SEO - Smart Insights https://www.smartinsights.com/tag/seo/ Digital Marketing > The Marketing Strategy Blog Wed, 22 Feb 2023 09:24:47 +0000 en-US hourly 1 2023 comparison of Google organic clickthrough rates (SEO CTR) by ranking position https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/comparison-of-google-clickthrough-rates-by-position/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/comparison-of-google-clickthrough-rates-by-position/#comments Wed, 22 Feb 2023 09:20:15 +0000 http://www.smartinsights.com/?p=17454 Keyword research data reveals the SEO CTR rewards for top of SERP rankings in Google. Inform your SEO marketing strategy with the latest trends You often hear company owners saying “I want to rank top” for their target keywords. Although …..

The post 2023 comparison of Google organic clickthrough rates (SEO CTR) by ranking position appeared first on Smart Insights.

]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/comparison-of-google-clickthrough-rates-by-position/feed/ 71 65% of marketers LOVE the new Google Search Console Insights https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/65-of-marketers-love-the-new-google-search-console-insights/ Wed, 02 Sep 2020 08:50:00 +0000 https://www.smartinsights.com/?p=156059 Google Search Console Insights combines Google Search Console and Google Analytics to introduce a new SEO platform for content marketers If you regularly use Google Analytics and/or Google Search Console tools to evaluate and optimize your marketing (and if you …..

The post 65% of marketers LOVE the new Google Search Console Insights appeared first on Smart Insights.

]]> How to Restart Your 2020 Marketing Strategy on the Right Foot https://www.smartinsights.com/digital-marketing-strategy/how-to-restart-your-2020-marketing-strategy-on-the-right-foot/ https://www.smartinsights.com/digital-marketing-strategy/how-to-restart-your-2020-marketing-strategy-on-the-right-foot/#respond Wed, 01 Apr 2020 10:00:00 +0000 https://www.smartinsights.com/?p=152079 We often associate the word “audit” with tax season – it’s not really a subject we enjoy thinking about. But in reality, there are so many audits that marketers can benefit from This is especially important for your marketing strategy, …..

The post How to Restart Your 2020 Marketing Strategy on the Right Foot appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/how-to-restart-your-2020-marketing-strategy-on-the-right-foot/feed/ 0 How Google evaluates your content quality and top techniques to reverse a Google penalty https://www.smartinsights.com/digital-marketing-strategy/how-google-evaluates-your-content-quality/ https://www.smartinsights.com/digital-marketing-strategy/how-google-evaluates-your-content-quality/#respond Tue, 03 Mar 2020 09:00:00 +0000 https://www.smartinsights.com/?p=150322 How to rank higher on Google and what to do if your traffic suddenly drops Everyone knows the importance of providing consistent and high-quality content on your website but determining what quality content actually looks like can be a bit …..

The post How Google evaluates your content quality and top techniques to reverse a Google penalty appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/how-google-evaluates-your-content-quality/feed/ 0 Optimizing for voice search: Keyword generation and relevance development https://www.smartinsights.com/digital-marketing-strategy/optimizing-for-voice-search/ https://www.smartinsights.com/digital-marketing-strategy/optimizing-for-voice-search/#respond Mon, 24 Feb 2020 15:00:00 +0000 https://www.smartinsights.com/?p=149311 Voice search is an important marketing trend, with consumers wanting convenience when searching Voice search is the future of online marketing. If your business is not optimized for voice searches, you cannot expect to reach your audience and achieve its …..

The post Optimizing for voice search: Keyword generation and relevance development appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/optimizing-for-voice-search/feed/ 0 Essential content marketing statistics for 2020 https://www.smartinsights.com/content-management/content-marketing-strategy/essential-content-marketing-statistics/ https://www.smartinsights.com/content-management/content-marketing-strategy/essential-content-marketing-statistics/#respond Thu, 20 Feb 2020 09:15:00 +0000 http://www.smartinsights.com/?p=85055 The must-know content marketing statistics to benchmark your plans against this year Content marketing is still very much at the heart of digital marketing, with content continuing to be a vital tactic for bringing in traffic and encouraging conversions. However, …..

The post Essential content marketing statistics for 2020 appeared first on Smart Insights.

]]> https://www.smartinsights.com/content-management/content-marketing-strategy/essential-content-marketing-statistics/feed/ 0 How to create an e-commerce content marketing system using SOPs https://www.smartinsights.com/digital-marketing-strategy/create-ecommerce-content-marketing-system-sops/ https://www.smartinsights.com/digital-marketing-strategy/create-ecommerce-content-marketing-system-sops/#respond Thu, 06 Feb 2020 09:00:00 +0000 https://www.smartinsights.com/?p=148524 Content marketing that makes use of SEO should be a core marketing strategy for any e-commerce company Are you looking for a way to systematize your e-commerce content marketing? Would you like to be able to more easily delegate the …..

The post How to create an e-commerce content marketing system using SOPs appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/create-ecommerce-content-marketing-system-sops/feed/ 0 #MarketingMinds: Interview with Newaz Chowdhury from Powerphrase https://www.smartinsights.com/paid-search-marketing-ppc/__trashed-51__trashed/ https://www.smartinsights.com/paid-search-marketing-ppc/__trashed-51__trashed/#respond Tue, 14 Jan 2020 08:57:22 +0000 https://www.smartinsights.com/?p=123172 The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Newaz Chowdhury My name is Newaz but I also go by Oz. I help run marketing projects within …..

The post #MarketingMinds: Interview with Newaz Chowdhury from Powerphrase appeared first on Smart Insights.

]]> https://www.smartinsights.com/paid-search-marketing-ppc/__trashed-51__trashed/feed/ 0 Understanding deep linking – A detailed tour https://www.smartinsights.com/mobile-marketing/understanding-deep-linking-a-detailed-tour/ https://www.smartinsights.com/mobile-marketing/understanding-deep-linking-a-detailed-tour/#respond Wed, 31 Jul 2019 14:00:00 +0000 https://www.smartinsights.com/?p=141515 Deep linking is an effective way to drive consumers to your app, improving user acquisition and user retention. Consumers are using mobile phones for just about everything nowadays, which makes deep linking a beneficial strategy for you to use. Deep …..

The post Understanding deep linking – A detailed tour appeared first on Smart Insights.

]]> https://www.smartinsights.com/mobile-marketing/understanding-deep-linking-a-detailed-tour/feed/ 0 How to get new SEO clients https://www.smartinsights.com/agency-marketing/how-to-get-new-seo-clients/ https://www.smartinsights.com/agency-marketing/how-to-get-new-seo-clients/#respond Fri, 19 Apr 2019 08:00:00 +0000 https://www.smartinsights.com/?p=136416 Knowing where to search for prospective clients and understanding how to pitch your SEO services, you'll be presented with opportunities to expand your client base and become a real big fish in your market In 2019, it may seem the …..

The post How to get new SEO clients appeared first on Smart Insights.

]]> https://www.smartinsights.com/agency-marketing/how-to-get-new-seo-clients/feed/ 0