Danyl Bosomworth, Author at Smart Insights https://www.smartinsights.com/author/danyl/ Digital Marketing > The Marketing Strategy Blog Mon, 15 Feb 2021 13:27:54 +0000 en-US hourly 1 Sun Tzu and the art of digital marketing strategy [Part 1] https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/sun-tzu-and-digital-marketing-part-1/ https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/sun-tzu-and-digital-marketing-part-1/#comments Sat, 25 Jan 2020 09:00:30 +0000 http://www.smartinsights.com/?p=13497 What can an ancient text do to help your digital marketing? Sun Tzu's The Art of War is a widely studied piece of literature, so communicating its principles from reading it feels a little like learning to drive a car …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/sun-tzu-and-digital-marketing-part-1/feed/ 7 Creating an online value proposition (OVP) for your site https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/online-value-proposition/ https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/online-value-proposition/#comments Sat, 21 Oct 2017 07:37:57 +0000 http://www.smartinsights.com/?p=3563 How to engage your site visitors with your brand in 7 steps Ever been to a web site and wondered 'Why am I here?', 'How does this help me?' or 'Does this site give me what I need?'. And then …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/online-value-proposition/feed/ 5 23 ideas for content curation https://www.smartinsights.com/content-management/content-marketing-strategy/23-ideas-for-content-curation/ https://www.smartinsights.com/content-management/content-marketing-strategy/23-ideas-for-content-curation/#comments Wed, 02 Aug 2017 08:00:00 +0000 http://www.smartinsights.com/?p=22358 Putting content curation front and centre in your content marketing planning I've been spending some time this week writing a content marketing plan for a client, at First 10. As a part of that plan, I've focussed on content curation …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/23-ideas-for-content-curation/feed/ 12 Brand strategy – Core to digital strategy, but often MIA https://www.smartinsights.com/online-brand-strategy/brand-development/brand-positioning-strategy/ https://www.smartinsights.com/online-brand-strategy/brand-development/brand-positioning-strategy/#comments Thu, 09 Mar 2017 15:00:00 +0000 http://www.smartinsights.com/?p=35330 An ineffective brand strategy is likely blocking your success in digital marketing, here's 3 factors for success We take it for granted that digital channel management is a core marketing activity now, and yet our own recent survey highlighted that …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-development/brand-positioning-strategy/feed/ 2 Sun Tzu and the art of digital marketing strategy [Part 2] https://www.smartinsights.com/online-brand-strategy/brand-development/sun-tzu-art-of-digital-marketing-strategy-part-2/ https://www.smartinsights.com/online-brand-strategy/brand-development/sun-tzu-art-of-digital-marketing-strategy-part-2/#comments Mon, 27 Feb 2017 11:00:07 +0000 http://www.smartinsights.com/?p=13513 Thinking like Sun Tzu to improve your strategic position This is the second part to last week's interpretation of how Sun Tzu's Art of War can be applied to digital marketing. Here I'll cover three ways in which applying Sun Tzu's …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-development/sun-tzu-art-of-digital-marketing-strategy-part-2/feed/ 1 KPIs for measuring content marketing ROI https://www.smartinsights.com/content-management/content-marketing-strategy/measuring-content-marketing-kpis/ https://www.smartinsights.com/content-management/content-marketing-strategy/measuring-content-marketing-kpis/#comments Thu, 30 Jun 2016 14:00:00 +0000 http://www.smartinsights.com/?p=5619 5 Questions to help set, manage and review your content marketing effectiveness As we accept that our consumers are learning about, and navigating through, more and more information about our brand, organisation, industries or topic areas as they research online, …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/measuring-content-marketing-kpis/feed/ 15 Digital branding in a post-digital world https://www.smartinsights.com/online-brand-strategy/digital-branding-post-digital-world/ https://www.smartinsights.com/online-brand-strategy/digital-branding-post-digital-world/#comments Thu, 10 Sep 2015 10:00:11 +0000 http://www.smartinsights.com/?p=36010 Stop whining and start winning with the power of integrated digital brand experiences Aren’t marketers often a bunch of whiners? I listen to myself sometimes, comparing how complex marketing is now, the speed of change... I can make it sound …..

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]]> https://www.smartinsights.com/online-brand-strategy/digital-branding-post-digital-world/feed/ 6 7 Steps to a Digital Strategy https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/digital-marketing-nirvana/ https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/digital-marketing-nirvana/#comments Wed, 18 Feb 2015 09:55:21 +0000 http://www.smartinsights.com/?p=33996 Guidelines and research on how businesses can create a digital strategy So, you know the importance of digital marketing is increasing all the time and you’re actively using it, trying to integrate it with your other marketing activities. Where next? How …..

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]]> https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/digital-marketing-nirvana/feed/ 10 The Social Media Marketing Radar https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-marketing-radar/ https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-marketing-radar/#comments Fri, 09 Jan 2015 07:30:00 +0000 http://www.smartinsights.com/?p=10467 Are you tapping into the potential of niche social media communities? Social media marketing still represents a key opportunity for most of us, despite the hype that's only been intensifying since 2012. You might feel you've missed the boat, that …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-marketing-radar/feed/ 8 The consumer decision journey [Infographic] https://www.smartinsights.com/marketplace-analysis/consumer-buying-behaviour/what-influences-purchase/ https://www.smartinsights.com/marketplace-analysis/consumer-buying-behaviour/what-influences-purchase/#respond Wed, 07 Jan 2015 08:05:01 +0000 http://www.smartinsights.com/?p=39198 What influences purchase of your product or service? Getting cut through is a key challenge for marketers today since there are so many online influences on purchase from search engines and social networks and from media sites to personal blogs and YouTuber …..

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