Marie Page, Author at Smart Insights https://www.smartinsights.com/author/marie-page/ Digital Marketing > The Marketing Strategy Blog Thu, 17 Oct 2019 11:43:41 +0000 en-US hourly 1 Cracking Facebook’s News Feed Algorithm https://www.smartinsights.com/social-media-marketing/facebook-marketing/cracking-facebooks-news-feed-algorithm-new-definition-edgerank/ https://www.smartinsights.com/social-media-marketing/facebook-marketing/cracking-facebooks-news-feed-algorithm-new-definition-edgerank/#respond Fri, 04 Nov 2016 09:00:03 +0000 http://www.smartinsights.com/?p=79515 A New Definition of Edgerank Facebook Pages are not what they used to be. It may (or may not) come as a surprise to discover that only a tiny proportion of the content published by Pages that you “Like” actually reaches …..

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]]> https://www.smartinsights.com/social-media-marketing/facebook-marketing/cracking-facebooks-news-feed-algorithm-new-definition-edgerank/feed/ 0 Creating Facebook Canvas ads: a step-by-step guide https://www.smartinsights.com/social-media-marketing/facebook-marketing/creating-facebook-canvas-ads-step-step-guide/ https://www.smartinsights.com/social-media-marketing/facebook-marketing/creating-facebook-canvas-ads-step-step-guide/#respond Fri, 11 Mar 2016 11:00:42 +0000 http://www.smartinsights.com/?p=68933 Taking you through setting up Facebook's new Canvas ads The Facebook advertising juggernaut moves on with yet another huge product roll out. This time it's Canvas Ads. As with Instant Articles for mobile, the idea is to provide an "immersive" …..

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]]> https://www.smartinsights.com/social-media-marketing/facebook-marketing/creating-facebook-canvas-ads-step-step-guide/feed/ 0 ‘Detailed Targeting’ from Facebook: a great new ad option for laser-sharp targeting https://www.smartinsights.com/social-media-marketing/facebook-marketing/detailed-targeting-facebook-great-new-ad-option-laser-sharp-targeting/ https://www.smartinsights.com/social-media-marketing/facebook-marketing/detailed-targeting-facebook-great-new-ad-option-laser-sharp-targeting/#respond Mon, 07 Mar 2016 15:00:21 +0000 http://www.smartinsights.com/?p=68930 Start targeting even more precisely with new Facebook ad-option Top of my wishlist from Facebook for the last nine years (yes that's how long I've been advertising on Facebook) has been the ability to use the magic "AND" word rather …..

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]]> https://www.smartinsights.com/social-media-marketing/facebook-marketing/detailed-targeting-facebook-great-new-ad-option-laser-sharp-targeting/feed/ 0 A practical example of using InfusionSoft to create email sequences https://www.smartinsights.com/email-marketing/behavioural-email-marketing/infusionsoft-email-sequences/ https://www.smartinsights.com/email-marketing/behavioural-email-marketing/infusionsoft-email-sequences/#respond Fri, 26 Feb 2016 15:00:59 +0000 http://www.smartinsights.com/?p=42491 Email marketing in action. A case study in using something more advanced than MailChimp I've been a heavy user of MailChimp for many years. And as a tutor and examiner for the CIM's digital qualifications I can see that I …..

