blogging - Smart Insights https://www.smartinsights.com/tag/blogging/ Digital Marketing > The Marketing Strategy Blog Thu, 25 Jun 2020 14:46:14 +0000 en-US hourly 1 Three reasons you need to use blogging for lead generation https://www.smartinsights.com/content-management/content-marketing-strategy/three-reasons-you-need-to-use-blogging-for-lead-generation/ https://www.smartinsights.com/content-management/content-marketing-strategy/three-reasons-you-need-to-use-blogging-for-lead-generation/#respond Thu, 25 Jun 2020 14:47:50 +0000 https://www.smartinsights.com/?p=125718 Leads are often hailed as the lifeblood of a business – and while not everyone will agree with that statement, leads are extremely important to the success and growth of your business There are all kinds of lead generation activities, …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/three-reasons-you-need-to-use-blogging-for-lead-generation/feed/ 0 An attempt to build a formula for creating a viral blog post https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/viral-blog-post-formula/ https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/viral-blog-post-formula/#respond Wed, 20 Mar 2019 11:00:00 +0000 https://www.smartinsights.com/?p=134996 Going viral is something of a dream for us B2B content creators and marketers. You’d be lying if you deny that, plain and simple And why not? Creating original, high-quality content is a monumental task in itself, let alone marketing …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/viral-blog-post-formula/feed/ 0 Do you have a business blog? Here’s why you REALLY need a strategy https://www.smartinsights.com/content-management/content-marketing-strategy/do-you-have-a-business-blog-heres-why-you-really-need-a-strategy-2/ https://www.smartinsights.com/content-management/content-marketing-strategy/do-you-have-a-business-blog-heres-why-you-really-need-a-strategy-2/#respond Thu, 14 Jun 2018 10:00:42 +0000 https://www.smartinsights.com/?p=117361 Many marketers and businesses don’t really put together a detailed strategy to outline their blogging objectives Content marketing is well-known as one of the most effective forms of business promotion; and out of all content marketing tactics, blogging is arguably …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/do-you-have-a-business-blog-heres-why-you-really-need-a-strategy-2/feed/ 0 Are blogs delivering results? https://www.smartinsights.com/digital-marketing-strategy/blogs-delivering-results/ https://www.smartinsights.com/digital-marketing-strategy/blogs-delivering-results/#respond Tue, 14 Nov 2017 16:00:06 +0000 https://www.smartinsights.com/?p=101729 Chart of the day: New research reveals that bloggers are getting results across a few metrics, whilst most are blogging less often than daily Over 1000 bloggers took part in a survey for Andy Crestodina of Orbit Media, they were …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/blogs-delivering-results/feed/ 0 8 options for boosting your reach with B2B influencer marketing https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/b2b-influencer-marketing/ https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/b2b-influencer-marketing/#comments Thu, 16 Apr 2015 14:15:21 +0000 http://www.smartinsights.com/?p=46381 Increasing your reach by getting off your B2B blog and writing for others The benefits of business blogging and personal blogging are well-known in terms of improving search visibility, delivering traffic and raising your profile but often it is hard …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/b2b-influencer-marketing/feed/ 2 How to prepare a content marketing timing plan https://www.smartinsights.com/content-management/content-marketing-planning/content-marketing-timing-plan/ https://www.smartinsights.com/content-management/content-marketing-planning/content-marketing-timing-plan/#comments Thu, 14 Aug 2014 10:25:55 +0000 http://www.smartinsights.com/?p=39185 Getting noticed with 'Three S Timing' for content marketing campaigns In my previous article covering the core tenets of the Watertight Marketing Framework, I looked at earning the right to a person's time. This can be achieved by developing a range of …..

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]]> https://www.smartinsights.com/content-management/content-marketing-planning/content-marketing-timing-plan/feed/ 4 Launching a new WordPress Blog for a business – Part 1 https://www.smartinsights.com/digital-marketing-platforms/business-blogging/launching-a-new-wordpress-blog-for-a-business-part-1/ https://www.smartinsights.com/digital-marketing-platforms/business-blogging/launching-a-new-wordpress-blog-for-a-business-part-1/#comments Thu, 20 Sep 2012 07:24:42 +0000 http://www.smartinsights.com/?p=17172 A 5 step process for creating or refreshing a business blog Whether launching a new WordPress blog or, as in my case, relaunching an existing blog, there are many issues to consider and a number of ways to approach the …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/business-blogging/launching-a-new-wordpress-blog-for-a-business-part-1/feed/ 1 Eight ways to seed your business blog posts and stimulate inbound traffic https://www.smartinsights.com/content-management/content-marketing-strategy/eight-ways-to-seed-your-business-blog-posts-and-stimulate-inbound-traffic/ https://www.smartinsights.com/content-management/content-marketing-strategy/eight-ways-to-seed-your-business-blog-posts-and-stimulate-inbound-traffic/#comments Thu, 19 Jan 2012 08:19:31 +0000 http://www.smartinsights.com/?p=9457 How to promote your company blog to reach a larger audience Writing a blog doesn't end when you hit the publish button. Far from it. In this third part of our series on business blogging, René Power reviews the best …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/eight-ways-to-seed-your-business-blog-posts-and-stimulate-inbound-traffic/feed/ 11 Business Blog communications strategy https://www.smartinsights.com/content-management/content-marketing-strategy/business-blog-communications-strategy/ https://www.smartinsights.com/content-management/content-marketing-strategy/business-blog-communications-strategy/#comments Wed, 11 Jan 2012 14:06:56 +0000 http://www.smartinsights.com/?p=9455 8 key issues to review to make sure your blog supports company goals This is the second in a series of blog posts aimed at helping business bloggers. The first post explored getting started and avoiding writer's block, sometimes an …..

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