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Free RACE digital marketing planning template

Our popular digital marketing planning template using the Smart Insights RACE Growth System

How will this RACE digital marketing planning template help me and my business?

Do you have an integrated digital marketing strategy? Our research shows that many businesses don't have a structured digital marketing plan, yet they are doing digital marketing.

Why is this a problem? Consider the pitfalls of what you’re missing if you don’t have a plan addressing the opportunities of modern digital marketing:

  • Your competition, effective in acquiring customers using digital marketing gain an advantage, leaving you behind
  • You’ll have a weak customer focus, which will make you hard to stand out to your potential customers
  • Your goals will be poorly defined and targets missed
  • You’re likely to be tactical, and lacking a strategic approach to integrated digital communications
  • You’ll have poor budget and resource allocation - wasting money, time and resources

This popular digital marketing planning template will give you a structure for applying the Smart Insights RACE Growth System. It follows a three-step process of defining your Opportunity, Strategy and Action to make smarter use of digital communications across a 90-day plan.

This marketing plan template is our most popular download. It's based on our co-founder, Dr. Dave Chaffey's fifteen plus years experience of creating and reviewing digital marketing plans for companies, small and large, across many sectors.

Who is this digital marketing plan template for?

This download is for anyone involved with shaping and implementing future digital marketing direction for their business or clients, including:

  • Company owners and directors
  • Managers responsible for increasing the contribution of digital channels in their organization, including Digital Director and digital marketing managers
  • Heads of marketing including CMO, VP of Marketing, Chief Customer Officer, and Marketing Director
  • Consultants or agency account managers
  • Digital marketing executives looking to expand their knowledge of marketing strategy and planning

How is this resource structured?

We start by introducing the acclaimed RACE Growth System. Then, for each of the three-steps, you will enter your 1. Opportunity, 2. Strategy and 3. Action prompted by examples for a small business to make your 90-day plan.

  • How to use this RACE planning template
  • Why do you need a plan?
  • The RACE Growth System
  • The OSA Process
  • Step 1: Opportunity
  • Step 2: Strategy
  • Step 3: Action
  • Next steps

This resource also includes a link to download a free editable template version which you can customize for your business.

Resource Details

  • Author: Dr. Dave Chaffey
  • Format: PDF template structured around our RACE Growth System
  • Recommended related resources:

About the author

Dr. Dave Chaffey

Dave is co-founder of Smart Insights and creator of the Smart Insights RACE planning framework. For his full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

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