Google Analytics - Smart Insights https://www.smartinsights.com/archive/google-analytics/ Digital Marketing > The Marketing Strategy Blog Mon, 19 Jun 2023 16:01:38 +0000 en-US hourly 1 Using Google Analytics 4 reports to grow your business with digital marketing https://www.smartinsights.com/google-analytics/google-analytics-setup/using-google-analytics-4-reports-to-grow-your-business-with-digital-marketing/ Mon, 19 Jun 2023 16:01:38 +0000 https://www.smartinsights.com/?p=166210 A tutorial covering our recommended process, report, tools and KPIs to grow your business By the time you read this, it's likely that Google Analytics 3 or Universal Analytics (UA), whatever you call it, will be no more. Switching to …..

The post Using Google Analytics 4 reports to grow your business with digital marketing appeared first on Smart Insights.

]]> Forward and reverse path customer clickstream analysis in Google Analytics https://www.smartinsights.com/google-analytics/optimisation-google-analytics/forward-and-reverse-path-clickstream-analysis-in-google-analytics/ https://www.smartinsights.com/google-analytics/optimisation-google-analytics/forward-and-reverse-path-clickstream-analysis-in-google-analytics/#comments Mon, 12 Jul 2021 14:00:44 +0000 http://www.smartinsights.com/?p=3540 Unravel your customer journeys with Google Analytics clickstream analysis on forward and reverse paths I don't know whether you have heard of the forward and reverse path clickstream analysis technique? It's a shame path analysis isn't so well known as …..

The post Forward and reverse path customer clickstream analysis in Google Analytics appeared first on Smart Insights.

]]> https://www.smartinsights.com/google-analytics/optimisation-google-analytics/forward-and-reverse-path-clickstream-analysis-in-google-analytics/feed/ 2 How to use (Advanced) Segments in Google Analytics https://www.smartinsights.com/google-analytics/google-analytics-segmentation/segmenting-google-analytics/ https://www.smartinsights.com/google-analytics/google-analytics-segmentation/segmenting-google-analytics/#comments Wed, 09 Sep 2020 14:00:33 +0000 http://www.smartinsights.com/?p=2076 10 ways to segment website visitors using Google Analytics When I work on E-commerce projects to identify methods to increase conversion, I always start with a structured analysis of the current effectiveness of customer journeys for different segments, using Google …..

The post How to use (Advanced) Segments in Google Analytics appeared first on Smart Insights.

]]> https://www.smartinsights.com/google-analytics/google-analytics-segmentation/segmenting-google-analytics/feed/ 20 Do you have a plan to tailor Google Analytics to your business? https://www.smartinsights.com/google-analytics/do-you-have-a-google-analytics-measurement-plan/ https://www.smartinsights.com/google-analytics/do-you-have-a-google-analytics-measurement-plan/#comments Fri, 03 Jul 2020 14:25:00 +0000 http://www.smartinsights.com/?p=56463 7 missed customization actions in your Google Analytics set-up that you can fix now Google Analytics can sometimes be very overwhelming, I know, I’ve been there. Getting access to an account about 12 years ago, I remember just looking at …..

The post Do you have a plan to tailor Google Analytics to your business? appeared first on Smart Insights.

]]> https://www.smartinsights.com/google-analytics/do-you-have-a-google-analytics-measurement-plan/feed/ 2 Planning your reports in Google Data Studio https://www.smartinsights.com/google-analytics/optimisation-google-analytics/planning-your-reports-in-google-data-studio/ https://www.smartinsights.com/google-analytics/optimisation-google-analytics/planning-your-reports-in-google-data-studio/#respond Thu, 03 Oct 2019 10:10:24 +0000 https://www.smartinsights.com/?p=145209 Set up an automated dashboard that will streamline your reporting process Google Data Studio is a free reporting and data visualization tool which you can use to pull in data from multiple online data sources and present it via easy-to-read …..

The post Planning your reports in Google Data Studio appeared first on Smart Insights.

