Research report summary Archives - Smart Insights https://www.smartinsights.com/advicetype/research-report-summary/ Digital Marketing > The Marketing Strategy Blog Thu, 16 Dec 2021 15:48:47 +0000 en-US hourly 1 Better Marketing Campaign Briefs https://www.smartinsights.com/traffic-building-strategy/campaign-planning/better-marketing-campaign-briefs/ Thu, 30 Dec 2021 09:00:13 +0000 https://www.smartinsights.com/?p=161490 Do you think your business is good at writing briefs? Your agency likely disagrees... Research from Smart Insights exploring best practices for marketing planning has often reviewed the importance of annual marketing planning and how to structure marketing and digital …..

The post Better Marketing Campaign Briefs appeared first on Smart Insights.

]]> Future essential skills for data and marketing teams https://www.smartinsights.com/managing-digital-marketing/personal-career-development/what-skills-essential-data-marketing-teams/ https://www.smartinsights.com/managing-digital-marketing/personal-career-development/what-skills-essential-data-marketing-teams/#respond Thu, 30 Apr 2020 14:45:00 +0000 https://www.smartinsights.com/?p=141624 Andy Dorling, General Manager of the DMA’s Institute of Data & Marketing discusses some of the key skills that marketers and business leaders identified as being important to marketing teams and business success in the future. The future of intelligent …..

The post Future essential skills for data and marketing teams appeared first on Smart Insights.

]]> https://www.smartinsights.com/managing-digital-marketing/personal-career-development/what-skills-essential-data-marketing-teams/feed/ 0 Current and future demand for digital skills https://www.smartinsights.com/managing-digital-marketing/personal-career-development/current-and-future-demand-for-digital-skills/ https://www.smartinsights.com/managing-digital-marketing/personal-career-development/current-and-future-demand-for-digital-skills/#respond Wed, 29 Apr 2020 14:35:00 +0000 https://www.smartinsights.com/?p=141980 Three key insights from the UK Government’s latest report on employers’ demand for digital skills Regular readers of Smart Insights know all too well the importance of having an up-to-date digital skillset. In today’s age of the internet and social …..

The post Current and future demand for digital skills appeared first on Smart Insights.

]]> https://www.smartinsights.com/managing-digital-marketing/personal-career-development/current-and-future-demand-for-digital-skills/feed/ 0 Social media monitoring to get closer to your customer https://www.smartinsights.com/social-media-marketing/social-media-listening/best-practice-tactical-strategic-social-media-monitoring/ https://www.smartinsights.com/social-media-marketing/social-media-listening/best-practice-tactical-strategic-social-media-monitoring/#comments Tue, 17 Mar 2020 10:20:00 +0000 http://www.smartinsights.com/?p=33491 Are you using social media monitoring (SMM) tools and services tactically? Or maybe you're still not sure if you are using the right SMM tool(s) based on your specific business needs? Social media monitoring offers digital marketers a wealth of …..

The post Social media monitoring to get closer to your customer appeared first on Smart Insights.

]]> https://www.smartinsights.com/social-media-marketing/social-media-listening/best-practice-tactical-strategic-social-media-monitoring/feed/ 2 7 things I learnt from Smart Insights in 2019… https://www.smartinsights.com/digital-marketing-strategy/7-things-i-learnt-from-smart-insights-in-2019/ https://www.smartinsights.com/digital-marketing-strategy/7-things-i-learnt-from-smart-insights-in-2019/#respond Wed, 15 Jan 2020 11:00:00 +0000 https://www.smartinsights.com/?p=148481 ... and what they might mean for 2020 Seasoned visitors to the Smart Insights blog will no doubt agree that there’s an abundance of, well, smart insights to take in on a daily basis. With digital and marketing constantly evolving, …..

The post 7 things I learnt from Smart Insights in 2019… appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/7-things-i-learnt-from-smart-insights-in-2019/feed/ 0 Why subscribers ignore you (but don’t unsubscribe) https://www.smartinsights.com/email-marketing/email-marketing-analytics/why-subscribers-ignore-you-but-dont-unsubscribe/ https://www.smartinsights.com/email-marketing/email-marketing-analytics/why-subscribers-ignore-you-but-dont-unsubscribe/#respond Fri, 20 Dec 2019 10:30:00 +0000 https://www.smartinsights.com/?p=129277 The industry vibe is everyone gets too many emails, brands send too many emails and email marketers often see open rates in the 15% to 25% range Why don’t more people unsubscribe from email? It’s a perplexing question. The industry …..

The post Why subscribers ignore you (but don’t unsubscribe) appeared first on Smart Insights.

]]> https://www.smartinsights.com/email-marketing/email-marketing-analytics/why-subscribers-ignore-you-but-dont-unsubscribe/feed/ 0 60% of B2B marketers lack funding for digital transformation https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/60-of-b2b-marketers-lack-funding-for-digital-transformation/ https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/60-of-b2b-marketers-lack-funding-for-digital-transformation/#respond Tue, 29 Oct 2019 09:00:00 +0000 https://www.smartinsights.com/?p=146032 Aspiration for better digital experiences is never the problem but buy-in and execution can be. Aspiration for better digital experiences is never the problem but buy-in and execution can be. Faced with rising digital expectations, B2B marketers and their IT …..

The post 60% of B2B marketers lack funding for digital transformation appeared first on Smart Insights.

]]> https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/60-of-b2b-marketers-lack-funding-for-digital-transformation/feed/ 0 Most email marketers have a good reputation but is that enough? https://www.smartinsights.com/email-marketing/email-deliverability/most-email-marketers-have-a-good-reputation-but-is-that-enough/ https://www.smartinsights.com/email-marketing/email-deliverability/most-email-marketers-have-a-good-reputation-but-is-that-enough/#respond Mon, 02 Sep 2019 14:00:00 +0000 https://www.smartinsights.com/?p=143307 Chart of the Week: 42% of email senders have a good reputation score but is that enough to get emails into inboxes? Email marketing can help convert leads into customers, re-engage existing customers and provide a high level of ROI …..

The post Most email marketers have a good reputation but is that enough? appeared first on Smart Insights.

]]> https://www.smartinsights.com/email-marketing/email-deliverability/most-email-marketers-have-a-good-reputation-but-is-that-enough/feed/ 0 Bond Capital’s annual 2019 Internet Trends report https://www.smartinsights.com/digital-marketing-strategy/bond-capitals-annual-2019-internet-trends-report/ https://www.smartinsights.com/digital-marketing-strategy/bond-capitals-annual-2019-internet-trends-report/#respond Fri, 12 Jul 2019 09:00:00 +0000 https://www.smartinsights.com/?p=140997 A review of some of the most interesting and important insights from this year’s report Mary Meeker’s annual internet trends report has become one of the most eagerly anticipated moments of the year (well, for internet/ data nerds at least!). …..

The post Bond Capital’s annual 2019 Internet Trends report appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/bond-capitals-annual-2019-internet-trends-report/feed/ 0 Latest research and insight from Thinkbox https://www.smartinsights.com/digital-marketing-strategy/latest-research-and-insight-from-thinkbox/ https://www.smartinsights.com/digital-marketing-strategy/latest-research-and-insight-from-thinkbox/#respond Wed, 26 Jun 2019 08:00:00 +0000 https://www.smartinsights.com/?p=139975 Three lessons we can learn from TV advertising in the UK One of the many advantages we have as marketers is the access to so much diverse, interesting insight. At Smart Insights, we regularly blog about the latest trends in …..

The post Latest research and insight from Thinkbox appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/latest-research-and-insight-from-thinkbox/feed/ 0