Case study Archives - Smart Insights https://www.smartinsights.com/advicetype/case-study/ Digital Marketing > The Marketing Strategy Blog Tue, 18 Jul 2023 13:12:33 +0000 en-US hourly 1 Amazon.com marketing strategy 2023: E-commerce retail giant business case study https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/amazon-case-study/ https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/amazon-case-study/#comments Mon, 27 Feb 2023 15:55:14 +0000 http://www.smartinsights.com/?p=9634 What goes into the Amazon marketing strategy secret sauce? Our business case study explores Amazon's revenue model and culture of customer metrics, history of Amazon.com and marketing objectives In the final quarter of 2022, Amazon reported net sales of over …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/amazon-case-study/feed/ 35 Four steps to developing a big idea for your campaign [belVita Case Study] https://www.smartinsights.com/traffic-building-strategy/campaign-planning/four-steps-developing-big-idea-campaign/ https://www.smartinsights.com/traffic-building-strategy/campaign-planning/four-steps-developing-big-idea-campaign/#respond Thu, 11 Nov 2021 13:00:00 +0000 https://www.smartinsights.com/?p=114465 The creation of a ‘big idea’ is a fundamental part in the development of a digital marketing campaign Without a clear, impactful and differentiated concept, there is substantially less chance a campaign will pierce through the noise and generate the …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-planning/four-steps-developing-big-idea-campaign/feed/ 0 eBay marketing strategy case study https://www.smartinsights.com/ecommerce/ecommerce-strategy/ebay-case-study-2/ https://www.smartinsights.com/ecommerce/ecommerce-strategy/ebay-case-study-2/#comments Tue, 11 May 2021 15:00:00 +0000 http://www.smartinsights.com/?p=25251 A case study focusing on eBay marketing strategy: The facts, figures, and strategy behind their highest quarterly revenue yet This case study summarizes the strategic approach used by eBay to take advantage of increased consumer adoption of the Internet. In …..

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]]> https://www.smartinsights.com/ecommerce/ecommerce-strategy/ebay-case-study-2/feed/ 5 How to hyper-target audiences to effectively localize a national campaign: Citrus Magic case study https://www.smartinsights.com/digital-marketing-strategy/hyper-target-audiences-localize-national-campaign/ https://www.smartinsights.com/digital-marketing-strategy/hyper-target-audiences-localize-national-campaign/#respond Wed, 01 Apr 2020 07:45:00 +0000 https://www.smartinsights.com/?p=152080 Marketers who are willing to take a hands-on approach can achieve dramatic results with personalized data strategies Regardless of what your short- or long-term business goals are, an imperative part of achieving success is knowing who your prime audience and …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/hyper-target-audiences-localize-national-campaign/feed/ 0 9 real-world strategies to grow an email list https://www.smartinsights.com/email-marketing/email-list-management-ecrm/list-growth/ https://www.smartinsights.com/email-marketing/email-list-management-ecrm/list-growth/#comments Tue, 10 Mar 2020 12:15:34 +0000 http://www.smartinsights.com/?p=16464 A case study showing how Lucky Voice doubled the size of their email list Having more people to market to is better, it’s a "no brainer". Of course, I don’t mean bulking up an email database with poor quality data. …..

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]]> https://www.smartinsights.com/email-marketing/email-list-management-ecrm/list-growth/feed/ 7 CRO Case Study: How we increased our lead conversion quality with research and copywriting changes https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/conversion-rate-optimization-case-study/ https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/conversion-rate-optimization-case-study/#respond Tue, 12 Nov 2019 11:45:02 +0000 https://www.smartinsights.com/?p=139873 Learn how we updated and improved our key membership pages to increase conversion and improve the quality of leads with simple customer-centric copy changes To stay ahead of the competition, you need to keep monitoring and reviewing your key sales …..

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]]> https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/conversion-rate-optimization-case-study/feed/ 0 When adding pages to the customer journey can increase conversion rates [case study] https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/adding-pages-customer-journey-increase-conversion-rates/ https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/adding-pages-customer-journey-increase-conversion-rates/#respond Thu, 13 Jun 2019 10:00:14 +0000 https://www.smartinsights.com/?p=132498 Discover how AWA digital defied "best practice" to drive up conversion rates for a global car rental company Discover Cars, a fast-growing car rental comparison and booking site, came to conversion rate optimization (CRO) agency AWA digital for help with …..

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]]> https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/adding-pages-customer-journey-increase-conversion-rates/feed/ 0 5 critical factors to successfully scale a digital publisher in 2019 https://www.smartinsights.com/digital-marketing-strategy/5-critical-factors-to-successfully-scale-a-digital-publisher-in-2019/ https://www.smartinsights.com/digital-marketing-strategy/5-critical-factors-to-successfully-scale-a-digital-publisher-in-2019/#respond Wed, 15 May 2019 08:00:00 +0000 https://www.smartinsights.com/?p=138070 Reaching readers on multiple channels while still optimizing for online advertising is difficult No matter what size you are, all publishers face significant challenges today. Reaching readers on multiple channels while still optimizing for online advertising is difficult. As your …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/5-critical-factors-to-successfully-scale-a-digital-publisher-in-2019/feed/ 0 Most startups don’t need exact match social media handles https://www.smartinsights.com/social-media-marketing/exact-match-social-media-handles/ https://www.smartinsights.com/social-media-marketing/exact-match-social-media-handles/#respond Fri, 08 Mar 2019 09:00:00 +0000 https://www.smartinsights.com/?p=134154 In the world of startups and small businesses, there is a lot of misinformation and confusion about social media handles We understand that when it comes to business, entrepreneurs want to make the right choice. They are careful about every …..

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]]> https://www.smartinsights.com/social-media-marketing/exact-match-social-media-handles/feed/ 0 This split test increased ecommerce profitability by reducing return rates https://www.smartinsights.com/conversion-optimisation/this-split-test-increased-ecommerce-profitability-by-reducing-return-rates/ https://www.smartinsights.com/conversion-optimisation/this-split-test-increased-ecommerce-profitability-by-reducing-return-rates/#respond Tue, 11 Sep 2018 10:00:00 +0000 https://www.smartinsights.com/?p=123590 AWA digital helped Xero Shoes increase conversions and reduce return rates by split-testing sizing guide copy Minimalist footwear company Xero Shoes came to conversion rate optimisation (CRO) agency AWA digital wanting to increase the conversion rate from their e-commerce website, …..

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