Web copywriting - Smart Insights

How to write an effective Coronavirus-related campaign

Mel Henson — Mon, 06 Apr 2020 10:00:05 +0000

Practical copywriting tips and examples for e-commerce websites As Coronavirus spreads around the world, e-commerce websites need messages telling customers what service they can expect from the new normal. A few are doing these really well, but many are falling …..

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Can AI replace human copywriters in digital marketing?

Expert commentator — Fri, 24 Aug 2018 08:00:26 +0000

As traditional marketing methods become less effective, companies are realizing the need for more relevant and authoritative content This shift in strategy is fueling the rapid growth of the content marketing industry, which is projected to reach $412.88 billion by …..

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Yes, a robot can write your advertising copy – here’s how

Expert commentator — Mon, 27 Nov 2017 15:00:00 +0000

...And you won't be able to tell the difference 2017 is the year that copywriting by Artificial Intelligence (AI) has moved from science fiction fantasy to commercial fact. Game-changing new tools mean that computers can now produce convincing, accurate product …..

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5 copywriting mistakes you’re probably making

Expert commentator — Mon, 25 Sep 2017 08:00:00 +0000

How to avoid the most common copywriting mistakes and convert more of your visitors If your landing page isn't converting leads and your email campaigns don't bring in significant results, something might be wrong with your copy. Even if it's …..

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How to write B2B copy that will boost your conversion rate

Expert commentator — Wed, 13 Sep 2017 08:00:00 +0000

10 useful tips for writing copy for businesses to increase the conversion rate of your website B2B copywriting is a different ball game to B2C copy, but a lot of the same principles apply. If you're writing to appeal to …..

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Programmatic Creative Is Not Robotic

Expert commentator — Mon, 24 Jul 2017 08:00:00 +0000

How to Combine Precision and Empathy for an Effective Effort To successfully engage potential customers during the sweet spot of their buying journey, marketing leaders and teams need precision and empathy more than automation tools and available media. Programmatic creative …..

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4 questions your website must answer to generate sales leads

Expert commentator — Thu, 13 Apr 2017 14:00:00 +0000

Your website must convey your value proposition. Here's how to do it. Web design and online marketing have gotten more complicated than ever before – it’s possible now to add all kinds of bells and whistles to your site, and …..

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Go big or go home? What’s the right length for blog or newsletter content?

Mark Brownlow — Thu, 18 Aug 2016 08:00:00 +0000

When writing content for your website, blog, or newsletter, should you aim for brevity or go in-depth? I’d dump Q and maybe J. Because if attention spans continue shrinking, we’ll need to cut down the alphabet to make words shorter …..

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How to Create Beautiful Content – 11 Helpful Tools for Bloggers and Marketers

Expert commentator — Mon, 21 Mar 2016 09:00:00 +0000

These productivity and copywriting tools can help you take your content marketing to the next level In a year in which content will reign supreme, it’s very important to differentiate yourself from tons of the material that is getting uploaded …..

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What Your Generic Button Copy Says About You (And How to Fix It)

Expert commentator — Mon, 08 Feb 2016 15:00:00 +0000

How to Easily Cultivate Trust with Button Copy that Puts Your Audience’s Needs First Marketers are busy and often juggle way too many responsibilities at once. Something’s gotta give, and sometimes it’s the button copy. It’s understandable, but when you …..

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