Campaign analytics - Smart Insights https://www.smartinsights.com/archive/traffic-building-strategy/campaign-analytics/ Digital Marketing > The Marketing Strategy Blog Tue, 11 Oct 2022 14:30:00 +0000 en-US hourly 1 Marketing campaign analysis – How to review your campaigns’ effectiveness https://www.smartinsights.com/traffic-building-strategy/campaign-analytics/how-to-review-a-marketing-campaigns-effectiveness/ https://www.smartinsights.com/traffic-building-strategy/campaign-analytics/how-to-review-a-marketing-campaigns-effectiveness/#respond Mon, 10 Oct 2022 11:23:30 +0000 https://www.smartinsights.com/?p=114545 Review your campaigns and learn how you can improve your digital media performance with our marketing campaign analysis tools The process of setting up, brainstorming, planning, and ultimately delivering digital marketing campaigns is an exhausting, challenging, yet fun and extremely …..

The post Marketing campaign analysis – How to review your campaigns’ effectiveness appeared first on Smart Insights.

]]> https://www.smartinsights.com/traffic-building-strategy/campaign-analytics/how-to-review-a-marketing-campaigns-effectiveness/feed/ 0 Best Practices in Measurement & Analysis of Marketing Campaign Data https://www.smartinsights.com/traffic-building-strategy/campaign-analytics/best-practices-measurement-analysis-marketing-campaign-data/ Wed, 01 Jul 2020 13:16:09 +0000 https://www.smartinsights.com/?p=154554 If you want to achieve success with your marketing campaign, you’ll have to ensure that your every marketing effort is measurable. Goals for your marketing campaign can be improving lead generation, increasing brand awareness, boosting your ROI, or anything in …..

The post Best Practices in Measurement & Analysis of Marketing Campaign Data appeared first on Smart Insights.

]]> Black Friday 2017 report https://www.smartinsights.com/traffic-building-strategy/campaign-analytics/black-friday-2017-report/ https://www.smartinsights.com/traffic-building-strategy/campaign-analytics/black-friday-2017-report/#respond Wed, 29 Nov 2017 15:00:53 +0000 https://www.smartinsights.com/?p=103616 How successful were brands in their 2017 Black Friday campaigns? Each year, online retailers make new records during the Black Friday and Cyber Monday shopping period. 2017 is no exception. ContactPigeon, a marketing automation platform for 200+ eCommerce brands, recently …..

The post Black Friday 2017 report appeared first on Smart Insights.

]]> https://www.smartinsights.com/traffic-building-strategy/campaign-analytics/black-friday-2017-report/feed/ 0 What is Advanced Content Analytics and What is It For? https://www.smartinsights.com/traffic-building-strategy/campaign-analytics/advanced-content-analytics/ https://www.smartinsights.com/traffic-building-strategy/campaign-analytics/advanced-content-analytics/#respond Tue, 09 May 2017 14:00:00 +0000 http://www.smartinsights.com/?p=86067 How to start using advanced content analytics Analytics, in general, is key to performance optimization. Getting accurate feedback on what is working and what not helps companies make improvements that will lead to better outcomes. And when content is the …..

The post What is Advanced Content Analytics and What is It For? appeared first on Smart Insights.

]]> https://www.smartinsights.com/traffic-building-strategy/campaign-analytics/advanced-content-analytics/feed/ 0 10 Content Marketing Metrics You Cannot Afford to Ignore https://www.smartinsights.com/traffic-building-strategy/campaign-analytics/beginners-checklist-of-content-marketing-metrics/ https://www.smartinsights.com/traffic-building-strategy/campaign-analytics/beginners-checklist-of-content-marketing-metrics/#respond Wed, 20 Jan 2016 09:00:00 +0000 http://www.smartinsights.com/?p=62231 A beginners checklist of content marketing metrics Content marketing is an excellent tool for generating leads and creating conversions. However, even the most thoughtfully planned out content marketing campaigns are rarely a home run. In order to get the most …..

The post 10 Content Marketing Metrics You Cannot Afford to Ignore appeared first on Smart Insights.

]]> https://www.smartinsights.com/traffic-building-strategy/campaign-analytics/beginners-checklist-of-content-marketing-metrics/feed/ 0 5 call tracking techniques to improve your digital media ROI https://www.smartinsights.com/traffic-building-strategy/campaign-analytics/call-tracking-roi-phone-campaigns/ https://www.smartinsights.com/traffic-building-strategy/campaign-analytics/call-tracking-roi-phone-campaigns/#comments Mon, 13 Oct 2014 15:05:00 +0000 http://www.smartinsights.com/?p=40866 A review of alternative call tracking techniques and systems linking to a contact centre In the online world, it should be much easier for marketers to understand customer behaviour. Although online advertising is still evolving, it’s cheaper than offline marketing; ecommerce allows for …..

The post 5 call tracking techniques to improve your digital media ROI appeared first on Smart Insights.

]]> https://www.smartinsights.com/traffic-building-strategy/campaign-analytics/call-tracking-roi-phone-campaigns/feed/ 2 Planning for multichannel attribution https://www.smartinsights.com/traffic-building-strategy/media-attribution/planning-multichannel-attribution/ https://www.smartinsights.com/traffic-building-strategy/media-attribution/planning-multichannel-attribution/#comments Fri, 15 Nov 2013 08:45:08 +0000 http://www.smartinsights.com/?p=32018 How to assess the contribution of different communications touchpoints In my last post for Smart Insights I published a complete list of today's channels. Thanks to some comments and suggestions , the channel list has reached 106 channels so far. …..

The post Planning for multichannel attribution appeared first on Smart Insights.

]]> https://www.smartinsights.com/traffic-building-strategy/media-attribution/planning-multichannel-attribution/feed/ 2 Mastering Actionable data [Infographic] https://www.smartinsights.com/traffic-building-strategy/campaign-analytics/mastering-actionable-data-infographic/ https://www.smartinsights.com/traffic-building-strategy/campaign-analytics/mastering-actionable-data-infographic/#comments Mon, 16 Sep 2013 09:00:00 +0000 http://www.smartinsights.com/?p=29731 Mastering 'actionable data' in your organisation 'Actionable Marketing Advice' is our 'mantra' at Smart Insights, since we are passionate about helping our colleagues to develop their businesses and personal skills, to get results from integrated digital marketing. We believe that using …..

The post Mastering Actionable data [Infographic] appeared first on Smart Insights.

]]> https://www.smartinsights.com/traffic-building-strategy/campaign-analytics/mastering-actionable-data-infographic/feed/ 2