Comments on: Web personas – best practices and examples https://www.smartinsights.com/marketplace-analysis/customer-analysis/web-design-personas/ Digital Marketing > The Marketing Strategy Blog Fri, 10 Mar 2023 15:40:14 +0000 hourly 1 By: The Difference Between UI And UX - I Connect Web Solution https://www.smartinsights.com/marketplace-analysis/customer-analysis/web-design-personas/#comment-68090 Tue, 12 May 2020 02:53:38 +0000 http://www.smartinsights.com/?p=4399#comment-68090 […] Website persona is the overall feel of your website and how it resonates with the visitors. To understand this concept in-depth, check out this article.  […]

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By: Dave Chaffey https://www.smartinsights.com/marketplace-analysis/customer-analysis/web-design-personas/#comment-56832 Fri, 20 Jan 2017 09:39:26 +0000 http://www.smartinsights.com/?p=4399#comment-56832 In reply to Elite Avner Marriott.

Thanks

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By: Rever Eye https://www.smartinsights.com/marketplace-analysis/customer-analysis/web-design-personas/#comment-53103 Wed, 13 Jul 2016 05:47:33 +0000 http://www.smartinsights.com/?p=4399#comment-53103 I think it’s really good one

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By: Divya Ramamurthy https://www.smartinsights.com/marketplace-analysis/customer-analysis/web-design-personas/#comment-48499 Mon, 18 Jan 2016 10:51:37 +0000 http://www.smartinsights.com/?p=4399#comment-48499 Thank you so much for all of this great content. I am a 15-year old high school intern at a small marketing business, so I am trying to learn as much as possible throughout high school.

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By: websiteinspirationgallery https://www.smartinsights.com/marketplace-analysis/customer-analysis/web-design-personas/#comment-18277 Fri, 10 Jan 2014 10:12:00 +0000 http://www.smartinsights.com/?p=4399#comment-18277 It is very interesting for me to read this blog. Thank you for it. I
like such topics and everything that is connected to this matter. I
definitely want to read a bit more on that blog soon. Thanks

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By: Dave Chaffey https://www.smartinsights.com/marketplace-analysis/customer-analysis/web-design-personas/#comment-13465 Tue, 23 Jul 2013 14:55:00 +0000 http://www.smartinsights.com/?p=4399#comment-13465 In reply to Elite Avner Marriott.

Thank you for your comment. When I was introduced to the concept by the Forrester reports in 2003 they said the average cost of creating for big brands like motor comps was $100K so out of scope of most companies.

In the real world you need to identify 3-8 in each category and get to know their online needs through interviews, so could be several days to interview and collate. Alternatively as a minimum you could workshop based on your team’s customers knowledge using a tool like: http://innovatus.org.uk/2012/01/empathy-maps/ this. Purists would say “no way”, but it’s a better approach than not.

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By: Elite Avner Marriott https://www.smartinsights.com/marketplace-analysis/customer-analysis/web-design-personas/#comment-13463 Tue, 23 Jul 2013 14:42:00 +0000 http://www.smartinsights.com/?p=4399#comment-13463 Fantastic post Dave, so informative and thought provoking, thank you very much for sharing. I am working (on a voluntary basis at the moment) with a charity that has so many different types of audiences, and so many different potential journeys, it’s going to be quite an interesting project!

I have a question: how much effort = how many meetings or workshops do you normally invest in working with clients to develop a set of Persona’s, and similarly how long do you invest in creating one user-journey? Is there an average?

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By: Web Design https://www.smartinsights.com/marketplace-analysis/customer-analysis/web-design-personas/#comment-11548 Sat, 25 May 2013 05:42:00 +0000 http://www.smartinsights.com/?p=4399#comment-11548 ggr

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By: Simon https://www.smartinsights.com/marketplace-analysis/customer-analysis/web-design-personas/#comment-6758 Fri, 09 Nov 2012 09:32:00 +0000 http://www.smartinsights.com/?p=4399#comment-6758 Hi, there seem to be a few broken links in this article. I’m particularly interested in seeing the B2B web design persona example images… which lead to a page not found.

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By: Template Design https://www.smartinsights.com/marketplace-analysis/customer-analysis/web-design-personas/#comment-3769 Thu, 05 Apr 2012 07:45:00 +0000 http://www.smartinsights.com/?p=4399#comment-3769 I am really impressed with your writing skills as well as the layout on your post.Thanks for taking time share this useful information here with us ..Great job keep it up..

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