Keyword planning - Smart Insights https://www.smartinsights.com/tag/keyword-planning/ Digital Marketing > The Marketing Strategy Blog Thu, 26 Aug 2021 10:23:21 +0000 en-US hourly 1 Using keywords for research: Keyword intelligence and insights for campaign planning https://www.smartinsights.com/traffic-building-strategy/campaign-planning/how-to-use-keyword-research-to-define-a-promotional-campaigns-messaging-and-themes/ https://www.smartinsights.com/traffic-building-strategy/campaign-planning/how-to-use-keyword-research-to-define-a-promotional-campaigns-messaging-and-themes/#respond Fri, 20 Aug 2021 14:00:52 +0000 https://www.smartinsights.com/?p=125254 Find out how to use different keyword research steps and techniques to inform your marketing themes and messages. Using keywords for research means giving your customers what they want As one of the fundamental, foundational elements of effective search engine …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-planning/how-to-use-keyword-research-to-define-a-promotional-campaigns-messaging-and-themes/feed/ 0 How to leverage SEO to improve your content marketing strategy https://www.smartinsights.com/content-management/content-marketing-strategy/how-to-leverage-seo-to-improve-your-content-marketing-strategy/ Mon, 22 Jun 2020 09:04:04 +0000 https://www.smartinsights.com/?p=154324 5 techniques to use SEO data to make better content marketing decisions Did you know that 91% of marketers use content marketing as an approach in their organizations?  It’s clearly gaining momentum. But not all is sunshine and roses. The …..

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]]> Practical keyword research: How to refine your keyword list https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/practical-keyword-research-how-to-refine-your-keyword-list/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/practical-keyword-research-how-to-refine-your-keyword-list/#respond Wed, 22 Jan 2020 15:05:00 +0000 https://www.smartinsights.com/?p=131787 A three-step process for brainstorming, collecting and refining your keyword list Whether you’re putting together a pitch proposal, preparing for an interview or working on a comprehensive SEO strategy, keyword research enables you to develop a clear understanding of what …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/practical-keyword-research-how-to-refine-your-keyword-list/feed/ 0 2019’s most popular Smart Insights guides https://www.smartinsights.com/digital-marketing-strategy/2019s-most-popular-smart-insights-guides/ https://www.smartinsights.com/digital-marketing-strategy/2019s-most-popular-smart-insights-guides/#respond Tue, 17 Dec 2019 15:00:00 +0000 https://www.smartinsights.com/?p=146810 What guides, templates, examples and Quick Wins have our members found helpful in 2019? We've taken a look at this year's most popular Smart Insights resources Over the last year, we’ve updated and created new guides, templates, presentations and Quick …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/2019s-most-popular-smart-insights-guides/feed/ 0 Why Latent Semantic Indexing doesn’t influence your keyword research https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/latent-semantic-indexing-keyword-research/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/latent-semantic-indexing-keyword-research/#respond Tue, 12 Mar 2019 09:00:00 +0000 https://www.smartinsights.com/?p=134159 Find out whether Latent Semantic Indexing has such an impact on your SEO and what you should do to improve your keyword research Before writing this post, I’ve noticed wide discussions on Latent Semantic Indexing (LSI) and its effect on …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/latent-semantic-indexing-keyword-research/feed/ 0 Keyword cannibalization: How to detect and fix it https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/keyword-cannibalization-how-to-detect-and-fix-it/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/keyword-cannibalization-how-to-detect-and-fix-it/#respond Thu, 27 Dec 2018 11:00:01 +0000 https://www.smartinsights.com/?p=129900 Positioning more than one type of content will divide your forces, reducing the effectiveness and confusing both Google and your users Keyword cannibalization occurs when you're ranking for keywords with more than one URL on your website. Think of it …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/keyword-cannibalization-how-to-detect-and-fix-it/feed/ 0 10 most common keyword planning mistakes to avoid https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/10-common-keyword-planning-mistakes-avoid/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/10-common-keyword-planning-mistakes-avoid/#respond Mon, 26 Mar 2018 08:00:00 +0000 http://www.smartinsights.com/?p=96538 Don't fall short of these common search marketing mistakes It seems almost too easy at first. It really does. You find a keyword tool and you type in whatever search term that comes to mind. Voilà! Like magic, you find …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/10-common-keyword-planning-mistakes-avoid/feed/ 0 How to build a quality keywords list and choose the right match type https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/how-to-build-a-quality-keywords-list-and-choose-the-right-match/ https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/how-to-build-a-quality-keywords-list-and-choose-the-right-match/#comments Mon, 30 Jan 2017 15:00:00 +0000 http://www.smartinsights.com/?p=55923 A detailed tutorial on how to research your AdWords target keyword list to improve your ROI from PPC Keywords trigger your ads. Building and maintaining the right list of keywords is vital to getting the best return on your paid search …..

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]]> https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/how-to-build-a-quality-keywords-list-and-choose-the-right-match/feed/ 3 How to Rank in SERPs with Long Tail Keywords https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/rank-serps-long-tail-keywords/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/rank-serps-long-tail-keywords/#respond Tue, 11 Oct 2016 10:00:00 +0000 http://www.smartinsights.com/?p=78112 Proper use of well planned long tail keywords is key to SEO success Long tail keywords are about more than squeezing that last bit of traffic from an overused search engine. They are the closest thing to reading minds outside of …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/rank-serps-long-tail-keywords/feed/ 0 Weeding out poor performing keywords with the help of Google Analytics https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/weeding-out-poor-performing-keywords-with-the-help-of-google-analytics/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/weeding-out-poor-performing-keywords-with-the-help-of-google-analytics/#comments Tue, 28 Feb 2012 08:01:40 +0000 http://www.smartinsights.com/?p=11309 What is the objective of your SEO program? Actually you will have many but at the heart will be the desire to increase the amount of relevant traffic that hits your website(s) from natural search. The total number of potential …..

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