]]> https://www.smartinsights.com/google-analytics/optimisation-google-analytics/planning-your-reports-in-google-data-studio/feed/ 0 How to fix the holes in your Google Analytics conversion tracking https://www.smartinsights.com/google-analytics/optimisation-google-analytics/how-to-fix-the-holes-in-your-google-analytics-conversion-tracking/ https://www.smartinsights.com/google-analytics/optimisation-google-analytics/how-to-fix-the-holes-in-your-google-analytics-conversion-tracking/#respond Mon, 09 Sep 2019 10:00:27 +0000 https://www.smartinsights.com/?p=118659 Learn how to accurately track and attribute performance to ensure your channels and campaigns are getting the credit they deserve Everyone can agree that tracking the success of your digital marketing activity and website is important, but exactly how you do …..

The post How to fix the holes in your Google Analytics conversion tracking appeared first on Smart Insights.

]]> https://www.smartinsights.com/google-analytics/optimisation-google-analytics/how-to-fix-the-holes-in-your-google-analytics-conversion-tracking/feed/ 0 4 ways to Supercharge your Google Analytics data https://www.smartinsights.com/google-analytics/4-ways-to-supercharge-your-google-analytics-data/ https://www.smartinsights.com/google-analytics/4-ways-to-supercharge-your-google-analytics-data/#respond Thu, 22 Aug 2019 08:00:00 +0000 https://www.smartinsights.com/?p=142904 Only a minority of users tend to go beyond the basics and utilize some of the more advanced features of Google Analytics Google Analytics is a very powerful analytics tool that’s widely used in marketing departments around the world, with …..

The post 4 ways to Supercharge your Google Analytics data appeared first on Smart Insights.

]]> https://www.smartinsights.com/google-analytics/4-ways-to-supercharge-your-google-analytics-data/feed/ 0 How to find hidden gems in Google Analytics for e-commerce https://www.smartinsights.com/google-analytics/optimisation-google-analytics/how-to-find-hidden-gems-in-google-analytics-for-ecommerce/ https://www.smartinsights.com/google-analytics/optimisation-google-analytics/how-to-find-hidden-gems-in-google-analytics-for-ecommerce/#respond Mon, 01 Jul 2019 10:00:36 +0000 http://www.smartinsights.com/?p=100113 Learn how to use and transform data into actionable insights to improve your conversions for e-commerce One of the reasons companies fail is that they are unaware of the changes in the economic environment. Statistics are showing that roughly 80% …..

The post How to find hidden gems in Google Analytics for e-commerce appeared first on Smart Insights.

]]> https://www.smartinsights.com/google-analytics/optimisation-google-analytics/how-to-find-hidden-gems-in-google-analytics-for-ecommerce/feed/ 0 Automated website analysis: Best API implementation techniques https://www.smartinsights.com/google-analytics/automated-website-analysis-best-api-implementation-techniques/ https://www.smartinsights.com/google-analytics/automated-website-analysis-best-api-implementation-techniques/#respond Fri, 24 May 2019 08:00:00 +0000 https://www.smartinsights.com/?p=138445 Automated website analysis, custom reports, integrations – you can make it possible implementing APIs into your working processes. Find out how marketers can benefit from API implementation techniques All of us value time and always try to manage it rationally …..

The post Automated website analysis: Best API implementation techniques appeared first on Smart Insights.

]]> https://www.smartinsights.com/google-analytics/automated-website-analysis-best-api-implementation-techniques/feed/ 0 10 ways NOT to use Google Analytics https://www.smartinsights.com/google-analytics/google-analytics-setup/10-ways-not-use-google-analytics/ https://www.smartinsights.com/google-analytics/google-analytics-setup/10-ways-not-use-google-analytics/#respond Mon, 08 Oct 2018 14:00:00 +0000 http://www.smartinsights.com/?p=71636 Don't fall foul of these common Google Analytics mistakes Google Analytics is a fantastically useful tool for businesses of all sizes. Rather helpfully for all the SMEs and SMBs out there, it's also free. That means anyone can start using …..

The post 10 ways NOT to use Google Analytics appeared first on Smart Insights.

]]> https://www.smartinsights.com/google-analytics/google-analytics-setup/10-ways-not-use-google-analytics/feed/ 0