Black Friday marketing tools for e-commerce growth | Smart Insights https://www.smartinsights.com/tag/marketing-black-friday/ Digital Marketing > The Marketing Strategy Blog Tue, 16 Feb 2021 11:22:06 +0000 en-US hourly 1 E-commerce marketing trends for 2021 https://www.smartinsights.com/ecommerce/ecommerce-strategy/e-commerce-marketing-trends/ Tue, 09 Feb 2021 15:15:44 +0000 https://www.smartinsights.com/?p=158856 We are now in the e-commerce marketing optimization era. To maintain growth, businesses need to innovate their approach to e-commerce marketing. Stay up to date with the latest sector trends It's not a surprise that this year's trending e-commerce strategies …..

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]]> How 2019’s Black Friday / Cyber Monday results can help you prep for Holiday 2020 [Infographic] https://www.smartinsights.com/ecommerce/ecommerce-analytics/how-2019s-black-friday-cyber-monday-results-can-help-you-prep-for-holiday-2020-infographic/ https://www.smartinsights.com/ecommerce/ecommerce-analytics/how-2019s-black-friday-cyber-monday-results-can-help-you-prep-for-holiday-2020-infographic/#respond Tue, 10 Dec 2019 15:00:00 +0000 https://www.smartinsights.com/?p=146799 No holiday shopping season is the same, but this year’s trends can help you prepare next year’s tactics Despite being a US tradition, “Black Friday” kicks off the official holiday shopping season for buyers around the globe. But marketers know …..

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]]> https://www.smartinsights.com/ecommerce/ecommerce-analytics/how-2019s-black-friday-cyber-monday-results-can-help-you-prep-for-holiday-2020-infographic/feed/ 0 Black Friday Index 2018: What were the key trends? https://www.smartinsights.com/ecommerce/ecommerce-strategy/black-friday-index-2018-key-trends/ https://www.smartinsights.com/ecommerce/ecommerce-strategy/black-friday-index-2018-key-trends/#respond Fri, 30 Nov 2018 15:48:28 +0000 https://www.smartinsights.com/?p=129705 Black Friday saw a 41% uplift in sessions over the Black Friday weekend period and 59% more conversions With another Black Friday and Cyber Weekend done and dusted, we’ve crunched the numbers to uncover how retailers performed and the key trends …..

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]]> https://www.smartinsights.com/ecommerce/ecommerce-strategy/black-friday-index-2018-key-trends/feed/ 0 How to reach online shoppers this Cyber Monday https://www.smartinsights.com/digital-marketing-strategy/reach-customers-cyber-monday/ https://www.smartinsights.com/digital-marketing-strategy/reach-customers-cyber-monday/#respond Thu, 23 Nov 2017 16:00:48 +0000 https://www.smartinsights.com/?p=102709 Chart of the Day: Do you know how to convert your audience into buying customers this Cyber Monday? It seems that Cyber Monday is only thought of as the 'little sister' of Black Friday, but last year Cyber Monday brought in $3.45 …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/reach-customers-cyber-monday/feed/ 0 Awesome ideas for Black Friday marketing campaigns https://www.smartinsights.com/traffic-building-strategy/campaign-planning/awesome-ideas-black-friday-marketing-campaigns/ https://www.smartinsights.com/traffic-building-strategy/campaign-planning/awesome-ideas-black-friday-marketing-campaigns/#respond Wed, 25 Oct 2017 14:00:00 +0000 http://www.smartinsights.com/?p=98630 Inspiration for your Black Friday marketing campaign, to help you stand out from the crowd With everyone shouting about the same thing, its hard to get your voice heard. Black Friday is no exception. Nearly every major retailer will promote …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-planning/awesome-ideas-black-friday-marketing-campaigns/feed/ 0 When are Black Friday weekend shoppers planning to hunt for bargains? https://www.smartinsights.com/ecommerce/ecommerce-strategy/black-friday-weekend-shoppers-planning-hunt-bargains/ https://www.smartinsights.com/ecommerce/ecommerce-strategy/black-friday-weekend-shoppers-planning-hunt-bargains/#respond Fri, 25 Nov 2016 16:00:23 +0000 http://www.smartinsights.com/?p=80956 Chart of the Day: 74% of Black Friday weekend consumers are planning to shop on the big day. Black Friday is finally here, whether you love it or hate it, there is one undeniable fact - Consumers spend big during this period. Consumers …..

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]]> https://www.smartinsights.com/ecommerce/ecommerce-strategy/black-friday-weekend-shoppers-planning-hunt-bargains/feed/ 0 How to perfect your marketing automation in time for Christmas https://www.smartinsights.com/lead-generation/marketing-automation/how-to-perfect-your-marketing-automation-in-time-for-christmas/ https://www.smartinsights.com/lead-generation/marketing-automation/how-to-perfect-your-marketing-automation-in-time-for-christmas/#respond Fri, 25 Nov 2016 11:00:00 +0000 http://www.smartinsights.com/?p=80905 Automating your marketing is key in such a busy marketing period, find out how RedEye’s Head of Future email suggests it is done Summer is long gone and the Bank Holidays have been exhausted for the year. While ‘normal’ people …..

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]]> https://www.smartinsights.com/lead-generation/marketing-automation/how-to-perfect-your-marketing-automation-in-time-for-christmas/feed/ 0 A case study of a Black Friday retail campaign https://www.smartinsights.com/traffic-building-strategy/campaign-planning/integrated-small-business-campaign-black-friday-case-study/ https://www.smartinsights.com/traffic-building-strategy/campaign-planning/integrated-small-business-campaign-black-friday-case-study/#respond Fri, 04 Dec 2015 11:00:15 +0000 http://www.smartinsights.com/?p=42566 An integrated small business campaign example I awoke on the last Friday of November to the usual Black Friday hangover. On checking my emails I was inundated an avalanche of offers in relation to that American import which, like Halloween, is now …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-planning/integrated-small-business-campaign-black-friday-case-study/feed/ 0 The impact of Black Friday & Cyber Monday 2015 https://www.smartinsights.com/ecommerce/merchandising/impact-black-friday-cyber-monday/ https://www.smartinsights.com/ecommerce/merchandising/impact-black-friday-cyber-monday/#respond Tue, 17 Nov 2015 11:00:00 +0000 http://www.smartinsights.com/?p=59664 Data shows uplift retailers in the UK and worldwide can expect from the key e-commerce dates this month For retailers, the festive season effectively starts with Black Friday on 27th November 2015 and Cyber Monday three days later. This year some …..

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]]> https://www.smartinsights.com/ecommerce/merchandising/impact-black-friday-cyber-monday/feed/ 0 Black Friday e-commerce tips from those in the know https://www.smartinsights.com/ecommerce/black-friday-e-commerce-tips-from-those-in-the-know/ https://www.smartinsights.com/ecommerce/black-friday-e-commerce-tips-from-those-in-the-know/#respond Tue, 10 Nov 2015 11:00:00 +0000 http://www.smartinsights.com/?p=59964 Avoid a Black Fridays Sales #Fail by optimising your Black Friday Marketing Over the years, we Brits have been given much by our transatlantic cousins: the telephone, the lightbulb, David Hasselhoff… In more recent times, we have been ‘gifted’ the …..

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