-marketing-chartoftheday/feed/ 0 Competing with Content Marketing [Infographic] https://www.smartinsights.com/content-management/managing-content-marketing/competing-content-marketing-infographic/ https://www.smartinsights.com/content-management/managing-content-marketing/competing-content-marketing-infographic/#comments Tue, 19 Apr 2016 09:30:00 +0000 http://www.smartinsights.com/?p=34983 7 Steps to Content Marketing Success in 2016 In our previous infographic, 7 Steps to Digital Marketing Nirvana, we showed the success factors with creating a digital strategy to help grow a business. Since the 7 Steps format was popular, we …..

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