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]]> https://www.smartinsights.com/email-marketing/behavioural-email-marketing/infusionsoft-email-sequences/feed/ 0 A case study of a Black Friday retail campaign https://www.smartinsights.com/traffic-building-strategy/campaign-planning/integrated-small-business-campaign-black-friday-case-study/ https://www.smartinsights.com/traffic-building-strategy/campaign-planning/integrated-small-business-campaign-black-friday-case-study/#respond Fri, 04 Dec 2015 11:00:15 +0000 http://www.smartinsights.com/?p=42566 An integrated small business campaign example I awoke on the last Friday of November to the usual Black Friday hangover. On checking my emails I was inundated an avalanche of offers in relation to that American import which, like Halloween, is now …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-planning/integrated-small-business-campaign-black-friday-case-study/feed/ 0 How to create Facebook slideshow video ads from static images https://www.smartinsights.com/social-media-marketing/facebook-marketing/create-facebook-slideshow-video-ads-static-images/ https://www.smartinsights.com/social-media-marketing/facebook-marketing/create-facebook-slideshow-video-ads-static-images/#respond Tue, 24 Nov 2015 15:14:41 +0000 http://www.smartinsights.com/?p=60580 Use the latest Facebook ads with ease There's been an exciting new development in the world of Facebook advertising - video ads made up from a sequence of static images. They are called Slideshow Ads and are an option for a …..

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]]> https://www.smartinsights.com/social-media-marketing/facebook-marketing/create-facebook-slideshow-video-ads-static-images/feed/ 0 A roundup of recent changes on Facebook https://www.smartinsights.com/social-media-marketing/facebook-marketing/roundup-recent-changes-facebook/ https://www.smartinsights.com/social-media-marketing/facebook-marketing/roundup-recent-changes-facebook/#comments Tue, 20 Oct 2015 14:00:24 +0000 http://www.smartinsights.com/?p=59010 A reminder of Facebook's changes during October Since a relative lull of announcements about new developments in August and September Facebook has been busy with releasing a bunch of updates since and some are well worth knowing about. The biggest …..

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]]> https://www.smartinsights.com/social-media-marketing/facebook-marketing/roundup-recent-changes-facebook/feed/ 1 A case study of real-time marketing using social media for fashion marketing https://www.smartinsights.com/social-media-marketing/fashion-real-time-marketing/ https://www.smartinsights.com/social-media-marketing/fashion-real-time-marketing/#comments Thu, 23 Jul 2015 07:30:51 +0000 http://www.smartinsights.com/?p=55914 Lolcats to London Fashion Week: social engagement with AwesomeWall I (Marie) worked with the team from We Make Awesome Sh a few weeks ago for an outdoor music event. Whilst I was working on social media, the Awesome Sh team were busy building …..

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]]> https://www.smartinsights.com/social-media-marketing/fashion-real-time-marketing/feed/ 2 Driving website outcomes using Facebook’s new Call-to-action buttons [@SmartInsights Alert] https://www.smartinsights.com/social-media-marketing/facebook-marketing/driving-website-outcomes-using-facebooks-call-action-new-facebook-feature-smartinsights-alert/ https://www.smartinsights.com/social-media-marketing/facebook-marketing/driving-website-outcomes-using-facebooks-call-action-new-facebook-feature-smartinsights-alert/#comments Wed, 20 May 2015 16:26:12 +0000 http://www.smartinsights.com/?p=50169 How to add Calls-to-action to your Facebook business page and ads Importance: [rating=4] Recommended link: Facebook Help: Enhanced Calls-to-Action for your Adverts Another day, another update from Facebook. Today it's a relatively minor ad change. But an opportunity to remind you …..

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]]> https://www.smartinsights.com/social-media-marketing/facebook-marketing/driving-website-outcomes-using-facebooks-call-action-new-facebook-feature-smartinsights-alert/feed/ 2 Why Power Editor is the best way to create Facebook ads https://www.smartinsights.com/social-media-marketing/facebook-marketing/power-editor-facebooks-ads-tutorial/ https://www.smartinsights.com/social-media-marketing/facebook-marketing/power-editor-facebooks-ads-tutorial/#comments Mon, 18 May 2015 09:16:24 +0000 http://www.smartinsights.com/?p=49812 A tutorial on creating ads in Facebook comparing Power Editor to Facebook's self-serve Ad Manager Most people I meet on training courses who advertise on Facebook, naturally start with Facebook's Ad manager since they don't know about Power Editor. In this …..

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