Chris Soames, Author at Smart Insights

Link building techniques for successful SEO

Chris Soames — Fri, 24 Aug 2018 14:00:58 +0000

Using press releases to increase awareness and improve SEO Using press releases to gain awareness and backlinks to your site was once a hot topic in SEO, but like everything that is hot in SEO, it is quickly forgotten about. …..

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Google Ads conversion rate averages by industry

Chris Soames — Mon, 20 Aug 2018 15:00:53 +0000

Chart of the day: A comparison of the effectiveness of paid search marketing contrasting Google's search network with the display network This chart gives an update to historical data on conversion rates in Google Ads from the Google Ads management platform …..

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Making the business case for more investment in CRO

Chris Soames — Thu, 04 Aug 2016 14:00:11 +0000

A review of the costs and benefits of more investment in CRO / analytics According to the Customer Journeys research we conducted with the eCommerceExpo conference, surprisingly few business are actively involved in CRO - 33% of companies have limited or …..

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New Global report: Search Engine and Social Network comparing popularity by country

Chris Soames — Wed, 18 Mar 2015 11:52:19 +0000

Updated Webcertain 2015 Global Search and Social Report Value: [rating=4] The international search and social findings report from Webcertain spans 32 countries and measures social media engagement in terms of account ownership, visitation and usage. It has a snapshot of …..

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Setting goals for digital marketing campaigns

Chris Soames — Tue, 03 Mar 2015 09:10:30 +0000

8 steps showing how to combine SMART and RACE to set campaign goals SMART goals are a commonly referenced concept in marketing, to help check that goals are Specific, Measurable, Actionable, Realistic and Time bound (i.e. have a deadline). Goals have …..

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5 ways to encourage more data-driven decision making

Chris Soames — Fri, 27 Feb 2015 17:33:09 +0000

Working with your HiPPO Data / analytics can be both liberating and restrictive but the one thing it will always do and do well is ensure we remain commercially focused. I was at a clients HQ for the first time 2 weeks …..

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Making use of attribution modelling

Chris Soames — Thu, 30 Oct 2014 09:30:46 +0000

It looks cool, but how should you use insights from attribution to improve media spend? With the growing maturity in analytics tools and the geniuses at Google and other analytics services working to improve them, it is great to see …..

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Linking business and marketing goals

Chris Soames — Wed, 15 Oct 2014 15:25:05 +0000

5 Steps to empower your team to set relevant digital marketing goals Budget planning. It comes around every year like clockwork. Most CMOs or Marketing directors are pivotal to business planning in the first place, but even after the business plan …..

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Managing social media marketing – keeping cool, calm and collected

Chris Soames — Thu, 18 Sep 2014 09:45:11 +0000

5 tips to avoid drowning in social media I am fortunate to be working in an agency environment, so I hear stories from various industries and brands related to digital marketing. It keeps me on my toes as it forces constant learning and …..

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5 essential link checking tools for SEOs, bloggers and content editors

Chris Soames — Thu, 11 Sep 2014 14:13:37 +0000

Broken Links = Missed Opportunities It's common with the growth of website Content Management Systems that websites have multiple editors & frequent updates, so this can easily result in mistakes. An area that often suffers as a result is internal …..

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