Keyword analysis - Smart Insights https://www.smartinsights.com/tag/keyword-analysis/ Digital Marketing > The Marketing Strategy Blog Thu, 26 Aug 2021 10:23:21 +0000 en-US hourly 1 Using keywords for research: Keyword intelligence and insights for campaign planning https://www.smartinsights.com/traffic-building-strategy/campaign-planning/how-to-use-keyword-research-to-define-a-promotional-campaigns-messaging-and-themes/ https://www.smartinsights.com/traffic-building-strategy/campaign-planning/how-to-use-keyword-research-to-define-a-promotional-campaigns-messaging-and-themes/#respond Fri, 20 Aug 2021 14:00:52 +0000 https://www.smartinsights.com/?p=125254 Find out how to use different keyword research steps and techniques to inform your marketing themes and messages. Using keywords for research means giving your customers what they want As one of the fundamental, foundational elements of effective search engine …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-planning/how-to-use-keyword-research-to-define-a-promotional-campaigns-messaging-and-themes/feed/ 0 How to leverage SEO to improve your content marketing strategy https://www.smartinsights.com/content-management/content-marketing-strategy/how-to-leverage-seo-to-improve-your-content-marketing-strategy/ Mon, 22 Jun 2020 09:04:04 +0000 https://www.smartinsights.com/?p=154324 5 techniques to use SEO data to make better content marketing decisions Did you know that 91% of marketers use content marketing as an approach in their organizations?  It’s clearly gaining momentum. But not all is sunshine and roses. The …..

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]]> Practical keyword research: How to refine your keyword list https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/practical-keyword-research-how-to-refine-your-keyword-list/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/practical-keyword-research-how-to-refine-your-keyword-list/#respond Wed, 22 Jan 2020 15:05:00 +0000 https://www.smartinsights.com/?p=131787 A three-step process for brainstorming, collecting and refining your keyword list Whether you’re putting together a pitch proposal, preparing for an interview or working on a comprehensive SEO strategy, keyword research enables you to develop a clear understanding of what …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/practical-keyword-research-how-to-refine-your-keyword-list/feed/ 0 Why Latent Semantic Indexing doesn’t influence your keyword research https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/latent-semantic-indexing-keyword-research/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/latent-semantic-indexing-keyword-research/#respond Tue, 12 Mar 2019 09:00:00 +0000 https://www.smartinsights.com/?p=134159 Find out whether Latent Semantic Indexing has such an impact on your SEO and what you should do to improve your keyword research Before writing this post, I’ve noticed wide discussions on Latent Semantic Indexing (LSI) and its effect on …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/latent-semantic-indexing-keyword-research/feed/ 0 Keyword cannibalization: How to detect and fix it https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/keyword-cannibalization-how-to-detect-and-fix-it/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/keyword-cannibalization-how-to-detect-and-fix-it/#respond Thu, 27 Dec 2018 11:00:01 +0000 https://www.smartinsights.com/?p=129900 Positioning more than one type of content will divide your forces, reducing the effectiveness and confusing both Google and your users Keyword cannibalization occurs when you're ranking for keywords with more than one URL on your website. Think of it …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/keyword-cannibalization-how-to-detect-and-fix-it/feed/ 0 B2B SEO best practice https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/why-on-page-seo-still-matters-in-b2b-marketing/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/why-on-page-seo-still-matters-in-b2b-marketing/#comments Fri, 29 Mar 2013 09:19:55 +0000 http://www.smartinsights.com/?p=23276 Understanding the significance of search enables commercially-minded business marketers to construct websites that rise to the top just when prospects and customers are looking for them. Think about your own information searches online. You use words and alter them, add …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/why-on-page-seo-still-matters-in-b2b-marketing/feed/ 3 Weeding out poor performing keywords with the help of Google Analytics https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/weeding-out-poor-performing-keywords-with-the-help-of-google-analytics/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/weeding-out-poor-performing-keywords-with-the-help-of-google-analytics/#comments Tue, 28 Feb 2012 08:01:40 +0000 http://www.smartinsights.com/?p=11309 What is the objective of your SEO program? Actually you will have many but at the heart will be the desire to increase the amount of relevant traffic that hits your website(s) from natural search. The total number of potential …..

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