Google - Smart Insights https://www.smartinsights.com/tag/google/ Digital Marketing > The Marketing Strategy Blog Wed, 22 Feb 2023 09:24:47 +0000 en-US hourly 1 2023 comparison of Google organic clickthrough rates (SEO CTR) by ranking position https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/comparison-of-google-clickthrough-rates-by-position/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/comparison-of-google-clickthrough-rates-by-position/#comments Wed, 22 Feb 2023 09:20:15 +0000 http://www.smartinsights.com/?p=17454 Keyword research data reveals the SEO CTR rewards for top of SERP rankings in Google. Inform your SEO marketing strategy with the latest trends You often hear company owners saying “I want to rank top” for their target keywords. Although …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/comparison-of-google-clickthrough-rates-by-position/feed/ 71 65% of marketers LOVE the new Google Search Console Insights https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/65-of-marketers-love-the-new-google-search-console-insights/ Wed, 02 Sep 2020 08:50:00 +0000 https://www.smartinsights.com/?p=156059 Google Search Console Insights combines Google Search Console and Google Analytics to introduce a new SEO platform for content marketers If you regularly use Google Analytics and/or Google Search Console tools to evaluate and optimize your marketing (and if you …..

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]]> SEO in 2020 and beyond: Optimizing for Google, the answer engine https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/seo-in-2020-and-beyond-optimizing-for-google-the-answer-engine/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/seo-in-2020-and-beyond-optimizing-for-google-the-answer-engine/#respond Tue, 18 Feb 2020 11:00:00 +0000 https://www.smartinsights.com/?p=149299 Google is transforming from a search engine to an answer engine, which you should use to shape your SEO strategy for the year ahead These days we are witnessing the biggest evolution of Google as we know it. Google is …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/seo-in-2020-and-beyond-optimizing-for-google-the-answer-engine/feed/ 0 Adverts’ positive societal impact and Facebook’s slow growth – News roundup https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/adverts-positive-societal-impact-and-facebooks-slow-growth-news-roundup/ https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/adverts-positive-societal-impact-and-facebooks-slow-growth-news-roundup/#respond Fri, 31 Jan 2020 14:15:00 +0000 https://www.smartinsights.com/?p=148516 Adverts have 'positive impact' on society, LinkedIn hits new records, Google announces new chatbot development and Facebook sees income slow Although last year saw confidence in advertising take a tumble, it seems as though the UK public believes that adverts …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/adverts-positive-societal-impact-and-facebooks-slow-growth-news-roundup/feed/ 0 Google third-party cookie support and Instagram web DMs – News roundup https://www.smartinsights.com/social-media-marketing/social-media-governance/news-roundup-20th-january-2020/ https://www.smartinsights.com/social-media-marketing/social-media-governance/news-roundup-20th-january-2020/#respond Mon, 20 Jan 2020 15:10:00 +0000 https://www.smartinsights.com/?p=148487 Google phasing out third-party cookie support, Facebook under fire for political ad refusals, Instagram testing web DMs, Grindr reported for GDPR breach, YouTube "should demonetize climate denier videos" We're a bit late with our usual Friday news roundup, but the …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-governance/news-roundup-20th-january-2020/feed/ 0 Programmatic ad growth and top Christmas ad – News roundup https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/news-roundup-29-november-2019/ https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/news-roundup-29-november-2019/#respond Fri, 29 Nov 2019 11:00:00 +0000 https://www.smartinsights.com/?p=146781 Programmatic advertising to grow in 2020, Google faces new lawsuit, Aldi has top Christmas ad and TV ads are "least risky" option New forecasts have suggested that programmatic advertising could reach record investment this year, with its popularity continuing in …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/news-roundup-29-november-2019/feed/ 0 Google’s slow site warning badge and Facebook’s charity features – News roundup https://www.smartinsights.com/search-engine-optimisation-seo/on-page-optimisation/news-roundup-15-november-2019/ https://www.smartinsights.com/search-engine-optimisation-seo/on-page-optimisation/news-roundup-15-november-2019/#respond Fri, 15 Nov 2019 10:50:00 +0000 https://www.smartinsights.com/?p=146315 Google adding warning badge to slow sites, Facebook's new fundraising tools, influencers and big brands lacking credibility, traditional TV ad spend declining and Instagram's new feature takes on TikTok Following the addition of a new Speed Report in Google Search …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/on-page-optimisation/news-roundup-15-november-2019/feed/ 0 New Google data control features and Instagram Restrict – News roundup https://www.smartinsights.com/social-media-marketing/news-roundup-4th-october-2019/ https://www.smartinsights.com/social-media-marketing/news-roundup-4th-october-2019/#respond Fri, 04 Oct 2019 11:27:00 +0000 https://www.smartinsights.com/?p=144566 Google's new data control features, Instagram launches 'Restrict', fewer women in executive marketing roles, Burger King under fire for tweet and Twitter testing 'Stream Tweets' This week has seen Google announce a slew of new features designed for helping users …..

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]]> https://www.smartinsights.com/social-media-marketing/news-roundup-4th-october-2019/feed/ 0 Trust in agencies declining and Google’s attempt to prove competition in digital ads – News roundup https://www.smartinsights.com/advertising/news-roundup-20-september-2019/ https://www.smartinsights.com/advertising/news-roundup-20-september-2019/#respond Fri, 20 Sep 2019 10:00:00 +0000 https://www.smartinsights.com/?p=144123 Google highlights competition over digital ad monopoly claims, YouTube removes paid ad views from Music Chart counts, Client-side marketing and media professionals have declining trust in agencies, Facebook launching oversite board, Instagram cosmetic surgery post restrictions Google has sought to …..

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]]> https://www.smartinsights.com/advertising/news-roundup-20-september-2019/feed/ 0 Facebook’s new influencer tools and expanded Google ad options – News roundup https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/news-roundup-13-september-2019/ https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/news-roundup-13-september-2019/#respond Fri, 13 Sep 2019 10:00:00 +0000 https://www.smartinsights.com/?p=143329 Facebook launches new influencer tools, US states launch Google probe, programmatic advertising revenue growth and Google's expanded advert options Facebook is aiming to make its platform better for influencers and public figures with the release of new tools that could …..

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